A brief analysis on the modern consumer and how to reach them through social media marketing. https://genm.co

1. Millennials and Social Media
Marketing

2. Millennials are a new beast...
Millennials are essentially the largest consumer market of today.
One of the biggest issues corporations are having is how to market to us.
In this powerpoint, I will outline what Millennials are looking for and how companies
can reach us through social media marketing.

3. Millennials use brands as a form of self-expression
A brand is more than just a name to a Millennial.
We like to buy, wear and utilize brands that we feel align with our personality.
We believe the brands we stand by reflect our values, beliefs and where we fit in.
40% of Millennials say they will even pay more for a brand that reflects the image
they wish to portray.
The best way to show us who you are as a brand is through vibrant social media
marketing.

4. Millennials are always looking for more friends
Millennials are the generation that has the most friends both on and offline.
If a brand has an active and engaging social media presence, we are much more likely
to interact with it.
The more we interact with a brand, the more likely we are to support it.
Screenshots of Tweets of Wendy’s replying to customers in sassy and funny ways
have gone viral.
People see that Wendy’s is hilarious and are more inclined to go spend their money
there.

5. Millennials want to experience everything
We are a generation that prefers to spend money on experiences over things.
A brand that utilizes experiential social media marketing is much more likely to be
successful among Millennials.
SnapChat’s Spectacle glasses are a success because of their pop-up marketing
campaign.
It got people talking and spreading the word as they waited in anticipation for the
next pop-up to appear.

6. Millennials want to know you care
Most Millennials say that brands only care about customer feedback because it will
impact how other consumers will view the brand.
We need to know that the brand cares about us just as much as we care about them.
We are much more likely to stay loyal to a brand when we feel they actually care
about their consumers.
This is why social media pages that are interactive and vibrant are so important.

7. For more help with your social media marketing, visit GenM.co
https://.genm.co