Se ha denunciado esta presentación.
Se está descargando tu SlideShare. ×

Storytelling for Leaders (China Edition)

Anuncio
Anuncio
Anuncio
Anuncio
Anuncio
Anuncio
Anuncio
Anuncio
Anuncio
Anuncio
Anuncio
Anuncio

Eche un vistazo a continuación

1 de 111 Anuncio
Anuncio

Más Contenido Relacionado

Presentaciones para usted (20)

Anuncio

Similares a Storytelling for Leaders (China Edition) (20)

Más de Switch On | Thrive Your Future (20)

Anuncio

Más reciente (20)

Storytelling for Leaders (China Edition)

  1. 1. STORYTELLING FOR LEADERS www.wecreateworldwide.com @nickjankel Creating & Sustaining People-Powered Change
  2. 2. BASED ON BREAKTHROUGH BIODYNAMICS: ! Sustainable innovation (education, healthcare etc) Conscious, creative & collaborative leadership development Social enterprise acceleration www.wecreateworldwide.com Based on Breakthrough Biodynamics: ! Empowerment, happiness & wellbeing programs ! Branded media & experiences on the themes of happiness, wisdom, wellbeing and world-change www.www.ripeandready.com
  3. 3. BREAKTHROUGH BIODYNAMICS™ Curriculum Values, Goal Achievement & Purpose Mindfulness, Resilience & Performance Emotional Intelligence & Empathy ! ! Conscious teams & leaders Creative teams & leaders Collaborative teams & leaders Insights & Innovation Breakthrough Concepts & Brands Coaching for Creativity & Change ! ! Sustainability, Social Impact & Systems Storytelling, Engagement, Influence & Network Activation Collaboration & Conflict Meditation ! ! FOUNDATION: CREATING & SUSTAINING BREAKTHROUGHS IN SELF & SYSTEMS
  4. 4. wecreateworldwide.combreakthrough for a brilliant world© 2013-15 WECREATE WORLDWIDE LTD Leadership the goals of today Understand why storytelling is a vital skill for all leaders; the basics of what it is; and how it helps us to influence & persuade Engage in basics of how to tell stories Practice telling change stories (project, products, programmes etc,) & understanding how to optimise them
  5. 5. ENGAGEname, area, story that is energising you
  6. 6. © WECREATE WORLDWIDE LTD 2013 www.wecreateworldwide.com @nickjankel WHY STORYTELLING PART 1
  7. 7. NO! (OR NOT EXACTLY) FAR MORE COMMON THAN YES
  8. 8. FRUSTRATION! HOW LONG WILL WE SUSTAIN ACTION IN THE FACE OF REJECTION / APATHY / RESISTANCE? HOW MUCH POTENTIAL & MOMENTUM IS LOST DUE TO LACK OF INFLUENCE, POWER & BELIEF?
  9. 9. LEADERSHIP OWNING THE FAILURES & LEARNING SO CAN CONTINUOUSLY IMPROVE
  10. 10. CHANGETHE WORLD? ! CHANGE THE PEOPLE! ! BUT PEOPLE TEND NOT TO CHANGE THEIR VIEWS & TEND TOWARDS THE STATUS QUO
  11. 11. EVERYONE CAN TELL COMPELLING STORIES ! BUT NOT NESSARILY STORIES THAT CHANGE PEOPLE WITHIN THE CONSTRAINTS…
  12. 12. ATTENTION wiring COMPETING NARRATIVES GROUP THINK THE BIGGER THE IDEA, THE MORE THE RESISTANCE networks
  13. 13. NETWORKSPOWER MOVING TO EDGES ! WE ALL WORK IN COMPLEX WEBS & ECOYSTEMS ! NO ONE CAN MANDATE CHANGE networks
  14. 14. EXPENSIVE ! 700-900% INCREASE IN 20 YEARS ATTENTION Sources: Harvard University ATTENTION
  15. 15. 3 MINS! BOMBARDED BY NOISE ! MUST MAKE SURE SIGNAL HEARD ABOVE NOISE
  16. 16. RISK AVERSEFEAR OF CHANGE LOSS OF… ! LIVELIHOOD
 REPUTATION
 POSITION VALUES wiring
  17. 17. ! SYSTEM favors predictability over risk tendency to avoid opportunities ! Sources: Antonio D’Amasio, Baba Shiv, Andrew Newberg, Jonathan Haidt RISK-AVERSE
  18. 18. wecreateworldwide.combreakthrough for a brilliant world© 2013-15 WECREATE WORLDWIDE LTD Leadership the 3 facets of human nature Behaviours / habits ! Beliefs / thinking ! Being / emotions ! Fear drives tunnel vision & tunnel memory Not open to new ideas
