Mobile phone / Smartphone accessories market size, demand & global opportunity analysis outlook 2021

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Global Mobile Phone Accessories Market
Outlook:
Industry Insights & Opportunity Evaluation,
2015-2021

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Global Mobile Phone Accessories Industry
Analysis Overview 2021
Mobiles have become a vital device as well as crucial
electronic gadget in maintaining the rapid and digital
lifestyles. In 2013, the smartphone shipments moved up
40%; crossed 1 billion shipment units of worth USD 226
billion in value. Following the smartphones burgeoned
market, the mobile phone accessories has showcased
significant demand over the past few years due to
technological advancements and innovation, change in
lifestyle along-with the requirement for effective
maintenance of mobile phones.
The Global mobile phone accessories market stood at
around USD 57,000 Million in 2014, which is anticipated

to grow at a CAGR of 7.6% during the forecasted period
from 2015-2020. Strong desire among cell phone users to
increase smartphones functionality, style statement,
fashion, LAM (Look AT Me) factor in young generation
along-with significant trend towards personalization of
mobile devices related to appearances, are likely to foster
the growth of this industry in future.
Segmentation Analysis:
The global aftermarket mobile phone accessories market is
segmented on the basis of product type which includes
power banks, USB accessories, protective cases, screen
guards, mobile batteries, portable speakers, chargers,
headphone/Earphone, and others. For instance, the
protective cases segment captured a share of around 22%
in the overall global mobile phone accessories market in
2014. In the next few years, the power bank segment is
expected to drive the market across the globe and is
projected to grow at a CAGR of around 10% during the
forecast period.
22%

The industry can also be divided on the basis of organized
and unorganized market. Besides this, the global mobile
phone accessories market can also be sub-divided on the
basis of distribution channel such as multi-brand store,
single brand store and online store. Presently, multi-brand
store has marked a substantial share in the global mobile
phone accessories market which is likely to be replaced by
online stores in the coming few years. The online store
segment is anticipated to grow at a CAGR of 12% from
2015-2020.
Growth Drivers and Challenges:
Rise in population, personal disposable income, higher
inclination towards smartphones, increasing fashion
trends to match accessories with every apparel, significant
Source: Research Nester
Protective Case Share in Total Global Mobile Phone Accessories Market
(%), 2015
Total Market Share
Protective Cases
22%
ERC

frequent change and innovation in consumer electronics
market are strengthening the growth of this industry.
Additionally, consumers’ shift towards branded and
reliable products and feel good factor of owing a brand is
all set to pave the pave the way for mobile phone
accessories in near future.
Apart from this, lack of proper standardization in mobile
phone accessories, dominance of large number of small
kiosks and shops and threat of piracy & copying the
technology and design are hindering the growth of global
mobile phone accessories market.
Regional Analysis and Outlook to 2021:
Geographically, the global mobile phone accessories
market is segmented into North America (U.S. and
Canada), Latin America (Argentina, Brazil, Mexico and
others), Europe (Germany, France, Italy, Spain, U.K.,
Benelux, Russia, Poland and others), Asia (China, Japan,
India, Indonesia, South Korea and others) and Middle
East (GCC countries) and Africa (North and South Africa).
Asia attained largest market share of around 40% in the
global mobile phone accessories market in 2014, followed
by North America and Europe. In the next six years till
2020, Middle East and Africa mobile phone accessories

market is expected to grow rapidly, registering a CAGR of
7.7% during 2015-2020.
Key Vendors:
Some of the major players identified across the value chain
of global mobile phone accessories market include Beats
(now Apple Inc.), Sennheiser, Plantronics, Skullcandy,
Sony, JVC Corporation, Otterbox, Pelican technology,
Samsung, HTC, Bose Corporation, SanDisk corporation,
iLuv Creative Technology, Motorola Mobility, and others.
New product development, geographical expansion as well
as merger and acquisition are some of the key strategies
which the mobile phone accessories manufacturers have
adopted over the past few years. In the years to come,
innovation and new product development will boost the
growth of this industry.
Furthermore, as the parent market i.e. global smartphone
market and shipments are expected to gain traction in the
near future, the smartphone mobile accessories will follow
the trend, engaging many new players in the industry in
production and development.
Our research report on mobile accessories studies the in-
depth and thoughtful insights and is validated in
qualitative and quantitative terms drawn from projections
and figures with in-line set of assumptions and related
methodologies. The research report further provides

information segregated on the basis of geography,
products and market types. The report encompasses
comprehensive study on:
Scope and Context
Overview of the Parent Market
Analyst View
Market Size and Growth
Segmentation
By Geography
• North America
• South America
• Eastern Europe
• Western Europe
• Asia pacific
• Japan
• China
• Middle East & Africa
• Oceania
By Product
 Protective cases

 Batteries
 Earphones/headphones
 Power Bank
 Memory Card
 Chargers
 Other Accessories
Market Dynamics
 Drivers
 Restraints
Market Attractiveness
Basis Point Analysis (BPS)
Supply & Demand Risk
Competitive Landscape
Porter’s Five Force Model
Geographical Economic Activity
Key Players (respective SWOT Analysis) and their
Strategies and Product Portfolio
Recent Trends and Developments
Industry Growth Drivers and Challenges

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