TCS_Report_FINAL

The$
Team$
“What(was(your(
childhood(ambition?”(
Ming(says,(
“What(era(would(you(love(
to(time(travel(to?”(
Charlotte$says,(
“When(was(the(last(
time(you(cried?”(
Rui$says,(
“What(would(you(say(to(
your(16(year(old(self?”(
Leo$says,(
“What(was(your(childhood(
ambition?”(
Izzy(says,(

Introduction$
Throughout(the(length(of(this(project,(we(have(continued(to(champion(the(work(of(
Emmaus(whilst(strengthening(the(links(between(the(charity(and(the(student(community.(
We(have(incorporated(the(best(of(our(thinking(into(a(compelling(campaign(and(strategy(
with(the(goal(harnessing(the(power(of(technology(and(creative(marketing(to(double(
Emmaus’(online(sales(revenues(in(less(than(12(months.(Our(efforts(have(seen(Emmaus’(
profile(in(the(local(community(increase(dramatically(and(social(media(traffic(increase(by(
1,040%.(
(
We(partnered(with(Emmaus(at(a(time(when(their(social(media(presence(was(
limited;(having(168(Facebook(followers(and(an(even(more(limited(Twitter(presence.(In(
addition(Emmaus(had(a(limited(marketing(budget(and(limited(human(resources.(We(
were(given(six(weeks(to(assist(Emmaus.(Our(goal(was(to(build(an(iconic(brand(for(
Emmaus,(one(synonymous(with(quality(and(good(value.(In(the(course(of(completing(the(
project(we(have(aimed(to(deliver(more(value(than(our(client(has(expected;(we(have(been(
agile(and(flexible;(we(have(brought(fresh(insights(to(the(organisation;(and(have(always(
acted(in(the(best(interests(of(the(organisation.(Our(solution(needed(to(be(as(sustainable(
as(possible;(something(that(future(companions(could(continue(long(after(our(project(had(
ended.(On(a(team(level,(we(have(demonstrated(that(we(are(enterprising,(intellectually(
curious(people(who(will(strive(with(our(client(to(achieve(success.(We(have(remained(
positive;(invested(in(personal(relationships;(listened(with(curiosity(and(demonstrated(a(
willingness(to(learn(new(things.((
(
Emmaus(is(an(organisation(with(strongly(held(values(and(a(commitment(to(
integrity(and(humility.(They(have(the(courage(to(express(their(views(and(help(those(
most(in(need(even(when(these(decisions(would(be(unpopular.(We(have(adopted(their(
values—treating(people(the(way(they(would(like(to(be(treated,(acting(with(integrity(to(
enhance(our(reputation(and(never(being(satisfied(with(second(best.(
(
In(this(report(we(provide(more(detail(on(how(we’ve(improved(the(performance(of(

In(this(report(we(provide(more(detail(on(how(we’ve(improved(the(performance(of(Emmaus(against(a(range(of(key(
measures(including(community(impact(and(sales(growth.((We(firstly(offer(a(background(of(the(project,(a(profile(of(
the(client,(and(a(definition(of(our(objectives.(A(highlight(is(our(work(to(get(students(talking(about(Emmaus,(taking(
the(stigma(away(from(homelessness(and(emphasising(the(direct(impact(that(buying(from(Emmaus(has(on(a(local(
scale.(Our(marketing(campaign(has(been(focussed(on(looking(for(ways(to(raise(awareness(about(Emmaus,(make(a(
meaningful(difference(to(our(communities(and(measure(the(social(impact(of(our(initiatives.((
(
There(is(no(doubt(in(my(mind(that(the(strong(few(weeks(we(have(had(on(this(project(is(largely(down(to(the(
commitment(of(our(people(and(the(assistance(of(Emmaus.(We(unflinchingly(followed(a(strategy(of(staying(close(to(
our(client,(keeping(them(updated,(receiving(their(feedback(and(showing(a(consistent(level(of(curiosity(that(helped(
us(gain(a(better(understanding(of(what(they(needed(from(us.(This(strategy(further(involved(us(setting(ourselves(
challenging(targets—both(sales(related(and(otherwise—and(continuously(measuring(our(performance(against(
them.((
(
There(are(quantifiable(measures,(such(as(the(increased(traffic(we(have(generated(onto(Emmaus’(social(media(
presences,(but(there(are(also(less(tangible(benefits(we(have(helped(generate.(Starting(with(our(marketing(
campaign,(we(have(designed(and(implemented(a(direct(and(viral(marketing(campaign(with(a(living(room(
installation(on(campus.(An(opportunity(to(win(store(vouchers(in(a(competition(was(also(implemented(to(increase(
footfall(to(their(high(street(store.((
(
Turning(to(our(impact(on(the(organisation,(we(have(formulated(short,(easy(to(read(training(documents(that(gives(
companions(easy(tools(to(effectively(use(social(media(and(continue(our(campaign.(We(have(also(drastically(
updated(Emmaus(eBay(page(and(are(in(the(process(of(doing(the(same(for(Facebook.((
(
Through(campaigns(like(this(we(can(raise(awareness(of(homelessness(not(just(in(Bristol(but(also(throughout(the(
UK.(We(feel(that(there(are(a(high(number(of(people(living(in(Bristol,(particularly(students,(who(could(benefit(from(
engaging(with(Emmaus.(We(are(keen(to(offer(support(in(fostering(these(relationships(and(simultaneously(
encouraging(companions(to(further(integrate(themselves(into(the(community.(The(widening(inequality(gap(in(the(
UK,(seen(for(example(in(the(rise(of(food(banks(across(the(country,(has(created(a(new(urgency(for(organisations(
like(Emmaus.(Although(our(project(may(have(benefited(from(a(longer(timescale,(we(feel(that(we(have(made(a(
significant(difference(in(the(organisation’s(future.((
(

