Nicola Gammon (founder of shootgardening.co.uk) was guest speaker at the Green Fingers Festival at Eden Project June 2014. She talked about her own story and how that inspired the development of Shoot. A review of Shoot's services and an offer to join up.
1. June
Nicola Gammon, CEO & Founder - Shoot Ltd.
Web: www.shootgardening.co.uk
Green Fingers Festival
Eden Project - June 2014
2. Green Fingers Festival - 10th June
11am Tour: ‘Eden’s Flowers and Ornamentals’
Eden Green Team
1.30pm Talk: ‘Plant Care and Maintenance’
Eden Horticultural Team
3.30pm Talk: ‘Flowers, Ornamentals and the Online
Gardening Community’ Nicola Gammon
3. My talk today
• My personal story
• What is Shoot? Community and services.
• Join FREE or Premium membership offer (1 month
free)
4. My personal story
Why are
my plants
dying?
What am I
meant to
do, when
and how?
How will I
remember the
names and
location of all
my plants?
Can’t
someone
guide and
remind me …?
6. With Shoot membership you can:
select plants which are suitable for your garden
keep personal plant lists and notes
get a bespoke plant care calendar and email
reminders of what do to when
Plus
design or map your plants’ locations
buy plants from passionate UK growers
7. Shoot has now:
• 80,000 members (and growing)
• 17,000 plants (and growing)
• 18,000 member chats in our forums
• 60,000 followers on social media
• Won many awards
10. Home gardeners and professionals
Shoot
Community
“A perfect platform
to reach gardening
enthusiasts.”
Elspeth Briscoe
MyGardenSchool
Marketplace Shop
“I'm trying to
identify my
inherited plants
just now at my
new house.”
Anne Doble
Newbie Member
"I will continue to use
Shoot for the rest of my
life or as long as I can
garden."
Nikki Griffith
Lifetime Member
“I login to Shoot every
day. I love it!!”
Judi Samuel
Garden Designer
Professional Member
“My clients really appreciate the
Shoot plant care advice.”
Matt Nichol
Garden Designer MSGD
MBALI
Professional Member
"I advise all my students
to use your site “
Julia Fogg Landscape
Architect, Lecturer +
Studio Tutor
Professional Member
"Shoot Marketplace
gives us access to
an ideal target
market“
John Paisley
Wych Cross
Garden Centre
Marketplace Shop
11. Eden plant tour today – white border
Eremurus - Foxtail lily (9 varieties listed in Shoot)
Zantedeschia – Arum Lilies (15 varieties listed in Shoot)
12. Eden plant tour today – plane tree steps
Digitalis - Foxgloves (40 varieties listed in Shoot)
Anthriscus – Cow Parsley (3 varieties listed in Shoot)
19. Coming soon
Mobile
– Search for plants
– Read full information
– Check if plants are
OK for ‘my garden’
– Price compare
– Add to ‘my plant’ lists
– Review full plant lists
on the go
22. Or use the discount code:
EDEN
to get 1 month
PREMIUM FREE
expires Jun 30th
23. Thank you for listening
Web: www.shootgardening.co.uk
Social Media:
twitter/shootgardening
facebook.com/ShootGardening
pinterest.com/ShootGardening
youtube.com/user/ShootGardening
My Details:
Nicola Gammon
CEO & Founder - Shoot Ltd.
Email: shoot@shootgardening.co.uk
Web: www.shootgardening.co.uk
Editor's Notes
I want to thank the Eden Project for inviting me along to speak to you today.
My name is Nicola Gammon and I am the founder and CEO of Shoot – a new award-winning website for gardeners.
I want to tell you about:
My own personal story and why I was motivated to launch Shoot
Show you what it does and how members use it
How you can try Shoot for FREE and if you like it enough – offer you a special 10% discount
Like many home owners I am not a horticulturalist but I wanted to create a nice garden.
I had a vision for my garden (I knew what colours and plant shapes I liked) but when it came to planting I had some problems:
My plants were dying – e.g. lavender
I didn’t know how or when to care for my plants
I couldn’t remember the names of my plants
I was confused and a little bit intimated. I am not alone. Gardening Which? Surveys suggest that:
50% of gardeners have had a plant die within one year of purchase
Plant labels don’t provide enough information.
It’s hard to find knowledgeable staff in-store to help. I wasn’t getting the guidance I needed.
To help gardeners like me to care for their gardens.
With a Shoot membership you can:
Make good plant choices
Be guided on what to do when
Keep organised
And connect to our community of other gardeners and plant sellers
Shoot has now:
80,000 members (and growing)
17,000 plants (and growing)
18,000 member chats in our forums
60,000 followers on social media
Award-winning – Which Best Buy & Website of the Year
You can see:
Muriel’s garden plan
View all of Lucy’s garden photographs
And meet Sangeeta and see which plants she has in her garden & what gardening projects she is working on now
We have novice gardeners who are just trying to get to grips with their new gardens and more experienced gardeners.
We are thrilled that we now also have members which love the site so much they are buying lifetime memberships.
We also have a growing membership of professionals.
Garden Designers
Landscapers
Bloggers
Teachers and Lecturers
Plant nursery owners
I understand you have had a tour today with Helen and Steve. I want to show you that you can find all the plants you have seen today listed in Shoot.
Here are some examples from the white plant border.
And here are some from the plane tree steps
And here are some from the plane tree steps
Once you have become a member of Shoot you can add any of these plants to your own personal list.
Here I have created a group in my lists called ‘White border plants at the Eden Project’. I can also add my own notes and photos for each plant.
Once you have added plants to your ‘Plants I have’ list in Shoot we will also send you ongoing plant care reminders for them every month.
This video will give you an overview of how to get started using Shoot
Once you have added plants to your ‘Plants I have’ list in Shoot we will also send you ongoing plant care reminders for them every month.
We are always listening to members and innovating. A development coming soon is a mobile web version of our extensive plant finder. You will be able to use any mobile device to:
Find plants in our 17,000 plant database
Read full information about each plant
Check if any plant will work In your own specific garden
Price comparison check
Add plants you find to our own plant lists in Shoot
Review your lists while out plant shopping
We are really proud of what we have built. Here are what some of our members say about Shoot.
In wrapping up, I hope I have inspired you to try Shoot. You can join for free and if you like what you see you can upgrade to a premium account using EDENPROJECT discount code to get 10% off. Valid until the end of June 2014.