While exploding data growth has been talked about for years, the era of big data is here. More data crosses the Internet each second than was stored in the entire Internet just 20 years ago. Today enterprises around the world are looking to leverage this valuable data for insight, decision-making support, and discovery that can provide a powerful competitive advantage. NetApp is partnered with Hadoop vendors to deliver on the promises and opportunity of big data, efficiently and cost-effectively.

1. L o o k S m art G u i de
What’s the Top 5 Uses
for Big Data Analytics
Big Deal About
4
Big Data?
48%
Customer Experience Analytics
While exploding data growth has been talked about for
years, the era of big data is here. More data crosses the 37%
Customer Analytics:
Internet each second than was stored in the entire Internet Churn, Segmentation
just 20 years ago1.
28%
Today enterprises around the world are looking to leverage Marketing Campaign Optimization
this valuable data for insight, decision-making support,
and discovery that can provide a powerful competitive 27%
advantage. NetApp is partnered with Hadoop vendors Financial Risk Analysis
to deliver on the promises and opportunity of big data,
efficiently and cost-effectively. 27%
Marketing Competitive Analysis
5x
70%
The growth in the amount of
data under management in
organizations over the last
five years 3.
Companies that will use big data analytics by 2013 .
2
By making all of your data usable, not just
Business leaders are demanding more information for decision support and insight what’s in your databases, Hadoop lets
discovery. When it comes to big decisions, fast access to expanded, critical, and you see relationships that were hidden
before and reveal answers that have
valuable data drives better predictive ability to capitalize on opportunities. Your universe always been just out of reach. You can
of data can be a gold mine. NetApp can help you find the value and turn it into real start making more decisions based on
business advantage. hard data instead of hunches and look
at complete datasets, not just samples.
And with their reliable, modular, and
44%
scalable clusters, NetApp Open Solutions
for Hadoop let you right size your
Companies that expect real-time or near deployment and grow as needed.
real-time analytics from big data initiatives . 5
Real-time or nearly real-time information makes it possible for a company
to be much more agile than its competitors. Hadoop running on NetApp
storage makes it possible to generate comprehensive reports that incorporate each da
t ed y
data stored in billions of records. Previously, it would have taken weeks to ea
r
c
generate these reports. That means business intelligence winds up in the a
at
hands of those who can act on it almost instantly.
d
of
2.5
Amount
Amount of
Exabytes
da
a t
c
r
ea
te
d e
a c h d ay
Big Facts 1 exabyte = 1 billion gigabytes
NetApp® Open Solution for Hadoop can
about manage and store all types of data from
disparate systems regardless of the native
Big Data
format. And you don’t need to know how
you intend to query your data before you
store it; Hadoop lets you decide later and
over time can reveal questions you never
even thought to ask.
With the number of smart phones nearing
6 billion, all creating content; Facebook
generating over 30 billion pieces of content
a month; and data expected to grow at 40%
year on year, it’s easy to imagine that big
really is BIG.
Richard Treadway, NetA p p
23.3% Reliable, enterprise-grade, ready-to-deploy Hadoop clusters help avoid the risks and costs of
do-it-yourself Hadoop systems. NetApp integrates out-of-the-box support for Hadoop with
the performance, capacity, and high reliability of NetApp data storage. Our Open Solution
Companies that feel they for Hadoop decouples compute from storage, so you purchase only what’s necessary, and
lack the in-house skills it helps you accelerate your implementation to get you in production quickly and cost
to make big data work .
6
effectively—from proof of concept to solution design, implementation, and optimization.
NetApp Open Solution for Hadoop delivers on the promises of big data analytics by providing reliable, enterprise-grade,
ready-to-deploy Hadoop clusters that avoid the risks and costs of do-it-yourself Hadoop systems. You gain the flexibility of
Experience the choosing the number of clusters, servers, and support options to meets your needs, in configurations designed to improve
performance, reduce costs, and scale without disrupting service.
Advantage of Big To learn more about NetApp Open Solutions for Hadoop, contact:
Data Analytics FirstName LastName at 000-000-0000
or email name@netapp.com.
with NetApp and Hadoop
Sources: 1Harvard Business Review, 2Tech Republic, 3Tech Republic, 4www.jaspersoft.com/press/jaspersoft-big-data-survey-highlights-global-adoption-trends-
and-use-cases, 5www.jaspersoft.com/press/jaspersoft-big-data-survey-highlights-global-adoption-trends-and-use-cases, 6Tech Republic
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