  19. 19. tend to have less neural plasticity as we age mindfulness & meaning can proetc us RIGID Source: U of Illinois; Scientific American
  20. 20. ENTRENCHEDNARRATIVES ! SERVE THOSE IN POWER IN THE SYSTEM ! NEW NARRATIVES MUST COMPETE COMPETING NARRATIVES
  21. 21. CONFORMITYIDEAS TEND TOWARDS CONFORMITY OVER TIME ! DESIRE TO FIT IN + CONFIRMATION ! IDEAS CASCADE TOWARDS EXTREMES group think
  22. 22. organisations designed for efficiency not creativity GROUP THINK Source: Harvard Business Review; Intro to Social Psychology
  23. 23. facts & rational argument can actually reinforce existing beliefs “BACKFIRE” EFFECT Source: U of Michigan
  24. 24. CHANGE MUST BE LED ! PEOPLE MUST BE INFLENCED, ACTIVATED & AMPLIFIED
  25. 25. ENGAGEwhen have you influenced behaviour powerfully? ! what was your inner state (HHH)
  26. 26. wecreateworldwide.combreakthrough for a brilliant world© 2013-15 WECREATE WORLDWIDE LTD Leadership some of the tools of influence ! ! Emotional techniques social techniques rational techniques ! Logic Coercion / threat Assertion Commitment Alliance building Modelling Appealing to values Consulting / Supporting Persuading Reciprocity Courting favour Social proof Peer pressure Charisma Scarcity Consistency Consensus Asking for help Taking initiative Alignment / connection Encouragement Avoiding Rapport / like ability Incentives
  27. 27. “The problem of how to make… wisdom understandable, transmissible, persuasive, enforceable - in a word, of how to make it stick - was faced and a solution found. ! Storytelling was the solution - storytelling is something brains do, naturally and implicitly. . . it should be no surprise that it pervades the entire fabric of human societies and cultures.” Antonio Damasio
  28. 28. WIREDFOR STORY EVOLUTIONARY ADVANTAGE - STIMULUS TO APPROPRIATE RESPONSE IN MILLISECONDS STORY PACKAGES UP REASON & EMOTION TO MAKE CHANGE
  29. 29. MEANING WE ARE MEANING CREATING & LOVING ANIMALS CREATES REALITY
  30. 30. PROJECT MEANING ONTO THE WORLD ! WE SEE IT AS WE WANT TO SEE IT, NOT HOW IT IS
  31. 31. $1.49 $197.50 SOURCE: SIGNIFICANT OBJECTS 13000% ROI ADD A STORY TO AN ITEM & IT INCREASES IT VALUE
  32. 32. CHAMBERMAIDS TOLD THEY DO ENOUGH EXERCISE IN THEIR JOB TO LOSE WEIGHT… LOSE WEIGHT
  33. 33. PEOPLE WITH MORE OPTIMISTIC STORIES TEND TO HAVE HAD DEEPER ATTACHMENT TO THEIR PARENTS
  34. 34. REVENUES INCREASED BY 400 PERCENT WHEN FUNDRAISING CALL-CENTER STAFF HEARD SHORT STORIES FROM END-BENEFICIARIES ABOUT HOW THE MONEY HAD MADE A DIFFERENCE TO THEM
  35. 35. “Human minds yield helplessly to the suction of story. No matter how hard we concentrate, no matter how deep we dig in our heels, we just can’t resist the gravity of alternate worlds.” Jonathan Gottschall, The Storytelling Animal
  36. 36. ABHORVACUUM IN MEANING
  37. 37. AUDIENCE DO NOT HAVE TIME OR INCLINATION TO JOIN THE DOTS FOR US IN THE ABSENCE OF OUR NARRATIVE THEY WILL MAKE ONE UP - AND IT IS UNLIKELY TO WORK FOR US
  38. 38. ENGAGE what stories does this organisation tell that may be limiting its potential?
  39. 39. “Those who do not have power over their story — the power to retell it, rethink it, deconstruct it, joke about it, and change it as times change - truly are powerless, because they cannot think new thoughts.” Salman Rushdie
  40. 40. FINISHTHESE SENTENCES (in your head)...
  41. 41. LUCKis self-fulfilling prophesy ! can we taught by changing stories
  42. 42. ENGAGE what story do you tell yourself in your head that is limiting you as a leader? how does it manifest in your heart (emotions) and hands (actions) ? what new story do you want to have instead?