Using the
logo
Emmaus brand toolkit, version 1
Key$
Insights$
$
(Increase$Emmaus$Bristol’s$eBay$store$exposure$and$revenue(
• Charity(Direct(Seller(
o Saving(up(to(£3,000/year(on(eBay(fees(
• Upgrading(the(eBay(shop(
o Custom(designed(eBay(store((
o Custom(designed(eBay(listing(
o Postselling(leaflet(marketing((
• Training(manuals(
o Emmaus’s(eBay(selling(process((
• Google(Adwords(grants(
o $10,000/month(of(free(advertising(to(eBay(store(
Improving$Emmaus$Bristol’s$brand$image$and$exposure$in$target$
markets$
• Upgrading(Facebook((
o New(profile(and(cover(photo((
o Incorporating(Donation(and(eBay(app(
(
• Creative(marketing(campaign((
o Couch(of(Stokes(Croft(marketing(campaign((
(
Motivation$
• Achieve(financial(independence(
from(parent(group(within(12(
months,(to(cover(at(least(£150k(
monetary(gap/annually(
• Penetrating(into(new(market(
segment;(the(student(market.(
• Achieve(local(brand(recognition(
(

Final(
TCS(Presentation(at(London( Winner(annoucement(video(
Seven(
Meeting(with(Google(Marketing(Manager(
Meet(client(to(review(structure(of(report(and(select(
winner(from(campaign( To(do:(Final(Report(|(Presentation(Slides(
Six(
Leaelet(design(|(HTML(eBay(store(layout(|(Charity(Direct(Seller(|(Training(
Manual( Couch(of(Stoke(Crofts(marketing(campaign((
Five(
Submitted(3rd(deliverables(:(Solution(Proposal(
Reports(( Met(Richard(to(review(marketing(proposal(( Met(Simon(and(Dave(to(review(technology(proposal((
Four(
Met(Richard(and(Simon(to(clarify(Scope(Statement(Report( To(do(:(Solution(Proposals(Reports(
Three(
Submitted(2nd(deliverable(:(Scope(Statement(Report( Arranged(meeting(with(clients(next(week((
Two(
Submitted(1st(deliverable(:(Market(Research(Report(( To(do(:(Scope(Statement(Report(
One(
Assigned(roles(in(team( To(do(:(Market(Research(Report(
Zero(
Met(client(and(established(background(of(business( Identieied(objectives(with(clients(and(mentors(
Timeline$of$$
Project$
Meeting'Richard,'Chief'Executive'
Meeting'Simon,'Emmaus'eBay'expert'

Using the
logo
Emmaus br
Upgrading$$
Facebook$
(
Donation$App$
• The(Donation(app(allows(Emmaus(Bristol(to(receive(donations(from(its(
Facebook(fans,(with(the(donations(directly(transferred(to(Emmaus(
Bristol’s(PayPal(account.(A(PayPal(account(is(required(for(donations.((
(
• Previously,(monetary(donations(are(only(accepted(through(Emmaus(
Bristol(Just(Giving(page.(This(app(opens(up(an(effective(new(channel(for(
receiving(monetary(donations(and(it(is(expected(that(this(solution(meet(
Emmaus(Bristol’s(online(fundraising(strategy$in(the(longterm.((
(
(
(
(

Using the
logo
Emmaus br
(
(
(
eBay$App$
• The(eBay(app(allows(fans(to(view(all(of(Emmaus(Bristol’s(
eBay(listing(through(its(Facebook(page.(Any(clicks(further(will(
direct(fans(to(eBay.(
• This(app(promotes$Emmaus(Bristol(eBay(business(by(
providing(a(direct(link(to(the(Facebook(platform.((
(

