Computer graphics and media design keynote presentation
•Download as PPTX, PDF•
0 likes•347 views
Recommended
Recommended
More Related Content
What's hot
What's hot (15)
Viewers also liked
Similar to Computer graphics and media design keynote presentation
Similar to Computer graphics and media design keynote presentation (20)
Recently uploaded
Recently uploaded (20)
Computer graphics and media design keynote presentation
- 1. How to get real and build relationships with your customers online HumanizeYour Brand and Corporate Content
- 2. Nicole Hudson CEO | President Inbound Lead Solutions
- 4. “Friends” were people you actually knew, the rules of engagement were very different. Companies and customers met when a transaction was taking place. Otherwise, everyone went their separate ways and did their own thing. Well, that kind of cut-and-dried, disconnected relationship is a thing of the past – at least for brands that want to succeed in the future.” ~ Megan Biro Forbes
- 6. Be Real.Take people on a journey
- 7. Ideas to help humanize your content Have a Plan | Editorial Calendar Photos & Videos of Team Encourage Employees Show us your community manager More Education Less Promotion
- 8. SIX WAYS THAT GREAT BRANDS HUMANIZE THEMSELVES
- 9. HAVE AND LIVE A PURPOSE THEIR PURPO ON THEIR SLEEVE
- 10. CHIPOTLE WEARSTHEIR PURPOSE ONTHEIR SLEEVE
- 14. TRYTO HELP PEOPLE ~ FOLLOWTHE PURPOSE NOTTHE PRODUCT
Editor's Notes
- At the same time you start with internal culture, building your social business from the inside out, you must also start with a focus on your customer, audience, community and stakeholders. Who are they? What do they need and want? What keeps them up at night? How can you help them achieve their goals? Where are they hanging out online? What conversations are they having? How can you have a relevant conversation with them that brings them value? Discuss who Maid Right Is – Founded – Briefly Mention JanPro Explain the Business Model – Features –Value and your specific section of it. What a Master Franchise Owner Is What a Unit Owner is
- Social media is not broadcast entertainment. You audience is going to see your self fulfilling broadcast as an interruption to their discussion. Build the relationships and earn the right to communicate with them. Share information that brings them value, not just helps you increase your blog traffic. The best social businesses listen more than they talk. Listen, watch and learn from the conversations you see and hear online. You’ll then know better how to engage in a way that brings value.
- You must get out of the old school thinking of only email blasts, traditional advertising. Think about the conversations, the content and the way you can build relationships with real human beings. If you think like a corporate engine or cog in the wheel you are going to have a hard time connecting as a human being. Relationships are the life raft of the never ending social network technology changes. If you focus on the relationships your audience will follow you wherever you go, despite how the social landscape changes. This is because they are not connecting with you as a Twitter handle or brand name, but instead as a human being or group of human beings.
- Don’t fake it until you make it. There is only one you so be that person, that brand. If you are new to Twitter or Facebook, don’t hop on and act like you are the world’s best expert. Instead share your humble self. Share your story as you learn social media. Let your audience know if it’s the first promotion you have ever done on Facebook or Twitter. Let them know if it’s your first Tweet chat or Twitter party. If you take your audience along for the ride as you grow, they will celebrate the wins with you as they were a reason you are there. They helped build you. They will then be emotionally invested in your success without even knowing it.
- Don’t fake it until you make it. There is only one you so be that person, that brand. If you are new to Twitter or Facebook, don’t hop on and act like you are the world’s best expert. Instead share your humble self. Share your story as you learn social media. Let your audience know if it’s the first promotion you have ever done on Facebook or Twitter. Let them know if it’s your first Tweet chat or Twitter party. If you take your audience along for the ride as you grow, they will celebrate the wins with you as they were a reason you are there. They helped build you. They will then be emotionally invested in your success without even knowing it.