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Channel Effectiveness
denise cox, Lead Communications Consultant, Newsweaver
Twitter hashtag: #icewebinar
400 blue-chip and FTSE 100 organizations in 97 countries use
Newsweaver Internal Connect to help them inform, engage and i...
denise cox
Lead communications consultant, Newsweaver
Twitter: @denisecox
Website: www.newsweaver.com/internal-communicati...
Source: Newsweaver/Melcrum Emerging Trends and Use of Technology survey report 2014
Source: Newsweaver/Melcrum Emerging Trends and Use of Technology survey report 2014
Of the channels you
currently used - s...
Email
Intranet
Social
F2F
Source: Newsweaver/Melcrum Emerging Trends and Use of Technology survey report 2014
Of the chann...
One-to-one
managerial
meetings
Source: Newsweaver/Melcrum Emerging Trends & Technology Survey report
2014.
Source: Newsweaver/Melcrum Emerging Trends and Use of Technology survey report 2014
The problem
Conduct an all-channel audit
Email channel audit
 Governance
 Strategy
 Access to data
 Up to date technology
 Insight & measurement
Conduct an al...
Multichannel approach
Optimize channel effectiveness
1) Email
2) SharePoint
3) Toolkit
Email, intranet and line manager
slettercourtesyof:easyJet,redcloudandConcur
Email, video and podcasts
Actively encourage participation
Newslettercourtesyof:easyJet
Email to offline employees
Email and Intranet
Newslettercourtesyof:SovereignHousing
Email driving intranet adoption
Newslettercourtesyof:VodafoneUK
Email, external and internal
Multichannel works
Why measure channel
effectiveness?
Understand performance
Improve results / effectiveness
Increase employee engagement per...
Best practice for measuring
Get data on your primary channels
Measure globally by campaign across channels
View reports by...
Keys to channel effectiveness
Analyze ActCommunicatePlan
denise cox
Lead communications consultant, Newsweaver
Twitter: @denisecox
Website: www.newsweaver.com/internal-communicati...
Internal Communications Essentials : Channel Effectiveness
Internal Communications Essentials : Channel Effectiveness
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Internal Communications Essentials : Channel Effectiveness

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Internal Communications: Channel Effectiveness

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Internal Communications Essentials : Channel Effectiveness

  1. 1. Channel Effectiveness denise cox, Lead Communications Consultant, Newsweaver Twitter hashtag: #icewebinar
  2. 2. 400 blue-chip and FTSE 100 organizations in 97 countries use Newsweaver Internal Connect to help them inform, engage and inspire employees
  3. 3. denise cox Lead communications consultant, Newsweaver Twitter: @denisecox Website: www.newsweaver.com/internal-communications Twitter hashtag: #icewebinar Claire Bergin Senior Marketing Executive, Newsweaver Twitter: @Newsweaver_IC Website: www.newsweaver.com/internal-communications
  4. 4. Source: Newsweaver/Melcrum Emerging Trends and Use of Technology survey report 2014
  5. 5. Source: Newsweaver/Melcrum Emerging Trends and Use of Technology survey report 2014 Of the channels you currently used - select the 3 most effective
  6. 6. Email Intranet Social F2F Source: Newsweaver/Melcrum Emerging Trends and Use of Technology survey report 2014 Of the channels you currently used - select the 3 most effective
  7. 7. One-to-one managerial meetings Source: Newsweaver/Melcrum Emerging Trends & Technology Survey report 2014.
  8. 8. Source: Newsweaver/Melcrum Emerging Trends and Use of Technology survey report 2014
  9. 9. The problem
  10. 10. Conduct an all-channel audit
  11. 11. Email channel audit  Governance  Strategy  Access to data  Up to date technology  Insight & measurement Conduct an all-channel audit
  12. 12. Multichannel approach
  13. 13. Optimize channel effectiveness
  14. 14. 1) Email 2) SharePoint 3) Toolkit Email, intranet and line manager
  15. 15. slettercourtesyof:easyJet,redcloudandConcur Email, video and podcasts
  16. 16. Actively encourage participation
  17. 17. Newslettercourtesyof:easyJet Email to offline employees
  18. 18. Email and Intranet
  19. 19. Newslettercourtesyof:SovereignHousing Email driving intranet adoption
  20. 20. Newslettercourtesyof:VodafoneUK Email, external and internal
  21. 21. Multichannel works
  22. 22. Why measure channel effectiveness? Understand performance Improve results / effectiveness Increase employee engagement performance Share with stakeholders
  23. 23. Best practice for measuring Get data on your primary channels Measure globally by campaign across channels View reports by employee data / audiences Get actionable insights
  24. 24. Keys to channel effectiveness Analyze ActCommunicatePlan
  25. 25. denise cox Lead communications consultant, Newsweaver Twitter: @denisecox Website: www.newsweaver.com/internal-communications Twitter hashtag: #icewebinar Claire Bergin Senior Marketing Executive, Newsweaver Twitter: @Newsweaver_IC Website: www.newsweaver.com/internal-communications Questions?

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