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Are you a strategic partner to your organization?

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View Eric Shealy's presentation deck from the Advanced Learning Institute Boston event.

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Are you a strategic partner to your organization?

  1. 1. Are you a strategic partner to your organization? Eric Shealy, Newsweaver July 16th @Newsweaver_IC
  2. 2. Over 400 organizations in 97 countries use Newsweaver Internal Connect to help them inform, engage and inspire employees
  3. 3. 98% say measurement is important Source: Newsweaver/Melcrum Survey 2014
  4. 4. But only 16% are satisfied with their ability to measure Source: Newsweaver/Melcrum Survey 2014
  5. 5. Measurement activity – Benefits Content performance – inform editorial guidance Benchmark / trends – measurable improvement Gather better data – influence and negotiate Engagement levels – improve overall engagement
  6. 6. Are you a strategic partner to your organization?
  7. 7. • Get data on primary channels • Measure across channels • View reports by employee data • Use insights to take action Best practice for digital measurement
  8. 8. The two most used and most effective digital channels: Email & Intranet And, one to watch Social enterprise channel. 46% plan to implement, 60% plan to improve.
  9. 9. • Baseline • Access • Be Consistent Metrics health check
  10. 10. Are you a strategic partner to your organization?
  11. 11. Are you a strategic partner to your organization?
  12. 12. BREAK DOWN THE SILOS View by campaign based on audience across the entire business Are you a strategic partner to your organization?
  13. 13. Analysis Framework • Audience • Reach • Volume • Adoption / Engagement • Content popularity • Collaboration / Sharing / Influencers • Destinations • Devices • Benchmarks
  14. 14. GLOBAL BENEFITS • Understand your people not ‘page views’ • Content by audience • Cross channel view of campaigns • Share overall performance
  15. 15. Email Dashboard
  16. 16. View across channels
  17. 17. View across audiences
  18. 18. View by reach – performance & benchmark
  19. 19. View across campaigns
  20. 20. View by data
  21. 21. Important CEO announcement
  22. 22. Important CEO announcement
  23. 23. • Less numbers • More people • Less silos • More across business • Cross channel • All in one place • Become a strategic partner Change the landscape: Inform the future
  24. 24. Are you a strategic partner to your organization?

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