  43. 43. wecreateworldwide.combreakthrough for a brilliant world© 2013-15 WECREATE WORLDWIDE LTD Leadership transforming the story It is hard to access what we are not aware of ! Awareness is the first step in leadership excellence.
  44. 44. 110 DATA POINT
  45. 45. 34% RISE KNOWLEDGE
  46. 46. 34% RISE IN ANTIBODIES OVER 3 MONTHS AFTER TAKING X X STORIES NOT SPECS
  47. 47. “When you’re conversing with co- workers, customers, or investors, the richness and meaning of your story is what people really buy. Everybody thinks it’s the return on investment that you’re selling...but it’s really the story about ROI that an investor takes away.” Tom Durel, Former CIO, Blue Cross Blue Shield, Former CEO, Oceania
  48. 48. wecreateworldwide.com Project Date breakthrough for a brilliant world© 2013 WECREATE WORLDWIDE LTD Breakthrough © 2007-2012 wecreate worldwide ltd. the breakthrough value pyramid INSIGHT KNOWLEDGE DATA IDEA PROPOSITION STORY Increasing Value PROBLEM Reality observed to understand problem Information interpreted within context of problem Data selected because of what it might reveal about problem Insight flexed creatively to solve problem (and reinterpret problem) Business proposition developed to exploit problem with solution Concept pitched to engage stakeholders in problem and its visionary solution
  49. 49. LEADERSHIP RELIANT ON STORIES LEADERSHIP VS. MANAGEMENT (TECHNICAL OR HIERARCHICAL)
  50. 50. “Leadership exists when people are no longer victims of circumstances but participate in creating new circumstances. Ultimately, leadership is about creating new realities.” Peter Senge, MIT
  51. 51. STORIESENGAGE PEOPLE IN A SHARED POSSIBILITY OPENS US SPACE FOR INNOVATION & CHANGE LOCATE THEMSELVES IN THE FUTURE AND KNOW HOW & WHERE TO BEST CONTRIBUTE BUILDS MOMENTUM TO TAKE RISK
  52. 52. ENGAGE craft a change story for a stakeholder
  53. 53. © WECREATE WORLDWIDE LTD 2013 www.wecreateworldwide.com @nickjankel THE STORYTELLING ENGINE: PAINTING PATHWAYS OF POSSIBILITY PART 2
  54. 54. attention & empathy Source: Prof P Zak, U of Chicago Rats will release other rates from cages without reward; and even share rewards
  55. 55. “There's a lot of talk in this country about the federal deficit. But I think we should talk more about our empathy deficit - the ability to put ourselves in someone else's shoes; to see the world through those who are different from us - the child who's hungry, the laid-off steelworker, the immigrant woman cleaning your dorm room. As you go on in life, cultivating this quality of empathy will become harder, not easier. “ Barak Obama
  56. 56. wecreateworldwide.combreakthrough for a brilliant world© 2013-15 WECREATE WORLDWIDE LTD Leadership CONNECTING WITH OTHERS STORY IS THE BRIDGE ! removes negatives ! activates positive
  57. 57. “Once we know something we find it hard to imagine what it is like not to know it.” Chip & Dan Heath
  58. 58. wecreateworldwide.combreakthrough for a brilliant world© 2013 WECREATE WORLDWIDE LTD wecreateworldwide.combreakthrough for a brilliant world© 2013 WECREATE WORLDWIDE LTD wecreateworldwide.combreakthrough for a brilliant world© 2013 WECREATE WORLDWIDE LTD wecreateworldwide.com Project Date breakthrough for a brilliant world© 2013 WECREATE WORLDWIDE LTD Breakthrough STAKEHOLDER empathy INSIGHTS brand strategy PAIN Breakthrough FEEL & FEAR footprint impact Think & BELIEVE Say & DO SEE & HEAR Audience Breakthrough What friends & influencers saying & doing? Competing / supporting narratives? Boss & colleagues saying & doing? What market offers? Anxieties & Inspirations What is biggest fear in change? What is biggest desire for change? What touches her? Upsets her? What is current narrative? What are current beliefs about change? Attitudes & assumptions? Actions Habits Statements