Using the
logo
Emmaus br
New$look$
• Our(aim(is(to(improve(the(outlook(of(Emmaus(
Bristol’s(Facebook(page.((
• The(cover(photo(will(highlight(Emmaus’s(mission(
statement.((
• New(compelling(and(resolution(optimised(profile(
picture.((
• To(inject(an(element(of(creativity,(the(design(is(
such(that(the(profile,(and(cover(photo(are(collated(
as(a(single(image.(
(
Old$Look$
• The(resolution(of(the(previous(profile(picture(is(not(
optimised(and(the(colour(used(does(not(represent(the(
theme(of(the(Emmaus(brand.((
• (Cover(photo(is(nonexistent.((
(
(
(

Using the
logo
Emmaus br
Charity$Direct$
Seller$
(
(
(
Waiving$eBay$fees$
Guiding(Emmaus(Bristol(in(maximizing(its(charity(direct(seller(
benefits(on(eBay.(Selling(as(a(charity(direct(seller(waive(off(100%(of(
all(eBay(transaction(fees.(
(
This(solution(is(expected(to(save(Emmaus(Bristol(up(to(
£3,000/year$
(approximately(£250/month*)(on(eBay(fees.(
*Based(on(average(invoice(fees(for(two(years(

Upgrading$the$
eBay$shop$
1.$Overview$
(
To(develop(a(custom(eBay(store(design(and(listing(template(design(for(Emmaus(Bristol(eBay(
shop.(The(themes(will(be:(
(
• Shaped(with(Emmaus(primary(&(secondary(colours.((
• Formatted(with(Emmaus(preferred(typeface((
• Fitted(with(Emmaus(community(logo(((
(
It(is(hoped(that(the(new(design(will(boost(Emmaus(Bristol’s(brand(recognition(within(the(
eBay(online(community.(((
(
When(implemented,(the(eBay(store(design(would(require(no(further(input(from(the(client.(
However,(this(is(not(the(case(for(the(listing(template(design.(A(feature(in(the(design(requires(
manual(HTML(editing(from(the(client(side,(for(example,(the(contents(under(‘Description’(has(
to(be(updated(for(each(new(item.(Although(menial,(clear(instruction(manuals(will(be(made(
available(to(ensure(that(this(transition(is(easily(reached(and(sustainable.((
(
2.$Development$
$
The(task(was(delegated(between(two(members;(with(one(working(on(coding(and(the(other(
on(graphic(design.(The(graphics(were(created(using(Adobe(Photoshop(CS6(and(the(HTML(
codes(were(built(on(Adobe(Dream(Weaver.(Neither(team(member(had(any(prior(experience(
in(their(respective(tasks.((
(
For(the(graphics(in(the(HTML(to(work(on(eBay,(the(team(required(access(to(the(client’s(FTP(
(File(Transfer(Protocols)(details,(for(the(purpose(of(uploading(the(graphics(into(a(web
hosting(server.((
(
The(team(has(uploaded(a(host(of(graphic(images(into(the(client’s(webhosting(server,(and(no(
further(input(is(required(from(the(client(side.((
(
(

(
$
3.$Client$Training$
(
The(eBay(listing(design(is(divided(into(three(main(headings:(
Description,(T&C(and(About(Us.((
$
As(“description”(for(each(listing(is(unique,(the(client(is(required(to(
input(their(desired(description(words(in(the(form(of(HTML(codes(for(
each(new(listing.(In(addition(to(editing,(the(client(is(required(to(
extract(the(codes(and(implement(the(codes(independently.(This(
addition(is(menial(and(stepbystep(instructions(will(be(provided.((
(
A(standard(text(file(with(the(HTML(code(will(be(provided(and(the(
client(is(expected(to(keep(it(for(future(use.((
(
The(training(material(will(be(supplemented(by(graphics(and(
annotations.(Please(see(below(on(‘eBay(Training(Manual’(for(how(it(
looks(like.((
(
(
4.$Execution$
(
The(custom(eBay(store(design(was(updated(to(replace(the(existing(
template(by(eBay.(No(further(input(from(the(client(is(required.(The(
figures(on(the(next(2(pages(below(illustrates(the(before(and(after(of(
this(work:((
(
(

