Net Solutions built the Breaking Ice app for Attaboy Productions, the company behind the concept of Breaking Ice. Breaking Ice is a free social networking and dating app for iOS platform that helps you instantly meet people at the same location where you are, such as a bar, restaurant, coffee shop, party, or sporting event. The app is available in 71 countries and is mainly targeted toward youngsters who are looking to meet new people, on the go.

1. Case Study
Breaking Ice
How Net Solutions helped Attaboy
Productions in developing Breaking Ice App,
a dating app for iPhone and iPad users
Overview
Breaking Ice is a free social networking and dating app that helps
you instantly meet people at the same location where you are,
such as a bar, restaurant, coffee shop, party, or sporting event.
The Breaking Ice app is available in 71 countries and is mainly
targeted toward youngsters who are looking to meet new people,
on the go.
For further information, please contact us at presales@netsolutionsindia.com
www.netsolutionsindia.com

2. Case Study
THE PROBLEM
Attaboy Productions, the company
behind the concept of Breaking Ice
app, approached Net Solutions to
develop a mobile social networking
and dating app based on Apple iOS
platform. The app would allow
users to connect with new people
around them, not miles or states
away. However, there is also an "x
country" setting in the Search
Criteria page that allows travelling
users to set up a date before
getting to their destination.
THE CHALLENGE
Admin panel
Geo tagging and profile search
the app and configure settings, such as adding and
The basic concept behind Breaking Ice app was
to make new connections, find people who
match your likes and dislikes. Therefore,
A comprehensive admin panel was required to manage
deleting prohibited messages. The app had a
user-friendly interface, so the backend functionality also
had to be simple to ensure smooth admin operations.
intuitive profile search functionality was needed
so that search parameters set by users can
Privacy and spam
match with user profiles available in the
Making a highly secure app was the priority of Attaboy
Breaking Ice network.
Productions. Being a social networking app, Attaboy
team was well aware of the possible vulnerabilities
In addition, the app had to be able to determine
the exact location of the user and tag them
based on their location. This was the key feature
associated with such apps. Hence they wanted the
privacy and security features to be foolproof.
of Breaking Ice because the app was meant to
Memory crashes
connect people that are in close proximity to
Memory crash is one of the most common issues found
each other. Of course users also have the option
in any mobile app, which arises because of fixed amount
to make their location invisible if they so desire.
of physical memory and limited battery life of handheld
Their profiles will still appear on other users'
devices. It also affects overall performance of the app.
Search, but their relative distance and location
Attaboy Productions wanted to overcome this issue in
is cloaked.
Breaking Ice app.
For further information, please contact us at presales@netsolutionsindia.com
www.netsolutionsindia.com

3. Case Study
THE SOLUTION
prohibited words listed in the admin settings, the
Privacy and spam control
administrator gets a push notification automatically.
The Breaking Ice app was customized in such a
Implementation of geo location tagging
way that if the prohibited words are used in the
The GPS capabilities of the device running the
messages more than twice, the app automatically
app are used to fetch the user's current latitude
and longitude, which are then used to update
user's location on the server. Similar profiles are
then filtered on the basis of searched criteria.
The filtered and selected profiles are then sent
sends a warning message and temporarily blocks
the user. If the number of prohibited words
reaches 5, the user is blocked permanently, and
re-installation of the application on that
particular device is automatically prevented.
push notification is used for sending and
Automatic Reference Count (ARC) for
better memory management
receiving messages.
In order to avoid the memory crash issues
to the user looking for friends nearby. Apple's
associated with mobile devices, Automatic
PHP-based, user-friendly admin panel
Reference Count (ARC) technique was used. It
A PHP-based admin panel was built at the
allows memory management a lot simpler by
backend to manage the app. The admin panel
assigning memory management tasks to the
provides the option to block prohibited words
compiler, and provides a significant performance
manually. Whenever any app user uses the
increase as well.
For further information, please contact us at presales@netsolutionsindia.com
www.netsolutionsindia.com

4. Case Study
THE RESULT
Unique dating experience
The Breaking Ice app uses a special algorithm,
The biggest benefit of the Breaking Ice app is that
which allows it to not only block any user sending
users not only get notified when people in their
network are located within a radius of X miles of
their own location, but they also discover the
spam messages, but also deny any attempts of
re-installation on that particular user’s device.
This helps keep spammers out of the Breaking Ice
exact location of those people.
app network.
This is especially helpful in scenarios like dating,
Easy backend configurations
where a user need to know the exact location of
The admin panel of the app was developed in
the person whom he/she wants to date.
such a way that there are provisions to configure
app settings both automatically and manually.
Spam-free experience
Spamming is a major concern of most social app
App management was made easier which helped
reduce the workload of admin users.
users and they usually refrain from using or
installing apps that fail in controlling spam or
profanity. However, Attaboy Productions was very
particular about spamming and they delivered a
spam-free app.
For further information, please contact us at presales@netsolutionsindia.com
www.netsolutionsindia.com