Discover the future of mobile app development and learn all the opportunities available for you.

1. The Future is Mobile
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2. Speakers
Ash Donaldson
User Experience,
Consulting to CBA
Nic Wright
Mobile Strategy,
Former Lawyer
Vijay Santhanam
Mobile Development,
Optus Recharge Now
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3. App Economies – Move to Mobile Devices
Unit Shipments
(millions)
1,516
722
2012
Desktop PC
2017
Portable PC
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Tablet
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Smartphone

4. Ownership of smartphone devices
App Economies – Anglo Markets Readily Accessible
61%
62%
UK
Italy
65%
66%
67%
Australia
China
South
Korea
53%
36%
37%
Brazil
Russia
10%
India
US
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5. Future is Mobile – 3x Growth
• Growth in downloads
– Gartner predicts there will be 310b app downloads in 2016
– Most downloads will be Free – 288b
– But paid downloads to grow 3x – 8.1b in 2013; 21.6b in 2016
Value ($ billions)
21.6
8.1
2013
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2016
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6. Future is Mobile – 3x Growth
• Growth in revenues
Value ($ billions)
–
–
–
–
–
Apple has paid out over $5b in last 12 months, same amount as in 1st 4 years
Gartner predicts app store revenues of $24.5b in 2013 (includes advertising)
Gartner predicts estimated value of $74b in revenue from app stores in 2016
Paid-for downloads will contribute 45.2% of this revenue by 2016
In-app-purchase will account for 41% of this revenue by 2016
74
Other
14%
24.5
2013
In apppurchases
41%
2016
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Paid apps
45%

7. Lean Methodologies
• Eric Ries –Harvard Professor of
Entrepreneurship
• Minimum viable product
• Validate hypothesis
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8. Lean – Iterative Product Development
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9. Case Studies
Snapchat: Just turned 2 years
old, raised $60million at a $860million
post raise valuation – started as an idea
pitched in a Stanford design class for
impermanent photos
Poke: Facebook hacked it together in
12 days – It failed to stop Snapchat, but
demonstrates how quick product cycles
can be on mobile devices
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10. Australian Start-Up Scene
Sydney Incubators & Co-Working Spaces
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11. Successful Australian Start-Ups
Half Brick Studies: Based in Brisbane - 1 of 4 top free publishers on
Google Play - Fruit Ninja, Jet Pack Joyride – Their mobile games have
been downloaded over 500 million times
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12. Successful Australian Start-Ups
Mature technology companies may Exit this year
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13. Google Credit
Google offering $2000 in Google Cloud Platform credit
to launch your idea
http://cloud.google.com/starterpack
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Promo Code: gfe-in
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14. Future is Mobile
Gartner predicts that by 2016, use of
mobile apps will surpass that of internet
domain names
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15. Thank you! Questions?
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info@appinstruct.com
twitter.com/appinstruct
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