  59. 59. wecreateworldwide.combreakthrough for a brilliant world© 2013-15 WECREATE WORLDWIDE LTD Leadership CONNECTING WITH OTHERS STORY IS THE BRIDGE ! removes negatives ! activates positive
  60. 60. wecreateworldwide.combreakthrough for a brilliant world© 2013 WECREATE WORLDWIDE LTD Innovation CONCEPT definition Idea title what is the PROPOSITION TARGET AUDIENCE HOW DOES IT WORK? CAPACITY DESIRED RESPONSE Provide a short, accurate and memorable title (you may find it easier to do this last) PRECEDENTS What is the value proposition? Who is it for and why will they want / need / use it? How does it amplify meaning, membership, mastery or money? What happens before, during and after usage? What existing capabilities could be leveraged to deliver it? What beliefs & behaviours will change on implementation? What models can we learn from to implement successfully? IMPERATIVES What elements have to be delivered to make it work in reality? OPTIONS What elements would be great to have? OBSTACLES What could get in the way? What is missing? What assumptions does it challenge? How does it make value more accessible, usable or enjoyable? BREAKTHROUGH GO / no go WHY DO IT? What are the benefits to the organization / world? Horizon 1. short 2. medium 3. long Why? How do you act?
  61. 61. wecreateworldwide.combreakthrough for a brilliant world© 2013 WECREATE WORLDWIDE LTD Innovation CONCEPT definition Idea title what is the PROPOSITION TARGET AUDIENCE HOW DOES IT WORK? CAPACITY DESIRED RESPONSE Provide a short, accurate and memorable title (you may find it easier to do this last) PRECEDENTS What is the value proposition? Who is it for and why will they want / need / use it? How does it amplify meaning, membership, mastery or money? What happens before, during and after usage? What existing capabilities could be leveraged to deliver it? What beliefs & behaviours will change on implementation? What models can we learn from to implement successfully? IMPERATIVES What elements have to be delivered to make it work in reality? OPTIONS What elements would be great to have? OBSTACLES What could get in the way? What is missing? What assumptions does it challenge? How does it make value more accessible, usable or enjoyable? BREAKTHROUGH GO / no go WHY DO IT? What are the benefits to the organization / world? Horizon 1. short 2. medium 3. long Why? How do you act? A peer-to-peer coaching system that helps you learn to coach and receive exec coaching without having to find or pay for a professional Buy toolkit. Find a buddy. Agree to coach. Meet up for X sessions. Do missions each week. Review. Continue. HR Directors & individuals wanting coaching but cannot afford it People who want to learn coaching tricks When empowered and enabled, most people can be a good coach - which is better than no coach I am a decent coach and am inspired & confident enough to employ the tools I have had specific, tangible results happen in my life because of being coached Spread the power of coaching to those that cannot afford it Create a new revenue stream that is scaleable without the need to train, manage & evaluate coaches Tools & execution that work in real-time with real people Language that is accurate / empowering but not exclusive / weird Way of building trust & reputation between users Customised toolkit App version Existing coaching programme / tools Desire for the guru / expert in the room even though limiting & not scaleable Spread of PADI scuba-diving Paypal
