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Comparison Shopping eCommerce Infographic

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Comparison Shopping eCommerce Infographic

  1. 1. 82% Of shoppers use search engines for browsing product information while in-store THE SEARCH 20.00$20.00$20.00$ COMPARISON SHOPPING Comparison shopping engines collect product information, including pricing, from participating retailers and then display that collective information on a single results page in response to a shopper's search query. More and more consumers are looking to get the best deal on products they want to buy. While shopping in-store, people are comparing prices on their mobile devices. Comparison shopping engines compare the prices of searched-for-products at different stores online. They evaluate similar merchandise for the consumer and then recommend corresponding links to consumers based on previously conducted searches. $18.00 PRICE $25.00 ADD TO CART Consumers choose search as their #1 in-store resource when comparing products in 2013 72% Search for a product using a search engine 50% Search on store websites 30% Search brand websites 25% Use comparison sites 21% Use scanner apps WHERE ARE CONSUMERS COMPARING? In-store price comparisons are the most common shopping activity across all categories Mobile sites are preferred over apps by in-store shoppers In 2012 alone, traffic on comparison shopping engines increased by 56%, resulting in eCommerce revenues of over $1 trillion In-store smartphone use for mobile price comparisons >65% of consumers prefer mobile sites 35% of consumers prefer apps HOW ARE PEOPLE COMPARING ONLINE? WHAT ARE CONSUMERS COMPARING? Top Comparison Shopping Sites: 1. Google Shopping 3. Shopping.com 2. PriceGrabber 4. Shopzilla 5. SlickDeals 1. RedLaser 3. BuyVia 2. ShopSavvy 4. Smoopa 5. The Find Top Comparison Shopping Apps: WHY ARE CONSUMERS COMPARING? PRICE ACCESS COMPARE TRUST 46% BEAUTY AND HEALTH 51% PET CARE 62% BABY CARE 58% HOUSEHOLD CARE 74% APPLIANCES 70% ELECTRONICS 44% APPAREL 36% GROCERY @nextopia Sources: http://www.ppchero.com/comparison-shopping-engines-a-deep-dive-into-comparison-shopping-engines-strategies-part-1/ http://www.ebizmba.com/articles/shopping-websites http://www.shopify.ca/blog/7068398-10-best-comparison-shopping-engines-to-increase-ecommerce-sales http://www.marcresearch.com/pdf/Mobile_InStore_Research_Study.pdf www.nextopia.com & #1 GlobalProviderofeCommerce SiteSearch NavigationSolutions

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