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Fourth of July eCommerce Infographic
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Fourth of July eCommerce Infographic

  1. 0 10 20 30 40 50 60 70 80 68.6% will attend a BBQ, picnic, or cookout 48.7% will attend community celebrations or watch fireworks 25.6% will purchase patriotic gear 16.1% will attend a parade 12.1% will travel How do People Celebrate Independence Day? 1 out of 4 people will go over their budget in order to purchase patriotic gear for the holiday The average American spends celebrating Independence Day $300 Which is a 58% increase in spending from 2012 to 2013 How Much do People Spend on Independence Day? Crafts & DIY Recipes Desserts Party Ideas Nail Designs WallpaperDecorations Fireworks What do People Search For on Independence Day? Some of the most popular search items include: Fireworks $600 million $557 million Burger Patties & Toppings Beer $341 million Charcoal $111 million Lighter Fluid $94 million In 2011 alone, cumulative sales made in-store and online amounted to: What are People Purchasing for Independence Day? When do Independence Day Sales Begin? JULY 4 RUN UNTIL JUNE 29 Sales start Retailers typically feature sales on summer essentials, such as: Pool & Beach Accessories Furniture Home Improvement Supplies Electronics 2014: $304.1 billion is the overall projected amount of revenue eCommerce sales will reach in the U.S. 10% 2017: of U.S. sales will be made online 2018: $491 billion is the overall projected amount of revenue eCommerce sales will reach in the U.S. Celebrating the 4th of July & eCommerce of 2014 Sources: http://www.statcan.gc.ca/daily-quotidien/111012/dq111012a-eng.htm http://www.cbc.ca/news/business/amazon-expansion-could-be-just-what-canada-s-e-commerce-sector-needs-1.2595939 http://www.vovia.com/blog/strategy/e-commerce-canada-why-are-we-falling-behind/ www.emarketer.com/Article.aspx?R=1009328&ecid=a6506033675d47f881651943c21c5ed4 http://www.visa.ca/en/aboutcan/mediacentre/news/canadiansembracing-ecommerce-in-record-numbers-but-budget-conscious-this-holiday-season.jsp#.U6H qtvldX_k https://ca.finance.yahoo.com/blogs/dashboard/canada-cyber-monday-sales-hit-record-141717612.html http://globalnews.ca/news/1014183/e-commerce-growth-slowing-in-canada-analyst/ http://ssl.gstatic.com/think/docs/canada-search-trends-canadaday-2013_infographics.pdf
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