  62. 62. wecreateworldwide.com Project Date breakthrough for a brilliant world© 2013 WECREATE WORLDWIDE LTD Breakthrough (Target audience) wants / needs and finds painful. Unlike (competition / existing narratives) who offer (conventional proposition) because they think (assumptions), we have realized that (insight). So we have created (project name) which delivers (proposition). Uniquely it offers (key elements) and therefore will (impact). © 2007-2012 wecreate worldwide ltd. concept
  63. 63. wecreateworldwide.combreakthrough for a brilliant world© 2013-15 WECREATE WORLDWIDE LTD Leadership CONNECTING WITH OTHERS BEGINNING END PROBLEM RESOLUTION
  64. 64. wecreateworldwide.combreakthrough for a brilliant world© 2013 WECREATE WORLDWIDE LTD Leadership The storytelling engine BEGINNING END PROBLEM RESOLUTION
  65. 65. 1 2 3 4 5 6 7 8 wecreateworldwide.combreakthrough for a brilliant world© 2013 WECREATE WORLDWIDE LTD break
 through Leadership The storytelling engine
  66. 66. 1 2 3 4 5 6 7 8 wecreateworldwide.combreakthrough for a brilliant world© 2013 WECREATE WORLDWIDE LTD break
 through Leadership FREYTAG DRAMATIC ARC break
 through Exposition Rising action Climax Falling action Denouement
  67. 67. CONNECTION ATTENTION & EMPATHY THE ISSUE IN REAL, HUMAN TERMS THE PROBLEM AND / OR POSSIBILITY ! WHY LISTEN TO YOU NOW?
  68. 68. GET BEYOND PEOPLE’S VOICE OF REASON, APATHY & CYNICISM ! AN AWAKENING OR EXPERIENCE, METAPHOR OR IMAGE, QUESTION, FACTOID, FUTURE / BACK CAST, ANECDOTE / APHORISM, QUOTATION, ANALOGY / APPEAL TO VALUES FRAME
  69. 69. CONTEXTTHE STORY BEHIND YOUR SUCCESSES & FAILURES YOUR STRUGGLES & CONFLICT LIMITS IN CURRENT NARRATIVES CONTEXT CREATES MEANING!
  70. 70. CONVENTIONS
 THE LIMITING BELIEFS, BEHAVIOURS & WAYS OF BEING THAT HOLD US BACK ! CONVENTIONS OR MYTHS THAT NEED CHALLENGING IN CURRENT STORY
  71. 71. CREATIVESHIFT THE INSIGHT THE CREATIVE LEAP THE NEW WAY OF THINKING
  72. 72. We can't solve problems by using the same kind of thinking we used when we created them. Albert Einstein
  73. 73. CONCEPT THE IDEA, THE SOLUTION !
  74. 74. CONVICTION THE COMMITMENT SOMETHING BIGGER THAN YOURSELF ! PURPOSE, STANCE, ROLE, PHILOSOPHY
  75. 75. CONCRETE IMPACTNEW RESULTS NEW BEHAVIORS NEW CULTURES NEW METRICS WHAT IS IN IT FOR US?
  76. 76. IMPACT PROFIT
 PEOPLE
 PLANET 
 PURPOSE
  77. 77. CALL TO ACTION WHAT DO YOU WANT THEM TO DO? ! WHAT CAN WE START DOING TOGETHER?
  78. 78. 1 2 3 4 5 6 break
 through 7 8 wecreateworldwide.com Name Version breakthrough for a brilliant world© 2013 WECREATE WORLDWIDE LTD Leadership LEADERSHIP storytelling engine 1. connection 2. Context 3. Conventions 8. Call to Action 7. Concrete Impact 6. Conviction 5. Concept 4. CREATIVE Shift FIGURE IT OUT AS YOU WORK THROUGH IT HELPS DEVELOP PROPOSITION NO PERFECT STORY
 FEEDBACK VITAL GET INTO PEOPLE’S HEARTS & MINDS share from the heart
  79. 79. wecreateworldwide.combreakthrough for a brilliant world© 2013-15 WECREATE WORLDWIDE LTD Leadership storytelling journey Leadership 1. connection 2. Context 3. Conventions 8. Call to Action 7. Concrete Impact 6. Conviction 5. Concept 4. CREATIVE Shift NOWBACK STORY FUTURE STORY
  80. 80. wecreateworldwide.com Project Date breakthrough for a brilliant world© 2013 WECREATE WORLDWIDE LTD Breakthrough wecreateworldwide.com Project Date breakthrough for a brilliant world© 2012-15 WECREATE WORLDWIDE LTD Breakthrough The storytelling engine What is the headline problem or need to grab attention? What is the possibility that could be in its place? Why is the important this year? This decade? Who has this problem / need / desire? How many people have it? What are the most shocking facts and figures? Can you sketch the suffering of one person? Why should we give