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Happy to be here! Also happy because the call for papers for this conference surprised me, and that’s why I wanted to be here. In a sense that it drew attention to the differences in our fields. In my opinion our fields are not separate fields. They are intimately connected. Both comic and fan scholars are interested in popular culture, and the active audiences that group around narratives. All of us are interested in media. By default. We are drawn to images, texts, and how audiences creatively appropriate these.
It seemed to me that our fields were becoming closer aligned, because of media culture. We can't study popculture today without thinking of technology, convergence, ransmediality. Without netflix, kickstarter, twitter, interfaces, algoritms. I use the term interdisciplinary media studies for a reason – we need to move forward together, in tune with new media, and not separately. And today I’ll show you some things that we have in common. Spoiler alert those things are in the title.
We have a lot in common; we study pop-culture, media, phenomena like fandom. That they are separate disciplines was not something that I often thought about consciously, to be honest.
Comic book fandom is growing; comiket half a million visitors each year, san diego comic con 130.000 roughly. Very visble and globally, comic cons are booming. Each year a bigger Dokomi. But the comic book fans are also at Spiel, Gamescon, etc.
But then I started to look deeper and our disciplines segregated; we weren’t citing each other; weren’t engaging with each other’s works, have different journals.
Very diversified; Flow of content across media platforms. But this is a very cohesive flow in his terminology. Each installment builds on another but can also be consumed individually. By now, we see a wide array of transmedia practices that go beyond Jenkins term. Relationships across media have been captured as, transmeida world building, transmedia play, transmedia design, transmedia marketing. We see a buffet of inter/transmedia strategies.
Just one example of this….. Adaptations of comics are the new black. Streaming services have a key interest in adapting comics as episodic, televisual content. What we see here is a strategy of rebranding comics and repurposing them as quality tv. This is usually not a faithful adaptation. These series are often loosely inspired by the source-text and aim to mature it. They frame existing content and mould it into the quality tv format - long story arcs and narrative complexity, mature vibes, gendered. And then another example of a transmedia strategy.
Segments of readers and viewers that doni’t see eye to eye. That don’t get along. That troll each other. Similarities with the backlash in DR who; similarities with ghostbusters the mixed audiences of the film, the comics, and maybe they blend. but not always the difficult conversations. Am i allowed to hate this film but like the character? am i allowed as a fan to genuinely dislike the film? Is the film truly empowering as a text or not? Another exmaple of transmedia exclusion; audiences testing, judging each other for not truly getting the text, its history or comics.
Transmedia is not a neat and clean process. It also involves different, fragmented audiences. THere's a lot happening here in terms of hierarchy, inclusion and exclucion. My question to you the coming days is: What terms do we equip ourselves with in the future?
Both of these fields are heavily affected by media technology, and media is in a paradigm shift. We see the domain at least where I'm from shifting to new media/digital culture, to information technology, to data, to platforms. PThese are the context we need to take into account when we study p.
In our data-driven society, there's a lot of experimentation with (creative) AI tools. Ai nudist painter, AI script, ai musician, ai director Technology affects both fans, creators, and how we engage with art.
I'm here the full 2 days and i would love to discuss characters, emotions and audiences with you <3 Thank you!
End with mission statement; Society is changing. As the humamnities, we can make a difference. We are critical thinkers and we need to stay on top of things.