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Case studies
1. Procter & Gamble
P&G is a leading consumer product company that provides
products such as beauty, health and household care such as
Lenor, Fairy and Gillette.
Attending a networking event on your University campus you start
speaking to a HR recruiter as you express your own wishes to
work at P&G.
However, you soon realise that she used to be part of AIESEC
whilst at University. P&G are looking at bolstering the energy
within their finance team and are looking for Arabic and French
speakers.
Consider what would be the suitable product for this company and
how AIESEC can engage with them.
2. EMC
EMC is a leading computing company providing trusted IT
solutions.
You call them at a local committee blitz, expecting to hear that they
have a lack of IT talent, however, they appear to have an older
workforce.
EMC have a global presence yet, they aren’t attracting graduates
fresh from University with diverse, open, forward-thinking minds.
They believe that they need a new strategy for engaging with
students on campus, how can AIESEC engage with EMC?
3. Breeze IT
Breeze IT specializes in the development of bespoke software and
database solutions to meet specific client needs. They are an SME
(small medium enterprise) based in Nottingham.
They are on a list of IT companies that you have researched in
your local committee and will be one to contact in your next calling
blitz.
After some research, you recognise that their case studies are
quickly expanding from small local companies to Unipol (a national
student housing website.) Breeze IT are clearly expanding as the
vacancies displayed suggest that they have a need for someone
with various languages as well as experience, how could they gain
from an AIESEC intern?
They value customer care and meeting to their needs, how will you
ensue you meet to the needs of Breeze IT?
4. Techstars
Techstars is a mentorship-driven startup accelerator that holds 13
week programs for startups and have recently opened up in
London. One of the startups Modabound is a college-based social
marketplace where vintage clothes can be bought and sold in local
communities by an app.
After talking to a family friend who was involved in Techstars, they
tell you about Modabound. You decide to research and see that
Techstars in London have offices for 14 startup companies
including Modabound. You decide to give them a call.
Modabound need help with developing their app
They want to expand their brand across Europe
Modabound require someone to for a minimum of 12 months
with the possibility of being hired full time
Consider what would be the suitable product for this company and
how AIESEC can engage with them.
5. Privatefly
A Global booking service for private jet charter and private aircraft
hire. Launched in 2007, PrivateFly.com is the fastest growing
aviation company in Europe, combining award-winning booking
technology with dedicated service. The unique online platform and
apps integrate with a live global network over 7,000 accredited
aircraft, to pinpoint the best available private aircraft at the most
competitive, transparent market price.
After meeting employees at a networking event in London you
have found out the following:
Privatefly require a marketing intern to take ownership of US
website and brand
An intern would be needed to research, create and review
content
The intern would be expected to engage with social media
The company has not specified the length of this internship, or any
specific requirements but have suggested a possible interest with
engaging in AIESEC.
However, their knowledge on what AIESEC is vague and not fully
understood.
Consider what would be the suitable product for this company and
how AIESEC can engage with them.