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Transforming The Business Value
Of Internal Communications
Through Better Measurement
Mossy O’Mahony, Newsweaver
@Newsweav...
400 blue-chip and FTSE 100 organizations in 97 countries use Newsweaver
Internal Connect to help them inform, engage and i...
98%say measurement
is important
Source: Newsweaver/Melcrum Survey 2014
16%
But only
Source: Newsweaver/Melcrum Survey 2014
are satisfied with their
ability to measure
Why measure internal communications?
Proof of business impact of communications
Insight to drive real change
Data to influ...
Why measure digital internal communications?
Understand performance
Improve results / effectiveness
Increase engagement & ...
Barriers
Why aren’t you satisfied with your
internal communications measurement?
Why so
dissatisfied?
Data
Little or none
Poor quality
Limited access
Hard to analyze
Silos
Channels • Data
Departments • Teams
Tools
• ResourceTechnology • Expense
Expertise
Less than 50%
believe their team have the digital and
technological skills to do their jobs
Source: Newsweaver/M...
Budget
60% not satisfied with
investment in Internal
Communication
Source: Newsweaver/Melcrum Survey 2014
The Solution
Global
Best Practice
Best practice for digital measurement
Get data on
primary channels
Measure globally
across channels
View reports by
employ...
Break down the silos
All in one place
Easy to analyze & understand
Cross-Channel Analytics
For the first time, understand employee
digital engagement in 3 dimensions
Campaigns/Content
Chann...
Customer Case Study
FMCG blue-chip with
over 100k employees
Large comms function:
- HQ Team of 5
- 40 Regional Communicato...
The Problems
The Solution
Implemented Newsweaver Analytics for Pilot Campaign
Simplification Segmentation
Continuous Improvement Prove ...
Pilot to solve Problem
Actionable insights
to improve results
Pilot to solve Problem
The Future
Transforming the business value of internal communications through better measurement
Transforming the business value of internal communications through better measurement
Transforming the business value of internal communications through better measurement
Transforming the business value of internal communications through better measurement
Transforming the business value of internal communications through better measurement
Transforming the business value of internal communications through better measurement
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Transforming the business value of internal communications through better measurement

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Learn how measurement can enable you to prove the value, reach and impact of your communications.

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Transforming the business value of internal communications through better measurement

  1. 1. Transforming The Business Value Of Internal Communications Through Better Measurement Mossy O’Mahony, Newsweaver @Newsweaver_IC
  2. 2. 400 blue-chip and FTSE 100 organizations in 97 countries use Newsweaver Internal Connect to help them inform, engage and inspire employees
  3. 3. 98%say measurement is important Source: Newsweaver/Melcrum Survey 2014
  4. 4. 16% But only Source: Newsweaver/Melcrum Survey 2014 are satisfied with their ability to measure
  5. 5. Why measure internal communications? Proof of business impact of communications Insight to drive real change Data to influence and negotiate with top leaders Credibility to get more resources and budget Protect the resource you have from cuts
  6. 6. Why measure digital internal communications? Understand performance Improve results / effectiveness Increase engagement & performance
  7. 7. Barriers
  8. 8. Why aren’t you satisfied with your internal communications measurement?
  9. 9. Why so dissatisfied?
  10. 10. Data Little or none Poor quality Limited access Hard to analyze
  11. 11. Silos Channels • Data Departments • Teams
  12. 12. Tools • ResourceTechnology • Expense
  13. 13. Expertise Less than 50% believe their team have the digital and technological skills to do their jobs Source: Newsweaver/Melcrum Survey 2014
  14. 14. Budget 60% not satisfied with investment in Internal Communication Source: Newsweaver/Melcrum Survey 2014
  15. 15. The Solution
  16. 16. Global Best Practice
  17. 17. Best practice for digital measurement Get data on primary channels Measure globally across channels View reports by employee data Understand reach & outcome of comms Use insights to take action
  18. 18. Break down the silos All in one place Easy to analyze & understand
  19. 19. Cross-Channel Analytics For the first time, understand employee digital engagement in 3 dimensions Campaigns/Content Channels Employee Audiences
  20. 20. Customer Case Study FMCG blue-chip with over 100k employees Large comms function: - HQ Team of 5 - 40 Regional Communicators across company No way for Comms to easily and effectively measure Campaign Performance Implementing Newsweaver Analytics solved this
  21. 21. The Problems
  22. 22. The Solution Implemented Newsweaver Analytics for Pilot Campaign Simplification Segmentation Continuous Improvement Prove value to the business
  23. 23. Pilot to solve Problem
  24. 24. Actionable insights to improve results
  25. 25. Pilot to solve Problem
  26. 26. The Future

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