Using the
logo
Emmaus br
Before$&$After$
eBay$Shop$
(
(
(

Using the
logo
Emmaus br
Before$&$After$
eBay$Listing$
(
(
(

Using the
logo
Emmaus br
eBay$Training$
Manuals$
(
(
(
eBay$Selling$Process$
• To(develop(training(manuals(that(
provides(sufficient(information(on(the(
eBay(selling(flow.((
• The(document(will(be(made(
comprehensive(and(will(be(targeted(
towards(companions(with(little(or(
without(any(prior(knowledge(in(
technology.((
• It(is(hoped(that(the(instructions(in(the(
manual(will(support(the(companion(
with(necessary(information(to(perform(
the(tasks(independently.((
• The(aim(of(this(document(is(to(
instigate(sustainability(into(Emmaus(
Bristol’s(eBay(business.((
(

PostXsale$
eBay$Leaflets$$
The(idea(is(to(supply(leaflets(along(with(the(
products(to(be(delivered.(The(leaflets(will(
have(contents(that(aims(to:((
(
• Convey(Emmaus(Bristol’s(charity(message(to(
spread(awareness((
• Entice((local)(buyers(to(explore(Emmaus(Bristol’s(
retail(store.((
• Entice(buyers(to(subscribe(to(Emmaus(Bristol’s(
eBay(store((
• Entice(buyers(to(engage(with(Emmaus(Bristol’s(
Face(Book(page/main(site((
(

Google$
AdWords$Grant$
Guiding$Emmaus$Bristol$in$its$Google$Ad$Grants$application.$
(
Google(Ad(Grants(is(a(nonprofit(edition(of(AdWords,(Google’s(online(advertising(tool.(((
(
• Grant(of($10,000(per(month(of(AdWords(advertising((
• The(advertising(will(be(used(to(link(searched(key(words(such(as(‘secondhand(goods,(
furniture,(vintage(goods,(etc.’(to(Emmaus(Bristol’s(eBay(shop(directly.(((
Currently(Emmaus(Bristol(holds(a(contract(with(a(
third(party(firm,(Yelp(in(its(application(of(Google(
Ads.(The(ads(generated(are(only(linked(to(
Emmaus(Bristol(main(page,(but(not(to(the(eBay(
store.(And(of(course,(the(service(is(not(free.((
(
With(that(in(mind,(the(solution(is(expected(to,((
(
• Clear$up$some$expenditure((
related(to(Google(Ads(in(the(long(term((If(
Emmaus(Bristol(decides(to(end(contract(
with(Yell)((
(
With(the(ads(linked(directly(to(the(eBay(store,(the(
solution(is(expected(to:((
(
• Drive$significant$traffic((
to(Emmaus(Bristol’s(eBay(shop,(thereby(
increasing(revenue((
(
(

Executive
Overview
Motivation$
The(objective(of(Emmaus(is(to(get(viral(among(Bristol(people,(especially(young(
people,(whilst(conveying(the(personality(or(identity(and(messages(of(Emmaus.(
Richard(expressed(his(desire(to(not(invite(sympathy(for(the(companions(through(
his(online(presence(but(to(simply(portray(Emmaus(as(a(business(offering(great(
products(at(competitive(prices.(Social(media(provides(a(platform(for(low(cost(
marketing(strategies(offering(the(opportunity(to(connect(and(interact(with(your(
customers,(promote(a(brand(and(drive(traffic(to(your(site.(
This(proposal(aims(to(provide(a(direct(marketing(campaign(targeted(at(the(
students(of(the(University(of(Bristol(both(on(campus(and(on(social(media.(It(is(a(
fun(interactive(initiative(that(will(portray(Emmaus(as(a(current(and(trendy(place(
to(shop.(It(requires(a(very(small(start(up(cost(with(no(running(costs(and(as(it(
connects(Emmaus(with(customers(on(social(media(it(will(provide(maximum(
output(with(minimum(input.(
(
(

Design$Objectives$
$
• A(viral(and(direct(marketing(campaign(with(students(through(a(living(room(installation(on(the(student(campus(with(the(photos(being(
uploaded(to(the(Emmaus’(Facebook(page(for(competition(entry.(
• The(portrayal(of(Emmaus(as(providing(a(comforting(community(and(space(for(positive(reflection(through(the(display(of(the(living(room(
with(enlightening(captions.(
(
Statement$of$Problem$
Emmaus(Bristol(are(currently(only(reaching(small(scope(of(people(
interested(in(cheap(furniture(and(clothing.(The(move(to(stokes(croft(
has(logistically(made(their(products(more(accessible(to(students(and(
the(local(stokes(croft(residents,(who(are(notorious(for(supporting(
local(businesses,(however(their(presence(needs(to(be(made(aware(of(
and(to(appeal(to(the(student(market(they(need(to(appear(to(be(
supplying(good(quality,(stylish(products.$
With(the(average(time(spent(on(Facebook(being(20(minutes(daily(this(
new(collaboration(makes(it(a(great(platform(for(advertising(to(the(
student(market(and(the(wider(community,(however(reach(is(limited(
with(only(262(Facebook(likes.(In(addition(Emmaus(have(a(limited(
budget(and(limited(human(resources(and(the(solution(needs(to(be(
sustainable(so(that(the(companions(could(continue(to(be(active(on(
Emmaus’(social(media(feeds.((
( Facebook'event'for'the'Couch'of'Stokes'Croft'Campaign'

