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Transforming internal comms, how an award winning team did it

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Transforming internal communications to award winning status. Richard Donovan, Head of IC at Experian UK&I will share insight into how his award winning team transformed their internal communications and the next steps they have planned in their journey.

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Transforming internal comms, how an award winning team did it

  1. 1. Newsweaver IC Conference #ICMatters
  2. 2. #ICMatters Transforming Internal Communications Richard Donovan Head of Internal Communication & Corporate Responsibility, UK&I
  3. 3. We are the leading global information services company, providing data and analytical tools to clients around the world
  4. 4. Do something Where you are today See if it works Where you want to go Do it again or adapt
  5. 5. Where you want to go
  6. 6. Enabling communication that inspires people to reach business goals
  7. 7. Enabling communication that inspires people to reach business goals
  8. 8. Enabling communication that inspires people to reach business goals
  9. 9. Enabling communication that inspires people to reach business goals
  10. 10. Where you are today
  11. 11. “At present, IC is about operational execution, not strategic” “It’s difficult to understand what the priority is… comms can be quite scattergun” “Good individuals but not currently seen as a team of comms experts – advice feels subjective” “At UK level comms are all about hitting numbers and nothing about who we are and what we do” “Emails are too broad to be targeted” “Too much duplicated info” “Good media, but quite sterile” “Finding our what is going on is quite hard in the business” “All comms thrown into a bucket and whoever shouts loudest gets the space”
  12. 12. It is easy to find the information I need about Experian 51% I receive sufficient news and information about Experian overall Professional Services Benchmark: 68% 64% Internal communications at Experian are engaging 45% Experian uses the right tone of voice in its communications Professional Services Benchmark: 66% 63% Manager-specific question I have access to the necessary information to communicate business messages to my team with confidence Professional Services Benchmark: 89% 58%
  13. 13. The secret language of leadership – Stephen Denning Define problem Analyse problem Recommend solution
  14. 14. The secret language of leadership – Stephen Denning Define problem Analyse problem Recommend solution Get attention Stimulate desire Reinforce with reason
  15. 15. Do something
  16. 16. Two out of Three ain’t bad
  17. 17. “I never understood financial results announcements before. This infographic makes it really simple to understand”
  18. 18. 82% said the presentations were interesting 81% said the speakers were engaging 78% said they were proud to work here 74% said LIVE was a good use of their time 75% better understand what Experian does 85% said there was great variety of exhibitions
  19. 19. See if it works
  20. 20. “With such talent, it’s not surprising that the team has been producing world-class communications tools.”
  21. 21. It is easy to find the information I need about Experian 72% +21 I receive sufficient news and information about Experian overall Professional Services Benchmark: 68% 85% +21 Internal communications at Experian are engaging 64% +19 Experian uses the right tone of voice in its communications Professional Services Benchmark: 66% 76% +13 Manager-specific question I have access to the necessary information to communicate business messages to my team with confidence Professional Services Benchmark: 89% 85% +27
  22. 22. Have a destination in mind Understand where you are starting from Make sure everyone in going in the same direction, and has a role to play Keep checking the progress you are making and be prepared to change your route And most importantly…
  23. 23. “People are so preoccupied… …when you get their attention you need to make it count”
  24. 24. Questions? @richardadonovan
  25. 25. Newsweaver IC Conference #ICMatters

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