Big data and innovation at the service of the editorial team by Julien Palier of Softonic. Experiencia y visión de Softonic sobre el futuro del periodismo digital. Primer encuentro BIG MEDIA Conectando Media, Audiencia y Publicidad con Datos 24 de junio 2014, Madrid • Sponsor Platinum : Perfect Memory • Sponsor Gold : Stratio, Paradigma • Con el apoyo de : Big Data Spain, Medios On • Socio tecnológico : Agora News • Organizadores : Actuonda y Cátedra Big Data UAM-IBM • Contacto : Nicolas Moulard (Actuonda) moulard@actuonda.com @Radio_20 www.bigmediaconnect.es

1. BIG DATAS & EDITORIAL
Datas & innovation at the service of the
editorial team

2. • Founded: 1997
• Headquarters: Barcelona
• Number of employees: +400
• 10 Languages
SOFTONIC
• 10 Languages
• Unique users: 125 million/month
• Page views: more than 823 million/month
• International Offices: Madrid (‘08), San Francisco (‘09),
Shanghai (‘10), Tokyo (‘10), New York (’13), México City (’14)

3. • Created: 2012
• Team : 28 people
- Development (9)
DataScience@Softonic
- Development (9)
- Business Intelligence (5)
- Data Analysis (4)
- Data Science (7)
- Web Analytics & Optimization (2)

4. 180 million180 million
Entries per day in Softonic’s Hadoop DB

5. DATA DRIVEN COMPANY
360 million entries per day
50+ Dashboards50+ Dashboards
1000+ accounts
All products connected

8. WHATABOUT
EDITORIAL ?EDITORIAL ?

9. OLDEDITORIALSETUP
PL
NL
FR
ITESEN
EN
(BCN)
NL JPIT
BR
ES
CN
EN
(USA)
DE

10. JP
FR
ITES
EN
(USA)
EN
(BCN)
NEWS
ARTICLES
ONEYEARAFTER
PL
NL
JPIT
BR
ES
CNDE
ARTICLES
AUDIOVISUAL
CATALOG
EXTERNAL TRANSLATORS

11. “We are now entering a time period
of what I would like to call the
Digital Media Data Guru.Digital Media Data Guru.
Amy Schmitz Weiss
niemanlab.org
07/26/2013
http://www.niemanlab.org/2013/07/at-the-intersection-of-journalism-data-science-and-digital-media-how-can-j-schools-prep-students-for-the-world-theyre-headed-into/

12. GURUWHAT?
DIGITAL MEDIA DATA
TECHNOLOGY
EXPERT
JOURNALISM
EXPERT
DATA SCIENCE
EXPERTEXPERT EXPERT EXPERT
- Code
- Design
- Mindset
- Multi channels
- StoryTelling
- Fact checking
- Deontology
- Formats
- Analytical skills
- Modeling
- Excel !!!

13. HOWWEDIDIT?
DIGITAL MEDIA DATA
TECHNOLOGY
EXPERT
JOURNALISM
EXPERT
DATA SCIENCE
EXPERTEXPERT EXPERT EXPERT
We put the CMS
Team at the center of
the editorial floor
Training Training
Training for all our
editors
We created a
dedicated Team
“Intelligence”

14. ONE YEAR AFTER
OPERATIONS OPTIMIZATION

15. ONE YEAR AFTER

16. ONE YEAR AFTER
REAL TIME REVENUES

17. PENDING…
DIGITAL MEDIA DATA
DELIVERING OUR 2.0
EXPERIENCE
GO TO SOURCE FOR
APP RELATED INFOS
FROM REACTIVE TO
PRO-ACTIVEEXPERIENCE APP RELATED INFOS PRO-ACTIVE
CMS fully integrated
with our daily
workflow
Develop our network
to boost exclusive
content offering
Close integration of
full solution to spot
trending topics

18. WHATWE’VE
LEARNTLEARNT

19. SPOTTHEEARLYADOPTERS

20. BUILDDEDICATEDTEAMS

21. TRAINING IS KEY

22. Use cases or References or Expected O
Visual examples, mockups…
NOTEVERYTHING
MEASURED
NOTEVERYTHING
CANBEMEASURED

23. Q&A
Julien Palier
VP Editorial
Softonic.com
@jpalier
julien.palier@softonic.com

24. Organizadores Sponsor platinum
Sponsor Gold Con el apoyo de Socio tecnológico
Nicolas Moulard, Director de Actuonda
moulard@actuonda.com
Tel : +34 699 248 200
@Radio_20 www.bigmediaconnect.es