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HMG Content Writing And Marketing Proposal

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HMG Content Writing And Marketing Proposal

  1. 1. CONTENT MARKETING PACKAGE: SCOPE & PROPOSAL PREPARED FOR: PREPARED BY: HEFTY MEDIA GROUP
  2. 2. OVERVIEW & POTENTIAL: Every day, people search on Google for the Universal Laws. Take, for example, this monthly search volume for three relevant keywords: By injecting into the search rankings for these keywords, there is ample opportunity to drive online users searching for content on Universal Law to the company’s website, email list, and, ultimately, client roster. 1 Keveney Evanne,
  3. 3. Hefty Media Group proposes partnering with to design and deliver content marketing assets over a 90-day period that help fulfill this ideal customer journey. These content components include:  An “Ultimate Guide” of eleven SEO-optimized 1,000-word blog posts and a 500-word introductory post, designed to stand the test of time and forever live on ’s website.  Twelve 60-90 second explainer videos to embed within their respective posts and encourage time-on- website.  A professionally-designed lead magnet congruent to blog content that functions as a content upgrade for all posts and encourages email list signups.   A five-email nurture sequence integrated into your ConvertKit workflow that guides new subscribers toward .  Sales page design and execution for , including copywriting and integration for the client’s entry-level program (built in LeadPages).  Four 30-minute touch-base calls, at a frequency of one per month, to review and approve copy and update on progress. These calls are held via Zoom and recordings will be provided.  Three 30-minute informational interviews with clients or subscribers of to help define voice and language of target audience. These calls are held via Zoom and recordings will be provided. 2
  4. 4. RESPONSIBILITIES: 3 Hefty Media Group  Scheduling of calls with to understand brand voice  Keyword research and target keyword recommendations for all blog posts  Writing and editing of all blog posts  Writing, editing, and design of lead magnet  Writing, editing, and ConvertKit integration of email nurture sequence  Writing, editing, and design of sales page  All scripts for explainer videos  Location booking, equipment, and logistics for videoshoot  Access to select clients or list subscribers for informational interviews and copy research  Review and approval of all written assets produced  Availability and attendance at video shoot  Purchase of LeadPages account
  5. 5. PROCESS: 4 Phase 1: Research Phase Projected timeline: 10 business days Hefty Media Group will work to define (1) target keywords for content campaign and (2) language and voice considerations for all copy. Informational interviews are conducted during this phase. A review of keyword research and recommended next steps will then be presented to via Zoom before moving on. Phase 2: Asset Creation Phase Projected timeline: 6-8 weeks Hefty Media Group will write and edit approximately 20,000 words of content for . This includes all blog posts, proposed sales page copy, scripts for explainer videos, and proposed email nurture sequence copy. Hefty Media Group will also oversee and execute a video shoot to produce explainer videos. Asset creation timeline includes editing of videos. Bimonthly updates are provided, and delivery of all content for feedback and review is presented for approval before moving forward. Phase 3: Approval and Integration Phase Projected timeline: 10-15 business days Final edits to copy are implemented. Sales page is designed and presented for approval. All integrations with ConvertKit and LeadPages are completed and tested prior to going live. Video “teasers” of explainer videos in square format are delivered for social media use to drive awareness.
  6. 6. TIMELINE: 5 Phase 1: Research Phase Projected timeline: 10 business days  Week 1: Informational interviews are scheduled. Keyword research is done.  Week 2: Summarize keyword research and recommendations. Deliver completed informational interviews and analysis for approval. Phase 2: Asset Creation Phase Projected timeline: 6-8 weeks  Week 1: Scripts for video shoot created and approved. Video shoot scheduled.  Week 2: First three blogs are written and presented for approval.  Week 3: Second three blogs are written and presented for approval.  Week 4: Deadline to complete video shoot.  Week 5: Third three blogs are written and presented for approval. Lead magnet copy presented for approval.  Week 6: Final three blogs are presented for approval.  Week 7: Draft of nurture sequence presented for approval. Final blogs are delivered. Completed edited videos are delivered for approval.  Week 8: Draft of sales page copy presented for approval. Phase 3: Approval and Integration Phase Projected timeline: 10-15 business days  Weeks 1 and 2: Sales page is designed in LeadPages and presented for approval. Blogs are uploaded into WordPress and optimized for SEO. Videos are uploaded to YouTube and embedded into posts. Email sequence integrated into ConvertKit. Call to action buttons in blog posts integrated with ConvertKit. LeadPages integrated with WordPress.  Week 3: Contingency period for project completion.
  7. 7. EXAMPLE PROBLEM AREAS 6 1 2 3Website lacks lead magnet to encourage list growth, skipping a stage (consideration) in the marketing funnel. Social media content has short lifespan and is not optimized to direct traffic. Entry-level program has no sales page or framing to help overcome objections.
  8. 8. ACCEPTANCE: Hefty Media Group is available beginning August 15th, 2019 to fulfill on this three-phase, 90-day content marketing proposal, which includes Bid: One payment of $8,600 (A $1,000 savings), or four monthly payments of $2,400. To get started, please reach out to Nick: nick@nickwolny.com.  An “Ultimate Guide” of eleven SEO-optimized 1,000-word blog posts and a 500-word introductory post  Twelve 60-90 second explainer videos  A professionally-designed lead magnet  A five-email nurture sequence  Sales page design and execution for  Four 30-minute touch-base calls  Three 30-minute informational interviews 7

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