Church, State, and the Future of VR: How the NewYork Times is Advancing Virtual Reality for Readers and Advertisers
1. @newscred
Keynote: Church, State, and the Future of VR –
How the New York Times is Advancing Virtual
Reality for Readers and Advertisers
Adam Aston, VP, Editorial Director,
T Brand Studio, The New York Times
15. T Brand Studio’s VR Approach
AT T BRAND, WE DON’T JUST
CHECK THE VR BOX.
NARRATIVE AND VISUALS ARE
EQUALLY IMPORTANT.
WE SEE VR AS AN HONOR AND
A PRIVILEGE.
We’re passionate and
dogmatic about the duo of
a great narrative and a
compelling visual
experience.
Every film we make is
an opportunity to be
someone’s first VR
experience. We can set
the bar for how high
their expectations are.
VR is a medium unto
itself, very unlike a typical
linear film. We don’t
retrofit a linear idea to
work in VR. If VR isn’t
the best way to tell a story,
we don’t force it.
As a result, our audience
and our clients benefit.
16. The VR Landscape | THREE BUCKETS
• Companies building hardware devices to
view VR
• Companies that film or post-produce
VR
VR PRODUCTION SERVICES VR DISTRIBUTION PLATFORMS VR HARDWARE
RED = Venture Backed
• Companies building platforms to make
their (or others') content bubble up
17. “Virtual and augmented reality is expected to become
an $80 billion market by 2025, roughly the size
of the desktop PC market today.”
— Heather Bellini, Goldman Sachs Research
The Future of VR
24. Takeaways
2.
IT IS UP TO US
TO SET THE BAR
HIGH BUT KEEP
THE BARRIER TO
ENTRY LOW.
3.
WE ARE BUILDING
THIS AIRPLANE
WHILE IT’S FLYING…
OVER THE OCEAN…
AT NIGHT.
1.
DON’T INNOVATE
FOR INNOVATION’S
SAKE, INSTEAD
IMPROVE ON
WHAT’S THERE.
25. RECOMMENDED READING
2.
Medium.com
“The Storyteller’s
Guide to the Virtual
Reality Audience”
goo.gl/HqWBpE
3.
Goldman Sachs
“Profiles in Innovation:
Virtual & Augmented
Reality”
goldmansachs.com/our-thinking/
pages/virtual-and-augmented-reality-
report.html
1.
Knight Foundation
“Viewing the Future?
Virtual Reality in
Journalism”
knightfoundation.org/publications/
vrjournalism
26.
27. Seeking Pluto’s Frigid Heart uses data from NASA’s New Horizons spacecraft to take you to a world
4 billion miles from the Sun. Through the data and photography collected, we’ve created accurate
extrapolations of what it would be like to stand on the surface of Pluto.
28. @newscred
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