So how can you measure your oﬀ-site SEO?
• Measure your inbound links and their value. An easy way to do this is by plugging your site
URL into Open Site Explorer. (https://moz.com/researchtools/ose/)
BRAND AWARENESS BRAND HEALTH CONVERSIONS
Source: Altitude Marketing, SEO Checklist Part 2: Measure and Improve Oﬀ-site SEO Factors That Drive Organic Search Traﬃc to Your Site,