8. A king’s ransom? What is the role of the employer? What do we want the benefits programme to do? How can we further strengthen governance? Can we increase return on investment? How do we want to be viewed? Defined Benefit Hard Cash Paternal Commercial
31. What is corporate wrap? High Net Worth Available income School fees Young families Foot on property ladder Graduates
32. What is corporate wrap? Decumulation High Net Worth Alternative tax incentives Pension maximising Available income School fees Share save Young families Accessibility Foot on property ladder Deposit Graduates Short term savings/debt
46. Treat me like a king Differentiation will be in the user experience Show me that you know me: ‘don’t treat me like just another policy number’ Remember me: ‘don’t ask me the same things every time we meet’ It’s complicated; help me: ‘but don’t lecture me’ Make some helpful suggestions: ‘but don’t sell to me’ Make it clear, convenient, and give me some context