Maid Right, a Premium Franchise Brands (PFB) residential cleaning franchise, and Inbound Lead Solutions (ILS), a social media and content marketing firm specializing in franchising, announced that PFB Vice President of Franchise Development Scott Thompson and ILS President Nicole Hudson will be featured speakers at BIA/Kelsey’s LEADING IN LOCAL: The National Impact conference in Atlanta, Georgia on May 7-9. Thompson and Hudson will participate on a panel titled “SuperForum: The Local Imperative for Brands, Franchisees and Multi-Locations” scheduled at 3:30pm on the first day of the conference. The duo will be discussing key components and a case study of how Maid Right built their LinkedIn profiles to support the sales funnel for online lead generation in franchise sales. Some of these components include: a strong LinkedIn strategy with robust personal profiles for the executives and sales team, optimized company pages that highlight company culture, and new showcase pages that can drill down into the franchise opportunity. As an additional reference point the case study from LinkedIn marketing solutions that is presented above on Franchise Development is a reference point on how service brand franchisors have used this channel in the past to grow their brand in the B2B space.

1. Growing a Franchise Brand With LinkedIn

2. Scott Thompson
Vice President Franchise Development
Premium Franchise Brands | Maid Right
Nicole Hudson
CEO | President
Inbound Lead Solutions

3. Maid Right is a Residential House Cleaning Franchise Concept
The business opportunity of a Maid Right Franchise System is two-fold
A Master Territory Owner and Local Unit Franchise Location

4. Marketing Challenge #1
Locate Interested and Qualified Candidates That Want To
Own A Residential Cleaning Franchise System

5. Marketing Challenge #2
Locate Interested and Qualified Candidates That Want To Own a Local Unit House
Cleaning Franchise System Backed By National Brands, Robust Marketing &
Operations Support

6. SOLUTION: TELL A BETTER STORY TO THE PEOPLE
WE WANTED TO HAVE A RELATIONSHIP WITH
Content Development | Social Media | Advanced
Messaging & Targeting of Ideal Franchise Candidates

7. LinkedIn Marketing Solutions Shows How
Other Service Brand Franchisors Have used
this channel for success
 Developed an Integrated Public Relations,
Content Development and Blog Strategy
 Increased Followers up to 83%
 Improved SERPS with Company Pages,
Content Development & Social Distribution
 Generated Leads That Resulted in Higher
Engagement throughout the Sales Process
 Sold Franchises From Leads That Originated
in LinkedIn and Other Social Media Efforts
http://www.slideshare.net/NicoleHudson1/linkedin-sbi-casestudyusen130524

8. THE STRATEGY: DEVELOP SOME
CONTENT AROUND THE BRAND & BUYER
PERSONAS

9. New Showcase Pages
Build to Each Biz Opp &
Buyer Persona
Imagery the
showcases the
buyer persona
for home
cleaning
Unique Content
Around the Brand
Targeted to Buyer
Persona
Centralized Page for all
franchise owners to follow
and promote

10. Call To Action
& Tracked
Phone Number
Showcase
Page |
Franchise
Opportunity
SEO Optimized
Copy and
Linking
Structure
Imagery focused on
both ideal franchise
candidates and buyer
personas
Unique Content around
the brand and
opportunity

11. Enhanced Content that tells a
better brands story and speaks to
the WHY of the company and the
master franchise owners

12. Enhanced Content that
showcases the relationship of
the business opportunity and
how the master and unit
franchise owners work together

13. @GetInboundLeads
nhudson@inboundleadsolutions.com
CONNECT
WITH US!
@smthompson1979
Scott.Thompson@premiumfranchisebrands.com