1.
It means slowed
It means talking less
It means you are aging
It means casual
It means perseverance
It means thinking more
It means you are experienced
It means simple yet significant

2.
LET’S LOOK UP
SOME OF OUR
COMPETITORS

3.
Sai Gon Chill shows recognizable effort & investment
in creating a “refresh”, “renew”, and “Gen Z” image
Tiger is more about: “Bản lĩnh”, “Bứt phá”,
“Truyền động lực”

4.
If Beer Hanoi was a runner, what would it be like?
These runners are considered “old” but very
persevering.
They think and hear themselves.
They look normal but no one ever
underestimated their effort.
They are often the most experienced runners
A marathon runner.
"First there came the action of running, and
accompanying it there was this entity known as
me. I run; therefore I am."
"Being active every day makes it easier to hear that inner
voice. “ – Haruki Murakami

5.
Several types of people that we see
on the table
• Type 1: The “Quản ca” – He/She is
the most energetic, extrovert
person who speaks the most and
started the chant: “1-2-3 Dzô”
• Type 2: The one who keeps
refusing to drink
• Type 3: The one easy to get drunk
• Type 4: The quiet yet significant
one and always seem to be
thinking about something serious
IF BEER HANOI WAS A MAN ON THE DRINKING TABLE, WHOM WOULD THAT BE?
Aha! Here is the guy who
usually order Beer Hanoi

6.
Someone who is quiet, yet remains significant
Someone who always likes the BIG question
Someone who is kind & wise
Someone who continuing in a course of action
despite difficulty