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@NICKWECREATE




THE
COLLABORATIVE
ECONOMY
NICK JANKEL, WECREATE
JAN 2012
BUILDING THE CAPACITY FOR LEADERS & ORGS TO
INNOVATE COLLABORATIVELY
THROUGH CAPACITY BUILDING, COACHING & DESIGN
ECONOMY
THE PRODUCTION, DEVELOPMENT & MANAGEMENT OF WEALTH &
RESOURCES
HIERARCHIES /
TRIBES / CLASS                  MARKETS
                 BUREAUCRACIES
TRIBAL
RESOURCES & WEALTH GIVEN TO THE STRONG
HIERARCHICAL
RESOURCES & WEALTH TAKEN BY THE POWERFUL
MARKET
RESOURCES & WEALTH FLOW TOWARDS THE INGENIOUS &
INDUSTRIOUS


(& BANKS / VENTURE CAPITALISTS)
HIERARCHIES /            NETWORKS /
TRIBES / CLASS                  MARKETS
                 BUREAUCRACIES            COLLABORATION
WHY COLLABORATIVE?
IN
THE LAST
24
HOURS
1
BILLION
CONTENT PIECES ADDED TO FACEBOOK
70,000
HOURS
YOUTUBE VIDEOS UPLOADED
3
BILLION
YOUTUBE VIDEOS VIEWED
3
VIDEOS
PER GLOBAL INTERNET USER PER DAY
30
MILLION
IPHONE APPS DOWNLOADED
AND
FACEBOOK APPS DOWNLOADED
500
MILLION
SKYPE CALLS
100,000
NEW LINKEDIN MEMBERS
100,000
NEW INTERNET USERS
300
BILLION
EMAILS SENT
16
BILLION
SMS MESSAGES SENT
“SO
WHAT?”
REVOLUTION 2.0
WITH GREATER LONG-TERM &
FAR-REACHING IMPACTS THAN
THE POLITICAL REVOLUTIONS
  THAT SHOOK THE WORLD
“A revolution doesn't happen
when society adopts new tools.
It happens when society adopts
new behaviours.”
CLAY SHIRKY
DRIVEN
BY THE WEB


(AND TECHNOLOGIES LIKE DEMOCRACY)
INSPIRED
BY PARTICIPATION
LIBERATING
INTRINSIC HUMAN NATURE TO CREATE, SHARE, CONNECT
5 MILLENNIA
100 WATTS / DAY+ A FEW TOOLS
10,000 WATTS / DAY + 1010 TOOLS
"Predicting the future of the Internet is
easy: anything it hasn’t yet dramatically
transformed, it will. People, companies,
investors and even countries can’t stop
this transformation. The only choice you
have is whether you join the side of
innovation and progress or you don’t.”

CHRIS DIXON
HIERARCHIES ARE BEING
                       DISSOLVED IN A
                  GLOBALISED PARTICIPATORY
                    NETWORKED SOCIETY



www.wecreate.cc                              32
VERTICALS
BREAKING DOWN
SILOS
BLURRING LEADING TO MULTI-STAKEHOLDER PROJECTS
PRIVATE SECTOR




                                 ADAPTABILITY
                                    SPEED
                                  INGENUITY
                                                               3RD SECTOR
PUBLIC SECTOR


                                                (COM)PASSION
                  SCALE
                                                INDEPENDENCE
                 JUSTICE
                                                 CITIZENSHIP
                  VISION
PRIVATE SECTOR
                                    SHORT-TERM
                                      GREED
                                  IRRESPONSIBILITY
                                   ADAPTABILITY
                                      SPEED
                                     INGENUITY
                                                                     3RD SECTOR
PUBLIC SECTOR


                                                      (COM)PASSION
                   SCALE
                                                      INDEPENDENCE
                  JUSTICE
                                                       CITIZENSHIP
                   VISION
                 OPPRESSION                             RIGHTEOUS
                   INERTIA                             INEFFECTUAL
                WASTEFULNESS                         VESTED INTERESTS
PRIVATE SECTOR
                                    SHORT-TERM
                                      GREED
                                  IRRESPONSIBILITY
                                   ADAPTABILITY
                                      SPEED
                                     INGENUITY
                                                                     3RD SECTOR
PUBLIC SECTOR


                                                      (COM)PASSION
                   SCALE
                                                      INDEPENDENCE
                  JUSTICE
                                                       CITIZENSHIP
                   VISION
                 OPPRESSION                             RIGHTEOUS
                   INERTIA                             INEFFECTUAL
                WASTEFULNESS                         VESTED INTERESTS
PROFIT MOTIVE
                          GREED
                    IRRESPONSIBILITY



