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Internal Metrics to Measure: Intranet, Email and Social

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At the recent IABC World Conference, Denise Cox spoke about the key internal metrics every internal communicator should me measuring.

If you would like to receive the slides as a PDF - get in touch and we'll be happy to send them on marketing [@] newsweaver.com

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Internal Metrics to Measure: Intranet, Email and Social

  1. 1. Key metrics to measure: Intranet, email and social denise cox, Lead Communications Consultant, Newsweaver June 15, 2015 #IABC
  2. 2. Key Metrics To Measure: Intranet, Email and Social 2 Over 400 blue-chip and FTSE 100 organizations in 97 countries use Newsweaver Internal Connect to help them inform, engage and inspire employees
  3. 3. Key Metrics To Measure: Intranet, Email and Social 3 98% say measurement is important Source: Newsweaver/Melcrum Survey 2014
  4. 4. Key Metrics To Measure: Intranet, Email and Social 4 But only 16% are satisfied with their ability to measure Source: Newsweaver/Melcrum Survey 2014
  5. 5. Key Metrics To Measure: Intranet, Email and Social 5 Measurement activity – Benefits Content performance – inform editorial guidance Benchmark / trends – measurable improvement Gather better data – influence and negotiate Engagement levels – improve overall engagement
  6. 6. Key Metrics To Measure: Intranet, Email and Social6 Technology • Resource • Expense TOOLS
  7. 7. Key Metrics To Measure: Intranet, Email and Social 7 60% not satisfied with investment in Internal Communications Newsweaver/Melcrum 2014 BUDGET
  8. 8. Key Metrics To Measure: Intranet, Email and Social 8 Less than 50% believe their team have digital and technological skills to do their jobs Newsweaver/Melcrum 2014 EXPERTISE
  9. 9. Key Metrics To Measure: Intranet, Email and Social 9 Little or none • Limited access Quality • No access DATA
  10. 10. Key Metrics To Measure: Intranet, Email and Social 10 Channels • Departments • Teams • Goals • Data SILOS
  11. 11. Key Metrics To Measure: Intranet, Email and Social 11
  12. 12. Key Metrics To Measure: Intranet, Email and Social 12 • Get data on primary channels • Measure globally across channels • View reports by employee data • Use insights to take action Best practice for digital measurement
  13. 13. Key Metrics To Measure: Intranet, Email and Social 13 • Baseline • Access • Consistent Metrics health check
  14. 14. Key Metrics To Measure: Intranet, Email and Social 14 The two most used and most effective digital channels: Emailand Intranet. And, one to watch: Social enterprise channel. 46% plan to implement, 60% plan to improve.
  15. 15. Key Metrics To Measure: Intranet, Email and Social 15 Intranet • Adoption / Engagement • Reach • Most / Least Engaged • Content Popularity • Benchmarks Performance • Collaboration / Sharing
  16. 16. Key Metrics To Measure: Intranet, Email and Social 16 Social People Adoption Engagement Influencers Contributors Activity Content Most popular
  17. 17. Key Metrics To Measure: Intranet, Email and Social 17 Email • Audience / Reach • Volume • Engagement levels • Content popularity • Destinations • Devices
  18. 18. Key Metrics To Measure: Intranet, Email and Social 18 Email Dashboard
  19. 19. Key Metrics To Measure: Intranet, Email and Social 19
  20. 20. Key Metrics To Measure: Intranet, Email and Social 20
  21. 21. Key Metrics To Measure: Intranet, Email and Social 21 BREAK DOWN THE SILOS View globally by campaign based on audience
  22. 22. Key Metrics To Measure: Intranet, Email and Social 22 GLOBAL BENEFITS • People not ‘page views’ • Content by audience • Cross channel view of campaigns • Share overall performance
  23. 23. Key Metrics To Measure: Intranet, Email and Social 23 GLOBAL BEST PRACTICE Get quality data • Combine both across channels Outcomes not outputs • Get actionable insight
  24. 24. Key Metrics To Measure: Intranet, Email and Social 24 View across channels
  25. 25. Key Metrics To Measure: Intranet, Email and Social 25 View across audiences
  26. 26. Key Metrics To Measure: Intranet, Email and Social 26 View by reach – performance & benchmark
  27. 27. Key Metrics To Measure: Intranet, Email and Social 27 View across campaigns
  28. 28. Key Metrics To Measure: Intranet, Email and Social 28 View by data
  29. 29. Key Metrics To Measure: Intranet, Email and Social 29 Important CEO announcement
  30. 30. Key Metrics To Measure: Intranet, Email and Social 30 Important CEO announcement
  31. 31. Key Metrics To Measure: Intranet, Email and Social 31 • Less numbers • More people • Less silos • More global • Cross channel • All in one place • A strategic partner Change the landscape: Inform the future
  32. 32. Key Metrics To Measure: Intranet, Email and Social 32

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