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www.xeodesign.com © 2014 XEODesign, Inc. XEODesign® Science of Fun 3 Ways Games Make Us Happier 1 @NicoleLazzaro nlazzaro@...
www.xeodesign.com © 2014 XEODesign, Inc. XEODesign® 1 Billion Players Served 2 10 Years 100,000 Downloads 16,000 Trees Til...
www.xeodesign.com © 2014 XEODesign, Inc. XEODesign® Everyone Has a Dream (write it down) 3 Tweet your dream @NicoleLazzaro...
www.xeodesign.com © 2014 XEODesign, Inc. XEODesign® Everyone Has Been Disappointed SURVIVAL THREATENED CORTISOL SEEK WORLD...
www.xeodesign.com © 2014 XEODesign, Inc. XEODesign® Happiness Problem #1: Sometimes Good Feels Bad 5 My Goal Feels Bad  ...
www.xeodesign.com © 2014 XEODesign, Inc. XEODesign® Happiness Problem #2: Emotions are Fleeting 6
www.xeodesign.com © 2014 XEODesign, Inc. XEODesign® Happiness Problem #3 Not on Speaking Terms 7 Limbic Feelings Cortex Th...
www.xeodesign.com © 2014 XEODesign, Inc. XEODesign® Can We Game the Brain? 8
www.xeodesign.com © 2014 XEODesign, Inc. XEODesign® Crazy Idea: Design Small Games - Daily Dose Dopamine Oxytocin Serotoni...
www.xeodesign.com © 2014 XEODesign, Inc. XEODesign® Games: 1. Goals, 2. Connect, 3. Recognize 10 Simple Games towards Drea...
www.xeodesign.com © 2014 XEODesign, Inc. XEODesign® The 4 Keys to Fun 11 Games are fun in 4 ways Hard Fun Challenge: Goals...
www.xeodesign.com © 2014 XEODesign, Inc. XEODesign® 1. Celebrate Small Goals ANTICIPATE RARE DOPAMINE REWARD TRAIN DAILY C...
www.xeodesign.com © 2014 XEODesign, Inc. XEODesign® 1. Celebrate Small Goals 13 Draw a Line to Hard & Serious Fun
www.xeodesign.com © 2014 XEODesign, Inc. XEODesign® Amplify the Reward: Asana Celebrations Game 14
www.xeodesign.com © 2014 XEODesign, Inc. XEODesign® 1. Celebrate Small Goals 15 Write 1 Step to your dream On back of game...
www.xeodesign.com © 2014 XEODesign, Inc. XEODesign® Experiment HUGS 16
www.xeodesign.com © 2014 XEODesign, Inc. XEODesign® 2. Connect Trust Reciprocate REDUCE FEAR AMPLIFY IN/OUT TOUCH SOCIAL B...
www.xeodesign.com © 2014 XEODesign, Inc. XEODesign® 2. Connect Trust Reciprocate 18 Draw a Line to People Fun
www.xeodesign.com © 2014 XEODesign, Inc. XEODesign® Candy Crush Saga Connection Game 19
www.xeodesign.com © 2014 XEODesign, Inc. XEODesign® Couple ThumbKiss Game 20
www.xeodesign.com © 2014 XEODesign, Inc. XEODesign® 2. Connect Trust Reciprocate 21 Write Friend’s Name On the back Tweet ...
www.xeodesign.com © 2014 XEODesign, Inc. XEODesign® 3. Respect from Those You Admire SOCIAL DOMINANCE MOOD FOOD! SEROTONIN...
www.xeodesign.com © 2014 XEODesign, Inc. XEODesign® 3. Respect from Those You Admire 23 Draw a Line to People & Serious Fun
www.xeodesign.com © 2014 XEODesign, Inc. XEODesign® Tinder Recognition Game 24
www.xeodesign.com © 2014 XEODesign, Inc. XEODesign® 3. Respect from Those You Admire 25 How Share Accomplishments? Tweet y...
www.xeodesign.com © 2014 XEODesign, Inc. XEODesign® 4. World Changing “Likes” on Goals Mean More 26 Remember you can be a ...
www.xeodesign.com © 2014 XEODesign, Inc. XEODesign® Contact XEO to Increase Your Fun 27 Prizes! Tweet your dream @NicoleLa...
www.xeodesign.com © 2014 XEODesign, Inc. XEODesign® Make People Happier with Your Service 28 Prizes! Tweet your dream @Nic...
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The Science of Fun: 3 Ways Games Make us Happier and Save the World GSummit 2014

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Change is hard. Advances in game design and neuroscience can make it easy. Millennium of evolution gives us an amazing system for acquiring behavior good and bad. The rush of positive emotions such as dopamine (reward), endorphin (euphoria), and oxytocin (trust) do daily battle with bad boys such as cortisol (stress). The activities we engage in for these daily battles tune our behavior. The challenge is that the cognitive rational self that sets our goals is not the same brain system that deals out the chemicals that make us feel good. Serious game designers and Gamifciation experts ignore this battle at their peril. Specially designed games can hack your brain to turn vicious cycles into virtus ones to help you lose weight, get smarter, and even fight climate change.
Come and explore this playful splash into 3 specific ways the fun of games can rewire your brain to be happier, healthier, and primed to work together to save the planet.

