This document provides information about the 2006 British film This is England directed by Shane Meadows. It was produced on a low budget of £1.2 million by Film4 and distributed by Optimum Releasing. Though it had limited distribution in the UK and US initially due to its small scale, the film went on to earn over £5 million at the box office, making it financially successful. It received critical acclaim and won 10 awards including a BAFTA, helping to promote the film through word-of-mouth.

1. THIS IS
ENGLAND.
SHANE MEADOWS (2006)
CASE STUDY
Genre- Social realism
- Gang members
- Decaying typography
- Union Jack colours
- Council flats
- Gritty pavements.

2. FINANCED
This is England was funded by film4 and co-funded by UK
film council lottery fund ,due to it being a British production,
This fund totaled to £668,000. New line cinema also funded
the film £90,000.
Source :http://industry.bfi.org.uk/13614

3. PRODUCED
This is England was distributed by optimum releasing and
was produced by film4.
Directed by: Shane Meadows
Produced by: Mark Herbert
Film studio: Film4
A problem Shane Meadow’s
had with This is England
was the target audience.
Meadows intended for the
film to be aimed at
teenagers however, due to
strong language and
violence it was classified as
certificate 18

4. EXHIBITED
This is England had limited distribution and was on
approximately 150 digital screen network screens in the uk in
it’s 4th week.
I believe this is simply due to the film
being British as British films are highly
underrated across worldwide cinema.
Also because of the low production
cost of £1.2 million. Also, the film had
no star marketing, meaning that all the
actors weren’t highly recognisable.

5. This is England wasn’t highly
successful in USA, this was due
BOX OFFICE to lack of exhibition as the film
had a low budget and couldn’t
afford to exhibit the film
worldwide.
Opening Weekend
$18,430 (USA) (29 July 2007) (1 Screen)
£207,676 (UK) (29 April 2007) (62 Screens)
This is England has now grossed over million
which may seem low but as it isn’t a hit blockbuster
and is just an independant Britsih film this is
signiifcantly high, thus making it a success.

6. BOX OFFICE
Budget
1,500,000 (estimated)
£Very low budget due to the film being an independent British
social realism film which are known to be low budget as little
equipment is needed due to it emphasizing social realism.
Box office total - £5,058,000
The box office total makes this is England highly successful as
regardless of the incredibly low budget it has had an amazing
outcome when it has come to profit.

7. AWARDS
How did this is England come to be so popular?
Luckily for This Is England, most of it’s marketing was free
due to viral marketing. This is England also managed to win
10 awards, including a BAFTA’S award.

8. REVIEWS
Rotten tomatoes:
IMDB

9. REVIEWS