you our attention? Why are you involved? How does it impact you? Can you inspire trust? Why have previous solutions failed? What was missing? What already exists but is not enjoyable, accessible or usable enough for a scaleable solution? What models of change have been tried and where have they gone wrong? In summary, what assumptions are behind the fact that existing solutions do not work optimally? What part of the current story is no longer working? What beliefs are no linger valid? STAGE FOCUS KEY QUESTIONS THE STORY 1. connection 2. Context 3. Conventions THE PROBLEM OR NEED AND WHY IT IS IMPORTANT ENOUGH TO GIVE OUR ATTENTION ! WHY CURRENT OR PREVIOUS SOLUTIONS HAVE FAILED TO SOLVE THE PROBLEM THE ASSUMPTIONS, BELIEFS AND MYTHS THAT PERPETUATE THE PROBLEM What do you want from the listener? What is your ask? ! What would you like them to provide for you exactly? What are you going to do with it? 8. Call to Action THE CREATIVE LEAPS & BREAKTHROUGH INSIGHTS OF THE TEAM How does it, or could it, have an impact? How will you measure this impact? ! What new behaviours and beliefs do you hope to create amongst the community and stakeholders? How will it shift the system? ! How can you bring the scale of the impact to life in words or images? 7. Concrete Impact THE DESIRED STATE WITH IMPACT MEASURES What is the purpose of the project or enterprise? What is the long-term vision of how things could be once you have scaled? What is your commitment? 6. Conviction THE PURPOSE & VISION ! What is the essence of your idea or project? What is the value proposition? What, for who, when, where, why? ! Who is going to pay and for what? How is value delivered to users / community? How will this be sustained and scaled over time? ! 5. Concept THE BREAKTHROUGH SOLUTION, IMPACT MODEL & ROAD MAP How do you see things differently? What fresh insights have you had? From where? 4. CREATIVE LEAP WHAT YOU WANT YOUR AUDIENCE TO DO
  81. 81. NARRATIVE TYPES CONNECTION TO OTHERS / WE’RE ALL THE SAME WE ARE ALL DIFFERENT POSSIBILITY REDEMPTION REMEMBRANCE OF PAST OVERCOMING CHALLENGES AGAINST ODDS JUST DOING IT PASSION THROUGH TRIALS ALL MUST HAVE LEARNING: INSIGHT, AH HA!, LEAP
  82. 82. © WECREATE WORLDWIDE LTD 2013 www.wecreateworldwide.com @nickjankel TELLING STORIES PART 3
  83. 83. wecreateworldwide.combreakthrough for a brilliant world© 2013 WECREATE WORLDWIDE LTD Leadership THE INFLUENCE TOOL MAXM I N MAXM I N MAXM I N 1 Presence Connect inwards and become aware of where you are at. What feelings (heart), thoughts (head) and behaviours (hand) can you let go of to be right here, right now? 2 Purpose Ground your strategy in a reconnection to your true purpose, core values and your deepest principles. What is your overall purpose as a leader? What are the key personal principles you act from at your best? 3 Intention Reflect on the reasons for your actions and focus on one clear intent. What is your single- minded intention with this action? What assumptions are you operating from? Are they all valid? 4 Sense Attune to the opportuni- ties within the system, organisation and network to influence. What are the sweetspots for intervention in the system? Who in the organisation needs to shift to create change? What actors in your network could be activated to effect this change best? What are the feelings, beliefs and behaviours of these individuals? 