Management group project assisting City Year RI with their social media strategy.

1. FACEBOOK

2. Here you see the basic Facebook
Profile page. For this slide show,
we will be using the Nora Crowley
(City Year) person as an example.
A huge part of Facebook is the
feature of posting statuses. To do
this, click on the Wall link.

3. Join us for National Youth Service day on the 16th!
Simply type in a message you would like
everyone to see, and click Share.

4. By posting a status on the wall, it not only shows up
on this page, but will also show up on the news feeds
of those who are friends with “Nora Crowley (City
Year)”, which will help reach out to not only those
who are affiliated with City Year Rhode Island, but
also to outsiders who may be interested in the
organization. Also, by taking advantage of the privacy
settings that Facebook offers, you can make sure that
no one else can post on this wall, ensuring the
content stays brand appropriate.

5. One of the most practical uses of Facebook is
the ability to create and post events. The
settings that are available fit any event type and
situation. (Note: this feature can only be
optimized if you are ‘Facebook friends’ with the
appropriate people being targeted, in this case
both City Year members and members of the
public who could have an interest in City Year.)

6. After clicking “Create an Event” on the previous screen, this window will appear. This is
where you would fill out all the details of your event. As you can see, there is a setting
allowing for this to be a “public event”, which means that not only can everyone you are
friends with see the event, but it also means that anyone can RSVP to it. Another option
is to click ‘Select Guests’, and either invite all your friends so that everyone gets a
notification, or select particular people to invite, in the chance that the event is for City
Year Members only, and not open to anyone. Once this is created, there will be a page
designated to the event, where people can write on the wall asking questions, RSVP, or
learn more about the event.

7. Once you are
page on your
Profile page,
click on the Info
tab
Here you can list
information about
your group, add
contact information,
and insert links to
other related websites

8. OTHER COMMON, HELPFUL USES OF FACEBOOK:
Here you can see your news feed, the events you are attending or
created, and the messages from friends
Here you can create groups with the friends that you have, for
particular projects, or groups with designated roles, etc.
You can even post questions that may arise, which will show up on
your friends’ news feeds, allowing them to easily respond.
Notes are like wall posts, but you can write a lot more, in various
formats, and select the privacy level (who can/can’t see the note)

9. And of course, you can add pictures of
to either help promote the City Year RI
brand, illustrate accomplishments,
attract curious outsiders, or simply
show members at work.

10. BLOGGING

12. Events that are being held
who did what?
what happened?
why was this event held?
has this event been held before or will it again in the future
ask people about their experiences with the event
Topics to
include pictures and a link if there is a website for the event! [This
could be a Facebook or Twitter link too]
What City Year RI has been working on
Blog About:
are you planning for an event?
are you focusing on recruitment?
have you implemented any new procedures or responsibilities?
any big "thank you"s or shout-outs for generous donations?
any new laws that are effecting the organization
In the community
special fun in the classroom setting
noticed progress in the students
areas of help that are the current focus

13. These are the posts that are up right now under the ‘Corps
Experience’ category. As you can see, there are a variety of
categories you could refer to when writing your blog post,
or you could create a new one!
It is okay to look at other blog posts to get ideas about
what to write—just make sure you do not plagiarize!
This blog site even allows for City Year RI’s posts on
Twitter to show up, so keep tweeting!

14. The most obvious way to use Twitter is to have whoever logs in under
the City Year RI name post short messages about what is going on with
TWITTER
the organization.
To get the most out of the Twitter page, City Year RI should look for
people in the community to follow, to get a good sense of what is going
on and to spread awareness about the City Year brand. If a follow
request is sent out to others, it is likely that they will follow City Year RI
in return.
Members of City Year RI on Twitter should constantly post “@City Year
RI”, so that the people following each member will have a direct link to
the organization’s page, which will also increase brand awareness.

15. LINKEDin

16. City Year has a Linkedin, but City Year RI specifically does
not. It is a helpful way to keep everyone connected,
display statistics and information about the organization,
and enhance communication of both members for the
organization and people who are interested in it.
There is a section where you can display information
about the organization in the news and connect it to
Twitter and the City Year RI blog, which is another reason
to keep these media sites updated and informative

17. Social Media &
Blog System
Explanation

18. Ideally this system is designed to be fairly self-sufficient and require
little supervision from the head director of social media.
Camera: Essentially the entire system revolves around the rotation and
circulation of the camera from team to team and location to location up to a
week at a time. Originally Team Stride made it their goal to fund raise
enough money to purchase a camera for City Year, but the team ran into
complications with the academic work load and Americorp contract
stipulations.
This camera will be used to take photos of the work City Year
members do on a daily basis in addition to cataloging major events the
members organize or take part in. In each team, it would be the
responsibility of the Service Leaders to document and contribute social
media materials on a weekly basis.
The photos taken would be uploaded to a folder at the City Year RI
headquarters’ database. Along with these photos, Service Leaders would
be responsible for a brief excerpt commenting on the photos or events of
the day the photos pertain to.
Once photos are submitted they will be approved for usage in E-
newsletters, blogs, and other documents/material made public by the site
director of social media Nora Crowley.

19. Scheduling: Given that the corps members are divided mainly into four
teams across Rhode Island, in order to keep track of the camera and who
is responsible for it, a “calendar sign-in/sign-out” system would need to be
created.
This would entail a monthly calendar located at CYRI headquarters
in Providence in which it will be scheduled out by month and by days who
possess the camera. By doing this on a monthly basis, it ensures that the
camera will be at important events when they occur. Plotting out the
responsibility to each group throughout the month would be up to the
discretion of the director of social media.
To obtain/return the camera, members would sign out the date and
time of when they received it. It is also suggested that members write down
cell phone numbers at the same time.
Duplicating/replicating this calendar online is also suggested
because it will increase overall awareness of the cameras location and will
decrease the need for unnecessary communication between corps
members and the social media director.