Identifying$Target$Specifications$
Costs$$
• The(campaign(is(cheap(to(install(and(run,(only(requiring(current(stock(for(duration(of(the(
campaign(and(the(small(costs(of(transporting(the(furniture,(printing(leaflets(and(cost(of(the(
prize((which(is(no(direct(cost(at(all(as(would(be(donated(goods(from(the(shop).$
$
Short$Term$Impact$
• The(competition(aspect(should(entice(mass(interest(and(increase(traffic(to(the(site,(with(the(
tagging( requirement( creating( a( domino( effect( for( the( number( of( page( views.( Anyone(
viewing(the(site(would(then(be(made(of(aware(of(who(Emmaus(are,(where(to(find(them(and(
what(gods(they(are(selling.(
(
Long$Term$Impact$
• Increasing(the(number(of(Facebook(likes(maintains(engagement(and(would(mean(Emmaus’(
promotional( posts,( through( the( collaboration( with( Look( Charity,( would( then( continue( to(
reach( a( much( larger( and( more( varied( audience( and( time( from( market( to( sale( should(
decrease,(allowing(for(a(quicker(turnover(of(stock(and(an(increase(in(revenue(from(sales.((
(
Brand$Image$
• The(nature(of(the(questions,(used(for(generating(the(captions,(help(depict(the(sofa(as(a(space(
for(positive(selfreflection,(which(is(the(kind(of(community(Emmaus(likes(to(create(for(its(
companions.((
$
“What'would'you'say'to'
your'16'year'old(self?”(
“What'is'your'childhood'
ambition?”(
“What'is'your'happiest'
memory?”(
“Who'do'you'admire'the'
most?”(
“Most'creative'thing'you'
have'ever'done?”(

Identifying$Customer$Needs$
$
Short$Term$
• Provides(customers(with(a(quick(insight(into(the(Emmaus(business(and(story(through(an(
interactive(creative(experience.(Provides(customers(with(a(fun(experience(they(can(share(
with(their(friends(on(social(media.(The(competition(aspect(induces(excitement(with(the(
opportunity(to(obtain(a(prize.(
Long$Term$
• The(new(customer(base(on(social(media(can(be(kept(up(to(date(with(current(products(in(store(
and(events(the(shop(is(running(through(posts(on(Emmaus’(Facebook(page.(
(
$
Generating$Design$Concepts$
• Market(research(collected(on(competitors(such(as(Happytat,(Sofa(Project,(British(
Heart(Foundation.((
• Review(of(Emmaus’(new(guidelines(for(constructing(any(promotional(material.(
Primary,(secondary(and(tertiary(meetings(with(Richard(to(understand(his(aims(
and(objectives.(Spending(time(with(a(companion(to(get(to(the(heart(of(Emmaus.(
• Inspiration(was(taken(from(the(Facebook(page(‘Humans(of(New(York’(and(the(
KPMG(photography(competition(the(generating(the(design(concept.(
(

Solution
Development
Evaluating$the$Existing$Strategy$
$
When(embarking(on(a(marketing(plan(we(carefully(evaluated(Emmaus’(past(campaigns,(hoping(
to(provide(a(plan(that(was(consistent(with(previous(campaigns(and(true(to(the(brand’s(
personality.(Previous(campaigns(that(Emmaus’(had(implemented(included(The'Rucksack'
Project;(and(Christmas'(under)'Crackers'(Pants!).(These(projects,(although(very(engaging,(had(
received(relatively(small(attention(on(its(social(media(platforms.(Raising(the(impact(was(
something(we(would(carefully(consider.(
(
In(terms(of(partners(and(sponsors,(Emmaus(has(teamed(up(with(various(organisations(such(as(
Tesco(and(Fairshare(that(seemed(rather(successful.(
(
In(terms(of(putting(across(Emmaus’(message,(there(was(a(wealth(of(information(concerning(
companions’(stories.(There(are(stories(on(both(the(website(and(YouTube,(but(from(our(research(
the(stories(on(YouTube(had(received(less(than(200(views.(How(could(we(make(these(figures(
better?(
(
Customer(feedback(was(also(another(area(we(considered((eBay(and(Yelp).(Feedback(was(
largely(positive,(reflecting(Emmaus’(good(value(for(money(and(friendly(staff.(The(ethical(value(
of(shopping(with(Emmaus(was(widely(talked(about.(
(
In(terms(of(price(and(product,(our(strategy(was(not(encompassing(as(these(were(rather(fixed(by(
Emmaus’(location(and(senior(management.(We(instead(decided(to(focus(on(advertising;(sales(
promotion;(public(relations(and(direct(marketing.((