5 Align Connect fully with the emotional, mental and practical needs of those you want to influence. What might shift the feelings, beliefs and behaviours of your target best? What might motivate them most? [Think Meaning, Mastery, Membership, Money] What else can you draw on? [Think Reciprocity, Reputation, Rapport, Resonance, Requests, Reinforcement, Rewards, Repercussions] 6 Story Develop your ‘story’ to appeal emotionally, rationally and practically with the target. What is the emotional connection? What are the key facts and figures? What are your core insight(s) / break- throughs? What is in it for them? What do you want them to do next? [Use the WECREATE story engine for best results] 7 Engage Implement your story to engage the right people in the most appropriate way. Who needs to hear which part of the story to effect change? How can you most effectively and efficiently reach them? What obstacles to fully ‘getting’ the story can you remove or alleviate?
  84. 84. wecreateworldwide.combreakthrough for a brilliant world© 2013-15 WECREATE WORLDWIDE LTD Leadership storytelling journey Leadership ETHOS Trust & credibility LOGOS Logic & coherence PATHOS Emotions & connection Attention Empathy Engagement Action Purpose
  85. 85. OWN IT (OR IT OWNS YOU) BE CREDIBLE / AUTHENTIC FEEL IT IN YOUR BODY & SHARE FROM THAT PLACE ETHOS Trust & credibility
  86. 86. FIND YOURS. EXPLORE IT. RELISH IT. ! STAY AUTHENTIC YET ALTER TO CONNECT VOICE ETHOS Trust & credibility
  87. 87. THIS STORY WILL HAPPEN WITH OR WITHOUT THEM HUBRIS & HUMILITY MOMENTUM ETHOS Trust & credibility
  88. 88. INTERNAL COHERENCE & CONSISTENCE ! NO HOLES LOGIC LOGOS Logic & coherence
  89. 89. EXTRANEOUS MATTER SACRIFICE LOGOS Logic & coherence
  90. 90. A GREAT RESULT FOR ALL ! WORK BACKWARDS. WHAT HAS TO HAPPEN TO GET THERE? ! COVER OFF WHAT MIGHT BE LOST DESIGN LOGOS Logic & coherence
  91. 91. WHAT INFORMATION DO THEY NEED TO JUSTIFY EMOTIONAL / INTUITIVE DECISIONS? ! ENSURE THEY KNOW HOW TO TRANSITION AWAY FROM FEAR OF LOSS JUSTIFY LOGOS Logic & coherence
  92. 92. KNOW YOUR CORE STRATEGIC MESSAGES ! REPEAT IN NEW AND FRESH WAYS MEMES LOGOS Logic & coherence
  93. 93. MATCH & MOVE HIGHER ! PATHOS Emotions & connection MOVE YOURSELF & YOUR AUDIENCE
  94. 94. STAY CONNECTED SENSE THE ROOM ! SACRIFICE PLANS FOR PRESENCE PATHOS Emotions & connection
  95. 95. PICTURES & POSSIBLITIES ! USE EVOCATIVE WORDS, IMAGES, IDEAS ! FIND METAPHOR THAT CONNECTS YOU TO YOUR AUDIENCE PAINT PATHOS Emotions & connection
  96. 96. MAKE EYE CONTACT ASK QUESTIONS (MOVE TO YES) ASK FOR INPUT / A SHOW OF HANDS ASK TO TAKE FIRST STEP NOW INVOLVE PATHOS Emotions & connection
  97. 97. EVERYONE IS AN AUDIENCE ! EVEN A TECHNICAL EXPERT, ENGINEER OR INVESTOR! PATHOS Emotions & connection
  98. 98. IT AND EVERYONE ELSE WILL 
 STORY NOT SERMON ! EVERYONE IS ROOTING FOR YOU ENJOY PATHOS Emotions & connection
  99. 99. Get your complimentary 80- page book on breakthrough thinking “The Little Book of Breakthrough” at ! www.wecreateworldwide.com Register for Weekly Wisdom Videos & Ideas www.www.ripeandready.com Get linkedin.com @nickjankel
  100. 100. www.ripeandready.com/shop Covers personal stories & how to change them to break through, create & grow switch on: unleash your creativity & thrive with the new science & spirit of breakthrough
  101. 101. wecreateworldwide.combreakthrough for a brilliant world© 2013-15 WECREATE WORLDWIDE LTD Leadership SHARE LEARNINGS Understand why storytelling is a vital skill for all leaders; the basics of what it is; and how it helps us to influence & persuade Engage in basics of how to tell stories Practice telling change stories (project, products, programmes etc,) & understanding how to optimise them
  102. 102. Question us. Challenge us. Have breakthroughs with us. nick@wecreateworldwide.com nick@ripeandready.com “If you’re going to have a story, have a bigstory, or none at all.” Joseph Campell

×