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Automation in seo. Tools and tricks

  1. 1. Ivan Kutas Automation in SEO. Tools and tricks
  2. 2. Big project
  3. 3. Big project SEO 1. > 1 million pages. 2. Complicated structure. 3. Frequent reports. 4. Huge amount of data. 5. SEO team.
  4. 4. Automation in SEO
  5. 5. Automation in SEO
  6. 6. Data import from analytical systems
  7. 7. https://ga-dev-tools.appspot.com/query-explorer/ Google Analytics Query Explorer
  8. 8. Google Analytics add-on for Spreadsheets
  9. 9. Google Analytics Add-on
  10. 10. Reports scheduler
  11. 11. Scripts
  12. 12. R Download and Install: http://cran.gis-lab.info/ Rtools (for dev tools): http://cran.r-project.org/bin/windows/Rtools/ Rstudio - IDE: http://www.rstudio.com/ Script: http://goo.gl/2v6uIP
  13. 13. Python Download and Install https://code.google.com/p/pythonxy/wiki/Downloads Options http://goo.gl/kajAXw
  14. 14. API query API query example return service.data().ga().get( ids=table_id, start_date='2014-01-01', end_date='2014-01-31', metrics='ga:sessions,ga:pageviewsPerSession', dimensions='ga:landingPagePath,ga:keyword', sort='-ga:sessions', filters='ga:landingPagePath=~/some-category/', start_index='1', max_results='10000')
  15. 15. Automated reports Google Analytics Add-on
  16. 16. Automated reports + QUERY function
  17. 17. Automated reports = Dashboard
  18. 18. Automated reports = Dashboard
  19. 19. Keywords collection
  20. 20. Keywords generation http://py7.ru/tools/text/
  21. 21. Keywords generation
  22. 22. Google webmaster tools
  23. 23. Google webmaster tools Download top pages and their keywords http://www.lunametrics.com/blog/2014/04/30/gwt-top-pages-export-bookmarklet/ Bookmarklet http://goo.gl/P2v62C
  24. 24. Google webmaster tools
  25. 25. Competitors keywords +
  26. 26. Ahrefs
  27. 27. Prodvigator
  28. 28. Prodvigator
  29. 29. Ideas for content plan http://sg.serpstat.com/
  30. 30. Ideas for content plan http://prodvigator.bg/keywords/additional?query=покриви&question=1
  31. 31. Keywords clustering Script on R http://goo.gl/SwX4ae
  32. 32. Other automation tools for big projects SEO On-page checker Collect data http://goo.gl/Enwkz Check data and e-mail notification http://goo.gl/Xvlgcn
  33. 33. Check parameters
  34. 34. E-mail notification
  35. 35. E-mail notification
  36. 36. Test Spreadsheet with example http://goo.gl/mqaK4E
  37. 37. Questions? Ivan Kutas i.kutas@netpeak.net http://netpeak.me/kutasok/ Presentation http://netpeak.ua/conference/
  38. 38. Thank you for your attention! netpeak.net

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