Developing$a$Direct$Marketing$Campaign$
Our(first(promotional(strategy(involved(creating(a(contest(in(which(individuals(would(be(
encouraged(to(enter(a(photo(competition(in(order(to(win(vouchers(for(Emmaus’(store.(
This(contest(did(not(require(a(purchase(and(the(idea(was(to(promote(the(brand(and(put(
the(logo(in(front(of(the(public(rather(than(making(money(through(a(hardselling(
campaign.((
(
Our(challenge(was(figuring(out(how(to(integrate(the(idea(and(message(of(Emmaus(into(a(
contest(and(how(this(could(actually(increase(publicity(within(the(target(audience(on(
social(media.((
Social(media(websites(such(as(Facebook(and(Google+(offer(companies(a(way(to(promote(
products(and(services(in(a(more(relaxed(environment.(This(is(direct(marketing(at(its(
best.(Social(networks(connect(with(a(world(of(potential(customers(that(can(view(your(
company(from(a(different(perspective.(Rather(than(seeing(your(company(as("trying(to(
sell"(something,(the(social(network(can(see(a(company(that(is(in(touch(with(people(on(a(
more(personal(level.(This(can(help(lessen(the(divide(between(the(company(and(the(
buyer,(which(in(turn(presents(a(more(appealing(and(familiar(image(of(the(company.((
We(decided(that(Twitter(would(be(an(ineffective(tool(for(promoting(the(company(and(
increasing(sales(within(the(limited(time(frame.(Facebook(was(the(most(effective(tool(due(
to(its(broader(ability(to(establish(relationships(with(customers,(show(photos(of(products(
and(link(to(new(items(on(eBay.(So,(now(the(question(was(how(to(generate(more(‘likes’(
and(convert(this(to(eBay(sales.((
(
A3'Posters'for'marketing'the'
campaign'in'university'
Featuring'the'campaign'on'Epigram,'
Bristol'University’s'student'newspaper'

Using the
logo
Emmaus brand toolkit, version 1
Implementation
Report
(
(
University(of(Bristol,((Woodland(Road(
Location$Issue$
Identification(of(an(ideal(spot(for(the(marketing(
campaign(was(not(a(problem(prior(to(the(
beginning(of(the(campaign,(after(we(have(
obtained(consent(from(the(university(security(
to(launch(it(anywhere(within(the(university(
campus(and(the(risk(assessment(report(was(
completed.(However,(problem(only(arises(when(
we(realized(that(the(presence(of(some(other(
campaigns(or(activities,(for(example,(the(red(
tent(that(sells(pastries(to(students(which(attract(
queues(shifted(its(orientation(due(to(roadwork(
in(the(Tyndall(Avenue,(making(us(unable(to(
place(the(couch(according(to(the(original(plan.(
Christian(fellowship(that(was(having(another(
activity(there(further(shrank(the(available(
spaces(for(us(to(set(up(the(living(room(setting.(It(
took(some(strenuous(effort(negotiating(with(the(
staffs(from(the(Christian(fellowship,(with(a(
reminder(for(them(to(acquire(the(permission(
from(the(university(security;(we(managed(to(
get(sufficient(space(for(the(campaign.((
(
(
(
Living(room(setting(of(the(
campaign(

Using the
logo
Emmaus br
(
(
Commencement$of$the$campaign$
$
We(started(off(with(a(couch,(a(tea(table,(a(standing(lamp(and(a(table(lamp.(
Those(were(the(items(that(companion(of(Emmaus,(Steve(sent(us.(We(also(
had(a(couple(of(banners(about(Emmaus(Bristol,(which(explains(the(
operation(of(Emmaus(Bristol(as(a(local(charity,(as(well(as(a(prime(secondary(
furniture(seller.((
There(was(an(implied(job(distribution,(or(perhaps,(job(specialisation(during(
the(marketing(campaign,(following(the(personalities(and(skills(possessed(by(
each(of(us.(Zhen(Ming,(Izzy(and(Charlotte(focused(on(distributing(flyers(to(
students(passing(by,(trying(to(convince(them(to(participate(in(the(marketing(
campaign,(Rui(focused(on(taking(photos(while(Leo(concentrated(on(
recording(the(particulars(of(those(who(had(taken(part(in(the(campaign(and(
explaining(the(procedure(of(entrance(to(the(competition.(Participants(were(
asked(to(draw(a(question(from(a(jug(and(answered(it(creatively(on(the(
whiteboard.(After(that,(they(will(be(given(explanation(regarding(the(event,(
the(charity(and(the(competition(entry.(We(will(then(request(for(their(
Facebook(name(for(us(to(message(them(the(link(of(their(photos.(This(is(to(
ease.(This(serves(as(a(reminder(for(those(who(have(forgotten(about(tagging(
themselves(into(the(photo,(and(it(ensures(maximum(reach(of(the(Emmaus(
Bristol(Facebook(page.((
(
(

