Se ha denunciado esta presentación.
Se está descargando tu SlideShare. ×

Сall-tracking в полза на онлайн маркетинга: намаляне на стойността на лийда с 30-50%.

Eche un vistazo a continuación

1 de 20 Anuncio
1 de 20 Anuncio

Сall-tracking в полза на онлайн маркетинга: намаляне на стойността на лийда с 30-50%.

Descargar para leer sin conexión

Презентация от лекцията на SEO конференция.
Лектор: Ringostat technical support specialist – Константин Червяков.

Презентация от лекцията на SEO конференция.
Лектор: Ringostat technical support specialist – Константин Червяков.

Anuncio
Anuncio

Más Contenido Relacionado

Anuncio

Сall-tracking в полза на онлайн маркетинга: намаляне на стойността на лийда с 30-50%.

  1. 1. Сall-tracking в полза на онлайн маркетинга: намаляне на стойността на лийда с 30-50% Константин Червяков CCO Ringostat k.cherviakov@ringostat.com https://www.facebook.com/kostiantyn.cherviakov +359 875 500-330
  2. 2. Какво ще да говорим? ● Проследяване на източници на телефонните обаждания — обикновена функция или мантра за всеки бизнес? ● Пропуснати обаждания — най-добрият подарък за конкурентите. ● Кейс за небрежни оператори: доверие или контрол. ● Кейс: увеличение на конверсиите с 48% за 2 седмици. ● Кейс в българска ниша: как да се намали стойността на доведения лийд.
  3. 3. Half the money I spend on advertising is wasted; the trouble is I don’t know which half. © John Wanamaker 1. Call tracking — it’s the mantra for every business
  4. 4. Conversion — target action Online OfflineOrders ! Calls ? From 30% to 100% of website conversions are made by phone call 1. Call tracking — it’s the mantra for every business
  5. 5. 1. Call tracking Subject: Medical services Sessions: more than 1000 per day Country: Bulgaria Advertising budget: more than $6000 per month Case #1 1. Call tracking — it’s the mantra for every business
  6. 6. 1. Call tracking Before call tracking implementation 1. Call tracking — it’s the mantra for every business
  7. 7. After 30 days 1. Call tracking — it’s the mantra for every business
  8. 8. Campaings 1. Call tracking — it’s the mantra for every business
  9. 9. 1. Call tracking — it’s the mantra for every business
  10. 10. 1. Call tracking — it’s the mantra for every business
  11. 11. Keyword Spends Calls Buy flashlight 400 40 Cool boots 250 10 Great hat 200 0 Leather coat 300 20 1. Call tracking — it’s the mantra for every business
  12. 12. Ringostat customers statistics: ● missed calls — 24,7% ● waiting time — 21 seconds ● average duration — 80 seconds 2. Missed calls — is the best gift for your competitor
  13. 13. 2. Missed calls — is the best gift for your competitor
  14. 14. 2. Missed calls — is the best gift for your competitor What the f…?!
  15. 15. Case #2 Subject: medicine Sessions: 300-400 per day Country: Ukraine PPC advertising budget: 500-800 BGN per month 2. Missed calls — is the best gift for your competitor
  16. 16. Manager records during 14 days 30 calls Real data during 14 days 2. Missed calls — is the best gift for your competitor
  17. 17. 3. Callback — increase your conversions easy
  18. 18. 3. Callback — increase your conversions easy
  19. 19. 3. Callback — increase your conversions easy Case #3
  20. 20. Благодаря Ви за вниманието Константин Червяков CCO Ringostat k.cherviakov@ringostat.com https://www.facebook.com/kostiantyn.cherviakov +359 875 500-330

×