CONTENT ACTIVITY COST TOTAL COST
ROI Guide Creation $3,000
ROI Guide Sponsored Email $10,000
Strategy Guide Creation $3,000
Strategy Guide Sponsored Webinar $20,000
BRAND AWARENESS BRAND HEALTH CONVERSIONS
In this example, we’ve created two pieces of content:
• For the ROI Guide, we spent $3,000 to create and invested $10,000 to distribute.
• For the Strategy Guide we also spent $3,000 to create, but spent $20,000 to distribute.
• Combining these costs, we can see that the ROI Guide cost us $13,000 and the Strategy Guide cost us $23,000.