“Where(do(you(see(yourself(in(5(
years’(time?”(
“Living(in(the(countryside(with(
lots(of(animals”(
“What(will(you(say(to(your(16(year(
old(self?”((“IGNORE(IDIOTS”(
“Where(do(you(see(yourself(in(5(years’(time?”(“IN(SPACE”
“If(your(life(flashes(before(your(
eyes(right(now,(what(would(you(
see?”(
“Flying(to(all(the(places(that(I(have(
been(to,(e.g.(Bristol”(
“Current(favourite(song?”(
“LEMON(TREE”(
“What(would(you(do(to(take(yourself(
out(of(comfort(zone?”(
“Join(a(community(in(foreign(country.”(
Entries'for'the'photography'competition'

Problems$during$the$campaign$
$
During(the(campaign,(we(encountered(different(problems(but(most(were(considerably(
minor.(As(we(have(predicted,(some(students(had(shown(reluctance(or(perhaps(resistance(to(
street(booth,(which(they(perceived(as(“disturbing”.(We(did(convince(some(of(those(to(take(
part(in(the(campaign(by(explaining(the(motive(of(the(campaign(and(the(nature(of(Emmaus(
as(a(local(charity.(With(the(job(specialization(as(mentioned(above,(we(did(not(have(serious(
manpower(issue(despite(peak(hour(when(students(headed(out(for(lunch.(There(are(a(few(
participants(who(refused(to(provide(us(with(their(Facebook(name,(bringing(awareness(to(us(
that(request(for(Facebook(name(need(to(be(done(cautiously(to(prevent(people(feeling(their(
privacy(infringed.(
(
Storage(was(the(biggest(issue(of(the(campaign.(The(team(wanted(to(store(furniture(in(The(
Hawthorns,(which(is(somewhere(near(the(place(we(had(our(campaign.(It(could(have(eased(
the(campaign(for(the(second(day,(as(well(as(to(prevent(damage(to(the(furniture.(However,(
we(found(that(the(sofa(was(too(huge(to(fit(the(door.(We(were(able(to(store(everything(in(but(
the(couch.(The(team(was(out(of(choice(but(to(move(the(sofa(all(along(Woodland(Road(and(
stored(it(in(another(university(building,(which(was(indeed(an(arduous(job(to(be(done.(
(

$
The(campaign(for(the(first(day(lasted(for(3(hours(and(the(team(
managed(to(surpass(our(original(target(by(having(60(participants(in(
total(for(the(first(day.(The(campaign(second(day(went(way(smoother(
with(the(first(day(experience.(Everything(went(as(expected(and(we(
managed(to(get(another(58(participants(for(the(photography(
competition.((
(
We(uploaded(all(the(photos(to(Emmaus(Bristol(page(the(night(after(
the(event.(We(messaged(the(participants(who(had(provided(us(with(
their(Facebook(name(with(the(link(of(their(photos(and(made(sure(
that(they(liked(Emmaus(Bristol’s(Facebook(page(as(a(condition(of(
entering(into(the(photography(competition.((
(
A(video(announcing(the(winners(of(the(campaign(was(made(in(
cooperation(with(Richard.(The(winners(are(shortlisted(by(the(team(
and(selected(by(Richard.(He(is(asked(to(provide(an(explanation(to(his(
selections(in(the(video.(The(video(was(compiled(using(Final(Cut(Pro(X(
and(will(be(uploaded(to(Facebook(to(complete(the(campaign.((
(
Outcome
A(video(of(Richard(announcing(the(winners(of(the(campaign.(

Facebook(insight(
The(insight(of(Emmaus(Bristol(had(shown(an(unexceptionally(well(reach(after(the(marketing(campaign.(Over(two(week(time,(from(the(commencement(of(
the(marketing(campaign(right(until(the(day(the(report(is(written,(Emmaus(Bristol(had:((
(
• Gained(a(total(of(75$likes,(reflecting(a(29%(increase(in(likes(within(2(weeks((
• The(amount(of(likes(garnered(during(the(campaign(is(10$times,(or(1,040%(increase(in(the(amount(garnered(the(week(before(the(campaign.((
(
(
• Gained(10,158$reaches(from(its(Facebook(posts(for(the(week,(representing(a(25$times,(or(2,478%(increase(in(the(amount(gained(before(
the(campaign.((
(

