Join us for another #ImpactSalesforceSaturday, a series of online Salesforce Saturday sessions. We invite all – Developers – Administrators – Group Leaders – Consultants with advanced, intermediate or beginner level knowledge on Salesforce(Sales Cloud, Service Cloud, Pardot, Marketing Cloud, IOT, CPQ, Einstein, etc). Topic: Personal Branding Knows No Boundaries ! Date and Time: Saturday, November 07, 2020, 11:00 AM to 12:00 PM IST Speaker: Eric Dreshfield Eric is a Partner Marketing Manager @ActiveCampaign. He is also a Salesforce #MVP HallofFame and also The “Kevin Bacon” of the Salesforce Ecosystem. Agenda: 1. In this session you’ll learn the importance of brand awareness, but not corporate branding, personal branding. 2. You’ll walk away with an understanding of how a strong personal brand can have a positive impact on your career. 3. What it means to build a personal brand and some ways you can start to build your own brand. 4. Q & A

1. Personal Branding Knows No
Boundaries
Eric Dreshfield
Strategic Partner Marketing Manager, ActiveCampaign
Twitter: @ericdresh

2. Strategic Partner Marketing Manager,
ActiveCampaign
@ericdresh
Eric Dreshfield
in/ericdreshfield/
• Salesforce MVP 2013-2020, now MVP Hall of Fame #MVPForLife
• Founder Midwest Dreamin’
• Leader, Evansville ,IN, Salesforce Community Group
• Organizer, Dreamforce Newbie Reunion Breakfast benefitting
ProjectNightNight
• The “Kevin Bacon” of the Salesforce Ecosytem

3. Today’s Agenda • My journey
• What is a personal brand
• Starting your personal brand
• Building your personal brand
• Outcomes

4. Eric’s Winding Path
2009
2010
2011
2013
2014
2016
2019
2020
2012

5. Brand:
A name, term, design, symbol or feature that identifies a product, service or
person as being unique and distinct from other products, services or persons

6. Personal Brand:
Melissa Hansen, Angela Mahoney &
Kieren Jameson
Jennifer Lee
Ben McCarthy
David Liu

7. Tips to Start Building Your Personal Brand
Don’t be afraid to put yourself “out there”
Start a blog, get active on social media, present at events & group meetings.
Mike Gerholdt

8. Tips to Start Building Your Personal Brand
Deliver a consistent message
Gaining trust is key to personal brand growth.
Steve Molis

9. Tips to Start Building Your Personal Brand
Stay engaged
Building trust takes work and it’s a two-way street. Don’t post it and forget it.

10. Tips to Start Building Your Personal Brand
Follow your passions
Find something you love doing or a cause you align with!

11. Tips to Start Building Your Personal Brand
Mix it up! (What? Just the opposite of tip #2?)
Yes! Fresh content, radically different, but still true to your passions drives new levels of engagement.

12. Benefits of a Strong Personal Brand
Recognition – social media, community, colleagues & managers
Opportunity – speaking engagements, mentorship
Employment – new employers, new career options

13. Thank you!
Personal Branding Knows No
Boundaries
Eric Dreshfield
Strategic Partner Marketing Manager
ActiveCampaign
Twitter: @ericdresh