1.
www.xeodesign.com
© 2014 XEODesign, Inc.
XEODesign®
Science of Fun 3 Ways Games Make Us Happier
1
@NicoleLazzaro
nlazzaro@xeodesign.com #GSummit

2.
www.xeodesign.com
© 2014 XEODesign, Inc.
XEODesign®
1 Billion Players Served
2
10 Years
100,000 Downloads
16,000 Trees
TiltWorld.com
22 Years
XEODesign®

3.
www.xeodesign.com
© 2014 XEODesign, Inc.
XEODesign®
Everyone Has a Dream (write it down)
3
Tweet your dream
@NicoleLazzaro #gsummit
Win a Prize

4.
www.xeodesign.com
© 2014 XEODesign, Inc.
XEODesign®
Everyone Has Been Disappointed
SURVIVAL THREATENED
CORTISOL SEEK
WORLD CANNOT MEET NEEDS
LOOK FOR NEW WAYS
4

5.
www.xeodesign.com
© 2014 XEODesign, Inc.
XEODesign®
Happiness Problem #1: Sometimes Good Feels Bad
5
My Goal
Feels Bad

 
Feels Good

6.
www.xeodesign.com
© 2014 XEODesign, Inc.
XEODesign®
Happiness Problem #2: Emotions are Fleeting
6

7.
www.xeodesign.com
© 2014 XEODesign, Inc.
XEODesign®
Happiness Problem #3 Not on Speaking Terms
7
Limbic Feelings
Cortex Thoughts

8.
www.xeodesign.com
© 2014 XEODesign, Inc.
XEODesign®
Can We Game the Brain?
8

9.
www.xeodesign.com
© 2014 XEODesign, Inc.
XEODesign®
Crazy Idea: Design Small Games - Daily Dose
Dopamine
Oxytocin
Serotonin
Endorphin
9
Dr. Loretta Graziano Breuning Dr. Paul Zak

10.
www.xeodesign.com
© 2014 XEODesign, Inc.
XEODesign®
Games: 1. Goals, 2. Connect, 3. Recognize
10
Simple Games towards Dream Simple Science

11.
www.xeodesign.com
© 2014 XEODesign, Inc.
XEODesign®
The 4 Keys to Fun
11
Games are fun in 4 ways
Hard Fun Challenge: Goals Obstacles Strategies
Easy Fun Novelty: Exploration Creativity Role Play
People Fun Friendship: Cooperation Competition
Serious Fun Meaning: Real World Change
Each has unique Emotions
4K2F.com

12.
www.xeodesign.com
© 2014 XEODesign, Inc.
XEODesign®
1. Celebrate Small Goals
ANTICIPATE RARE
DOPAMINE REWARD
TRAIN DAILY CELEBRATIONS
I DID IT! o/
12
fear

13.
www.xeodesign.com
© 2014 XEODesign, Inc.
XEODesign®
1. Celebrate Small Goals
13
Draw a Line to Hard & Serious Fun

14.
www.xeodesign.com
© 2014 XEODesign, Inc.
XEODesign®
Amplify the Reward: Asana Celebrations Game
14

15.
www.xeodesign.com
© 2014 XEODesign, Inc.
XEODesign®
1. Celebrate Small Goals
15
Write 1 Step to your dream
On back of game card
Tweet your dream
@NicoleLazzaro #gsummit
Win a Prize

16.
www.xeodesign.com
© 2014 XEODesign, Inc.
XEODesign®
Experiment
HUGS
16

17.
www.xeodesign.com
© 2014 XEODesign, Inc.
XEODesign®
2. Connect Trust Reciprocate
REDUCE FEAR
AMPLIFY IN/OUT
TOUCH SOCIAL BONDS
OXYITOCIN TRUST
HUG SING DANCE TOGETHER
CONNECTION
17

18.
www.xeodesign.com
© 2014 XEODesign, Inc.
XEODesign®
2. Connect Trust Reciprocate
18
Draw a Line to People Fun

19.
www.xeodesign.com
© 2014 XEODesign, Inc.
XEODesign®
Candy Crush Saga Connection Game
19

20.
www.xeodesign.com
© 2014 XEODesign, Inc.
XEODesign®
Couple ThumbKiss Game
20

21.
www.xeodesign.com
© 2014 XEODesign, Inc.
XEODesign®
2. Connect Trust Reciprocate
21
Write Friend’s Name
On the back
Tweet your dream
@NicoleLazzaro #gsummit
Win a Prize

22.
www.xeodesign.com
© 2014 XEODesign, Inc.
XEODesign®
3. Respect from Those You Admire
SOCIAL DOMINANCE MOOD FOOD!
SEROTONIN REOCOGNITION
EXPRESS PRIDE RECIPROCATE
22

23.
www.xeodesign.com
© 2014 XEODesign, Inc.
XEODesign®
3. Respect from Those You Admire
23
Draw a Line to People & Serious Fun

24.
www.xeodesign.com
© 2014 XEODesign, Inc.
XEODesign®
Tinder Recognition Game
24

25.
www.xeodesign.com
© 2014 XEODesign, Inc.
XEODesign®
3. Respect from Those You Admire
25
How Share
Accomplishments?
Tweet your dream
@NicoleLazzaro #gsummit
Win a Prize

26.
www.xeodesign.com
© 2014 XEODesign, Inc.
XEODesign®
4. World Changing “Likes” on Goals Mean More
26
Remember you can
be a game changer
too. For yourself, your
friends, and your
planet.

27.
www.xeodesign.com
© 2014 XEODesign, Inc.
XEODesign®
Contact XEO to Increase Your Fun
27
Prizes!
Tweet your dream
@NicoleLazzaro #gsummit
nlazzaro@xeodesign.com #GSummit
Games & DOSE to make us happier
Goals Reward
Connect Trust
Respect From Those Admire
Save The Real World

28.
www.xeodesign.com
© 2014 XEODesign, Inc.
XEODesign®
Make People Happier with Your Service
28
Prizes!
Tweet your dream
@NicoleLazzaro #gsummit
Contact XEO
nlazzaro@xeodesign.com #GSummit