Further
Recommendation
$
In(order(for(our(plan(to(be(sustainable(we(needed(to(devise(a(strategy,(with(the(assistance(of(Emmaus,(which(would(be(
feasible(to(implement(over(the(next(1218(months.(The(key(to(this(strategy(was(simplicity.(With(companions(staying(with(
Emmaus(over(only(a(short(amount(of(time(and(perhaps(not(having(a(background(in(social(media(marketing,(any(strategy(
needed(to(be(feasible(and(easy.(The(key(aspects(of(our(strategy(over(the(next(12(months(would(be:(
$
Focus(on(Facebook(for(selling,(offering(news(and(raising(awareness(of(campaigns.(This(would(include(regular(posting,(once(or(
twice(a(week(but(no(more.(Emmaus(should(focus(on(advertising(products(and(updating(customers,(a(page(that(would(be(too(
‘loud’((updated(too(frequently)(would(deter(customers(and(be(ineffective(considering(the(nature(of(the(company.((
(
The(team(has(also(offered(assistance(regarding(the(conducting(the(existing(marketing(campaign(possibly(to(the(city(centre.(
Information(and(relevant(details(of(procedure,(i.e.(what(needed(to(be(done(was(provided.(We(hope(that(with(the(continuation(
of(effort(in(marketing(Emmaus(with(the(successful(Couch(of(Croft(Campaign,(Emmaus(Bristol(will(be(able(to(further(increase(
its(brand(awareness,(not(just(within(students,(but(also(the(local(community.(We(are(also(assessing(the(possibility(of(extending(
this(practice(with(the(other(Emmaus(communities(in(the(UK.((
(
Future(location(for(the(Couch(Campaign(

Conclusion
The(objective(set(out(in(the(TCS(Tech(Challenge(brief(was(to(help(Emmaus(Bristol(increase(revenue(from(its(online(sales(through(the(
application(of(technology.(This(report(demonstrates(the(progress,(accomplishments(and(outcome(from(the(effort(of(the(team.((
(
Starting(with(online(platforms,(efforts(to(revolutionize(Emmaus(Bristol’s(eBay(channel(was(reflected(with(the(incorporation(of(HTML(based(
custommade(themes.(This(solution(provides(its(eBay(shop(a(brand(identity.(This(is(extended(to(the(Facebook(platform,(whereby(a(new(profile(and(
cover(photo(were(designed(to(be(consistent(with(Emmaus’s(theme(and(to(portray(a(professional(look(to(its(audience.((
(
The(integration(of(the(donation(and(eBay(Auction(apps(in(its(Facebook(page(is(an(addition(to(improve(its(social(media(leverage(and(
effectiveness.(The(application(of(Charity(Direct(Seller(for(Emmaus(Bristol’s(eBay(channel(is(yet(another(promising(solution(which(potentially(saves(the(
charity(up(to($3,000(a(year.(The(savings(alone(represent(25%(of(its(annual(eBay(sales(revenue.(In(addition,(a(leaflet(was(designed(specifically(for(eBay(
with(the(aim(to(convey(Emmaus(Bristol’s(charitable(message(and(to(instigate(a(marketing(element(into(each(sale.(In(response(to(a(business(risk(and(
the(need(to(instigate(sustainability,(a(training(manual(on(Emmaus(Bristol’s(eBay(selling(process(was(made.((
(
Moving(on(to(the(next(aspect(of(the(solution;(marketing.(The(motivation(was(to(improve(Emmaus(Bristol’s(brand(awareness(and(to(tap(into(a(
new(market(segment,(students.(This(is(aligned(with(its(strategic(move(to(Stoke(Croft,(which(is(within(close(proximity(to(the(university(precinct.((
(
The(Couch(of(Stoke(Croft(campaign(has(amassed(interests(from(the(student(community.(The(outcome(was(promising;(75(new(likes(in(two(
weeks(and(over(10,000(reaches(were(all(clear(indicators(that(the(campaign(was(a(success.(The(campaign(itself(is(costeffective(and(simple(to(
implement.(Incorporating(the(Couch(of(Stoke(Croft(concept(into(Emmaus(Bristol’s(business(marketing(strategy(is(highly(recommended.(With(
continued(effort,(Emmaus(Bristol(is(expected(to(expand(its(brand(awareness(within(its(local(community.((
(
In(the(long(term,(it(is(recommended(that(the(strategies(and(practices(outlined(in(this(report(be(extended(to(other(Emmaus(communities(across(
the(UK.(The(impact(of(such(move(will(be(farreaching(and(invaluable(to(the(Emmaus(organisation,(in(its(vision(to(support'formerly'homeless'people,'
providing'a'home'and'work.$

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