                        ADAPTABILITY
                           SPEED
                         INGENUITY

                    NETWORKED
                     SOCIETY
               SCALE          (COM)PASSION
               JUSTICE        INDEPENDENCE
               VISION          CITIZENSHIP
                                                RIGHTEOUS
 OPPRESSION                                    INEFFECTUAL
   INERTIA                                   VESTED INTERESTS
WASTEFULNESS
WE NEED ALL PARTS OF
                 SOCIETY TO COME TOGETHER
                TO SOLVE OUR MOST PRESSING
www.wecreate.cc         CHALLENGES           40
POWER
LIES INCREASINGLY AT THE EDGES
PEER
POWER DISPLACES HIERARCHICAL POWER TO BECOME THE
MOST IMPORTANT FORCE IN SOCIETY
PEOPLE POWER IS DRIVING
EVERYTHING FROM THE RISE
    OF OBESITY TO THE
  UPRISINGS OF THE ARAB
         SPRING
DEBT
MOUNTAINS GROW
CRUNCH
CREDIT CRUNCH LIMITS CAPACITY TO GROW BUT NOT
APPETITE
SCARCITY
NOT ENOUGH TIME, MONEY OR INTELLIGENCE TO WORK
ALONE
ONE
PERSON, ENTERPRISE OR STATE CANNOT ACHIEVE AIMS
ALONE
“If you want to go fast,
go alone. If you want to go far,
go with a group.” 

AFRICAN PROVERB
IF YOU HAVE
AMBITION YOU
   NEED TO
COLLABORATE
AGE OF
CO-CREATION
LAW
OF REQUISITE VARIETY
FIT THE CONTEXT
OR FAIL
GM - INVENTOR OF LINE
 MANAGEMENT & KPI’S -
   WENT BUST IN THE
        NETWORK




www.wecreate.cc          53
PRINCIPLES
OF HOW WE DO BUSINESS MUST CHANGE
TRIBE (CLASS)            HIERARCHY                 MARKET                    NETWORK




CENTRAL    STRENGTH THROUGH                                REWARDS THROUGH          FLOURISHING THROUGH
                                 POWER THROUGH FEAR
  IDEA         SOLIDARITY                                    COMPETITION                CO-CREATION




                                                                                     COMMON PURPOSE &
MOTIVES     LOYALTY AND KIN    FEAR AND VESTED INTEREST   GREED & SELF-INTEREST
                                                                                     COLLECTIVE GROWTH




 VALUE                            CONQUER NATIONS &       ECONOMIES OF SCALE &    ENABLING ECOSYSTEMS & CO-
           COLLECTIVE EFFORT
CREATION                              MARKETS                PROPRIETARY IP              CREATIONS




TYPES OF                                                    ENTREPRENEUR /
                 HERO                 AUTOCRAT                                         COLLABORATOR
 LEADER                                                      TECHNOCRAT
NETS
WORK
REDUCE
TRANSACTION COSTS, OPPORTUNITY COSTS
INCREASE
FLOW OF IDEAS & INTENTIONS
OPEN UP
UP TO RESOURCES & SOURCES OF VALUE OUTSIDE OF THE
ORGANISATION
COLLABORATION TAKES A
SIGNIFICANT INVESTMENT OF
         ENERGY

 AND A DIFFERENT WAY OF
        WORKING
BUSINESS
AS UNUSUAL
KNOW
HOW
KNOW
WHAT, WHEN, WHO & WHY
IQ
MBAS & PHDS NOT AS IMPORTANT
CIQ
THE MOST IMPORTANT SKILL OF THE 21ST CENTURY
BACTERIA BETTER ABLE
TO COLLABORATE THAN
     MOST OF US!
TRAINED
TO COMPETE
BORN
TO COLLABORATE
TRUST
YOURSELF & OTHERS
SEEK
WIN WINS
SEEK
WIN WIN WINS
ALWAYS
EXIST IF WILLING TO ABANDON ASSUMPTIONS
RISKY?
BUSINESS
HOLDING ONTO THE
OLD IDEAS IS FAR MORE
  DANGEROUS THAN
 RISKING NEW ONES
COLLABORATIVE
RESOURCES & WEALTH FLOW TO THOSE WITH COMMON PURPOSE,
OPENNESS & WILLINGNESS TO SHARE
"In the long history of
humankind (and animal kind,
too) those who learned to
collaborate and improvise most
effectively have prevailed.”

CHARLES DARWIN
USE CODE “P2S”      The pioneering
FOR 20% DISCOUNT    creative leadership
 BY END OF FRIDAY     & collaboration
                         coaching
                       programme
CONNECT
NICK@WECREATE.CC


WECREATE.CC (THIS WILL BE UP IN FEW DAYS)
nickjankel.com

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