1. Niketas
Marketing
Nicole Seibert
October 2013

2. Niketas Marketing
 Niketas Marketing is a full service Marketing
Automation and Analytics deployment group
 We work with companies to determine, strategize
and deploy Marketing projects
 We specialize in Marketing Automation tools such
as Eloqua, Marketo and Sales Automation tools
Salesforce.com, Oracle on Demand CRM. We are
data mining and segmentation developers that
focus on brand messages.
 We focus on creating excellent strategy, customer
experience and alignment with brand for your
prospects and customers. This is not always the
easy path, but it is a fruitful path for your business.

3. Marketing Automation
 Within the Marketing Automation (MA)
space Niketas Marketing built
 100s of lead scoring, lead database flow
schemas, and integration programs
 1000s of automation specialty programs
including data creation and data cleansing
and email campaigns.
 1000s of surveys, forms, webinars, seminars
 100,000 of emails from scratch, html or
templates

4. Marketing Automation Case
Study
 Client MA required a systematic way to
deploy weekly emails to their base so that
no one in their database receive more
than 2 emails a week.
 Solution: We built weekly programs to filter
or segment their database into email
pools and sent individuals to campaigns
based on these segments.

5. Sales Automation
 Within the Sales Automation (SA) space
Niketas Marketing
 Built 100s of data schemas and MA integration
projects
 Deployed 100s of specialty insight tools either
via Marketing Automation (such as Engage or
Prospect Profiler) or 3rd party tools.
 Integrated 100s of secondary sources to
enhance sales data
 Created 100s of sales funnel and process
documents to facilitate new processes

6. Sales Automation Case Study
 Client SA needed to ensure that at least one
individual was entered into each sales
opportunity the sales team created.
 Solution: We instructed and built special
coding on the back end of their system that
required this data upon creation of a new
opportunity. Additionally, we scoured the
sales teams emails sent for other individuals
emailed to this company and created an
interface that proactively asked the sales
team if this individual was engaged in a
specific opportunity.

7. Market and Sales Automation
 Within the Marketing/Sales integration
space Niketas Marketing
 Worked with joint teams determining
marketing to sales processes
 Encourage positive marketing and sales
teamwork practices
 Ensure best practices around data
governance and system of record are in
place

8. Market and Sales Automation
Case Study
 Client MA/SA needed to encourage
Marketing and Sales to work together with the
advent of a new marketing automation tool
and therefore changes to Marketing and
Sales processes.
 We developed an awards program that sent
Marketing and Sales winners to lunch monthly
and at the yearly awards ceremony awarded
a Marketing and Sales “team” for best
performance by the numbers.

9. Marketing Analytics
 Within the Marketing Analytics space Niketas
Marketing developed
 Many customer databases and extended
integration plan for both in-house and
secondary source data
 100s of surveys to help you understand your
customer better
 Many customer data/survey 5-year plans to
ensure you are getting the data you need to
best serve your customers and make your data
work for you.

10. Marketing Analytics Case
Study
 For a Marketing Analytics client Niketas
Marketing developed and deployed their
Customer Satisfaction Survey within their MA
tool and Presented a plan to upper
management for
 Path for product development
 Plan for customer service performance
improvement
 Integrated CSAT/# of response with Sales
Automation tool as a measure for sales team to
utilize on sales calls

11. Marketing Analytics
 Within the Marketing Analytics space Niketas
Marketing created
 100s of customer segmentation schemas
including personas
 100s of models for customer acquisition,
customer behavior, customer experience,
general demographics
 Analysis of purchase paths, price, customer
insight, target segment, customer response,
customer service, survey results and product
development
 KPIs and standard reporting

12. Marketing Analytics Case
Study
 For a Marketing Analytics client Niketas
Marketing utilized in-house data creating
segment and segment personas for usage
of the client’s product
 Insights around customer service garnered
 Develop segments/personas not only to
target, but also to disengage due to high
costs

13. Niketas Marketing
 If you need help with your Marketing
systems, data or customer analysis Niketas
Marketing can help you.
 We help you discover and focus on your
prospects and customers
 We can be reached at
nicobintell@gmail.com or 630-391-2309
 How can we help you today?