So how can you measure your oﬀ-site SEO?
• Measure your inbound links and their value. An easy way to do this is by plugging your site
URL into Open Site Explorer. (https://moz.com/researchtools/ose/)
• With this tool, you can see all inbound links, see your top-linked pages, sort by linking
domains, see the anchor text other sites use to link to you.
• Do the same with your competitors’ sites and compare
BRAND AWARENESS BRAND HEALTH CONVERSIONS
Source: Altitude Marketing, SEO Checklist Part 2: Measure and Improve Oﬀ-site SEO Factors That Drive Organic Search Traﬃc to Your Site,