Newvem’s breakout session at AWS re:Invent – “Hitting your cloud sweet spot” – was attended by more than 80 conference participants who heard from a panel of cloud experts on the status, challenges and gaps in their cloud operations. The impressive line of panelists featured Ed Laczynski, VP cloud strategy & architecture at Datapipe; Shane Myers, Operations at SmugMug; Andrew Kenny, VP Platform Engineering at Acquia; Eric Hammond, from alestic.com and Chemi Katz, VP Technical Operations at DoubleVerify.

2. Fun Facts
• $ 4M in series A funding, led by Greylock Partners with participation from Index
Ventures and Eric Schmidt’s Innovation Endeavors
• 15 month of beta, moved to GA Nov 15th!
• More than 800 active customers
• Built by AWS users for AWS users

3. The challenge:
• Resources fluctuations
• Distributed Resources
• Lots of generated information with limited human capacity to capture and analyze
Critical Success Factors:
• Know what you have
• Plan for what you may need
• Properly use what you have
• Pay for what you need
• Mitigate risks

4. 4
• Underutilized
• Reserve Instances
(RI)
• Security group

5. 5
EBS
volume
• Missing Snapshot
• Daily cost

6. 6
• IO
• CPU
• Monthly cost

7. We are sincerely eager to
hear your feedback on this
presentation and on re:Invent.
Please fill out an evaluation
form when you have a
chance.

8. Operational view
We are sincerely eager to
hear your feedback on this
presentation and on re:Invent.
Please fill out an evaluation
form when you have a
chance.

9. Business View (Grouping)
Total Cost -
Managerial
$69,500 $4,500
Network, view
Storage $20,000
Compute
$45,000
Managerial R&D Production
view
Network, $2, Network, $2,
250 250
Storage, Storage
$10,000 Compute $10,000
Compute
$22,500
$22,500
Total - $21,750 Total - $47,750
Customer A Customer B
Network Network
$1500 $1500
Storage Storage
$6,666 $6,666
Compute Compute
$15,000 $15,000
Managerial
view
Total - Total -
$24166 $22,166

11. Raw Data
Instance ID Name Type Architecture Platform Zone Key Name Launch Time Days Running
We are sincerely eager to
i-24146859 US-LAMP-PRD-L-0015-NAGIOS m1.large x86_64 linux us-east-1e cssopsunileverrt
2012-10-
08T16:00:03
21
hear your feedback on this
i-e0fe2fb4 TridionAPDC t1.micro x86_64 windows ap-southeast-1a Tridion2011AP
2012-04-
19T11:28:23
193
presentation and on re:Invent.
2012-10-
i-4a49581e TridionAPCD_WIT01 m1.small x86_64 windows ap-southeast-1b TridionAPCD_WIT01-1 10
19T19:45:05
2012-07-
i-e2a379b6 TridionAPCD_Web02 m1.large x86_64 windows ap-southeast-1b Tridion2011AP 100
21T11:04:31
2012-04-
i-c0e83994 TridionAPCD_Web01 m1.large x86_64 windows ap-southeast-1a Tridion2011AP 193
19T12:22:20
Please fill out an evaluation
i-eca57fb8 TridionAPCD_INT02 m1.large x86_64 windows ap-southeast-1b Tridion2011AP
2012-04-
30T09:21:33
183
i-4eba6a1a
form when you have a
TridionAPCD_Int01 m1.large x86_64 windows ap-southeast-1a Tridion2011AP
2012-04-
20T05:26:37
193
2012-04-
i-7615c422
i-8b53258b
chance.
TridionAPCD_Haproxy
TridionAPCD_DB03
m1.small
m2.2xlarge
i386
x86_64
linux
windows
ap-southeast-1a Tridion2011AP
ap-northeast-1b TridionAPCD_DB03
19T13:20:59
2012-05-
193
158
24T15:36:44
2012-05-
i-88de04dc TridionAPCD_DB02 m2.2xlarge x86_64 windows ap-southeast-1b Tridion2011AP 152
31T06:34:26
2012-04-
i-60cb1b34 TridionAPCD_DB01 m2.2xlarge x86_64 windows ap-southeast-1a Tridion2011AP 193
20T10:06:29

12. Smart Cloud Meter

13. Ed Laczynski
, Datapipe; edl@datapipe.com
Shane Myers
Operations at shane@smugmug.com
Andrew Kenny
andrew.kenney@acquia.com
Eric Hammond; ehammond@thinksome.com
alestic.com
Chemi Katz
chemik@doubleverify.com
Dan Feld
danfeld@newvem.com

14. Cloud Adoption Lifecycle – Maturity Curve
Effectiveness
100%
80%
Newcomers
60%
Intermediate
40%
Advanced
20%
0%
0-100 100-400 400-1000 1k-3k 3k-6k 6k-10k 10k+
Budget
Newvem helps with each stage of the lifecycle

15. Cost – Idle Instances vs. Budget
Security
Utilization
Availability

16. Profit from your Cloud
Profit = Proper Usage + Financial Efficiency
How:
• Newvem - System of Record of cloud usage
• Newvem Analytics: system of engagement to align cloud usage with business performance &
financial efficiency
• Newvem AWS Learning Center: curated knowledge & cloud community of experts to help users
increase their Cloud proficiency

17. 17

18. 18