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The Science of Fun: 3 Ways Games Make us Happier and Save the World GSummit 2014

  1. 1. www.xeodesign.com © 2014 XEODesign, Inc. XEODesign® Science of Fun 3 Ways Games Make Us Happier 1 @NicoleLazzaro nlazzaro@xeodesign.com #GSummit
  2. 2. www.xeodesign.com © 2014 XEODesign, Inc. XEODesign® 1 Billion Players Served 2 10 Years 100,000 Downloads 16,000 Trees TiltWorld.com 22 Years XEODesign®
  3. 3. www.xeodesign.com © 2014 XEODesign, Inc. XEODesign® Everyone Has a Dream (write it down) 3 Tweet your dream @NicoleLazzaro #gsummit Win a Prize
  4. 4. www.xeodesign.com © 2014 XEODesign, Inc. XEODesign® Everyone Has Been Disappointed SURVIVAL THREATENED CORTISOL SEEK WORLD CANNOT MEET NEEDS LOOK FOR NEW WAYS 4
  5. 5. www.xeodesign.com © 2014 XEODesign, Inc. XEODesign® Happiness Problem #1: Sometimes Good Feels Bad 5 My Goal Feels Bad    Feels Good
  6. 6. www.xeodesign.com © 2014 XEODesign, Inc. XEODesign® Happiness Problem #2: Emotions are Fleeting 6
  7. 7. www.xeodesign.com © 2014 XEODesign, Inc. XEODesign® Happiness Problem #3 Not on Speaking Terms 7 Limbic Feelings Cortex Thoughts
  8. 8. www.xeodesign.com © 2014 XEODesign, Inc. XEODesign® Can We Game the Brain? 8
  9. 9. www.xeodesign.com © 2014 XEODesign, Inc. XEODesign® Crazy Idea: Design Small Games - Daily Dose Dopamine Oxytocin Serotonin Endorphin 9 Dr. Loretta Graziano Breuning Dr. Paul Zak
  10. 10. www.xeodesign.com © 2014 XEODesign, Inc. XEODesign® Games: 1. Goals, 2. Connect, 3. Recognize 10 Simple Games towards Dream Simple Science
  11. 11. www.xeodesign.com © 2014 XEODesign, Inc. XEODesign® The 4 Keys to Fun 11 Games are fun in 4 ways Hard Fun Challenge: Goals Obstacles Strategies Easy Fun Novelty: Exploration Creativity Role Play People Fun Friendship: Cooperation Competition Serious Fun Meaning: Real World Change Each has unique Emotions 4K2F.com
  12. 12. www.xeodesign.com © 2014 XEODesign, Inc. XEODesign® 1. Celebrate Small Goals ANTICIPATE RARE DOPAMINE REWARD TRAIN DAILY CELEBRATIONS I DID IT! o/ 12 fear
  13. 13. www.xeodesign.com © 2014 XEODesign, Inc. XEODesign® 1. Celebrate Small Goals 13 Draw a Line to Hard & Serious Fun
  14. 14. www.xeodesign.com © 2014 XEODesign, Inc. XEODesign® Amplify the Reward: Asana Celebrations Game 14
  15. 15. www.xeodesign.com © 2014 XEODesign, Inc. XEODesign® 1. Celebrate Small Goals 15 Write 1 Step to your dream On back of game card Tweet your dream @NicoleLazzaro #gsummit Win a Prize
  16. 16. www.xeodesign.com © 2014 XEODesign, Inc. XEODesign® Experiment HUGS 16
  17. 17. www.xeodesign.com © 2014 XEODesign, Inc. XEODesign® 2. Connect Trust Reciprocate REDUCE FEAR AMPLIFY IN/OUT TOUCH SOCIAL BONDS OXYITOCIN TRUST HUG SING DANCE TOGETHER CONNECTION 17
  18. 18. www.xeodesign.com © 2014 XEODesign, Inc. XEODesign® 2. Connect Trust Reciprocate 18 Draw a Line to People Fun
  19. 19. www.xeodesign.com © 2014 XEODesign, Inc. XEODesign® Candy Crush Saga Connection Game 19
  20. 20. www.xeodesign.com © 2014 XEODesign, Inc. XEODesign® Couple ThumbKiss Game 20
  21. 21. www.xeodesign.com © 2014 XEODesign, Inc. XEODesign® 2. Connect Trust Reciprocate 21 Write Friend’s Name On the back Tweet your dream @NicoleLazzaro #gsummit Win a Prize
  22. 22. www.xeodesign.com © 2014 XEODesign, Inc. XEODesign® 3. Respect from Those You Admire SOCIAL DOMINANCE MOOD FOOD! SEROTONIN REOCOGNITION EXPRESS PRIDE RECIPROCATE 22
  23. 23. www.xeodesign.com © 2014 XEODesign, Inc. XEODesign® 3. Respect from Those You Admire 23 Draw a Line to People & Serious Fun
  24. 24. www.xeodesign.com © 2014 XEODesign, Inc. XEODesign® Tinder Recognition Game 24
  25. 25. www.xeodesign.com © 2014 XEODesign, Inc. XEODesign® 3. Respect from Those You Admire 25 How Share Accomplishments? Tweet your dream @NicoleLazzaro #gsummit Win a Prize
  26. 26. www.xeodesign.com © 2014 XEODesign, Inc. XEODesign® 4. World Changing “Likes” on Goals Mean More 26 Remember you can be a game changer too. For yourself, your friends, and your planet.
  27. 27. www.xeodesign.com © 2014 XEODesign, Inc. XEODesign® Contact XEO to Increase Your Fun 27 Prizes! Tweet your dream @NicoleLazzaro #gsummit nlazzaro@xeodesign.com #GSummit Games & DOSE to make us happier Goals Reward Connect Trust Respect From Those Admire Save The Real World
  28. 28. www.xeodesign.com © 2014 XEODesign, Inc. XEODesign® Make People Happier with Your Service 28 Prizes! Tweet your dream @NicoleLazzaro #gsummit Contact XEO nlazzaro@xeodesign.com #GSummit

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