Learn some actionable tips on improving local search visibility!

1. Level Up with Local SEO
Niki Mosier
Sr. SEO Account Manager
Two Octobers
@nikers85

2. World 1-1 Local seo 101 - key Ranking Factors
● Google My Business
● Citations
● Reviews
● Local Links
● On-Page
● Behavioral
Bonus Resource - https://moz.com/local-search-ranking-factors

3. World 1-2 Google My Business
● Categories
● Photos
● Reviews
● Posts
● Q&A
● Products/Services
● Description
Pro Tip - Add UTM tracking to GMB
URL and all URLs used in Posts
Pro Tip -
https://myaccount.google.com/permissions

4. World 1-3 Citations
● Consistent NAP Info
● Brand-Building
● Citation Management
● Publisher Diversity
Bonus Resource - https://moz.com/local/search

5. World 1-4 Reviews
● Reviews are HUGE ranking factor
● Reviews on multiple platforms
● Respond to reviews
● Review Management Software
● Report SPAM
Pro Tip - If you find something especially spammy tweet
about it with the hashtag #STOPCRAPONTHEMAP. Also tag
@googlemybusiness

6. World 2-1 Local Links
● Backlinks Matter
● Make it second nature to ask
● Think Local
● Think outside the box
Bonus Resource -
https://whitespark.ca/blog/7-easy-local-link-building-tactics/

7. World 2-2 On- Page and behavioral
● NAP
● Keywords
● Domain Authority
● Location Pages
● Content
● Schema
● Behavioral

8. W0rld 2-3 The Schema Scoop
● LocalBusiness
● Review
● Q&A
● Event
● JobPosting
Pro Tip - Steal My JSON and Google’s Structured Data Testing
Tool https://search.google.com/structured-data/testing-tool
From BrightLocal:
● 25% higher click-through rate on pages with markup (Rotten Tomatoes)
● 35% increase in visits for recipes with markup (Food Network)
● 1.5% more time spent on pages and 3.6x higher interaction rate (Rakuten)

9. World 2-4 Local Competitor Audit
● Pick 3-5 keywords
● Identify top 3-5 competitors for those keywords
○ MobileMoxie
○ LocalFalcon
● SPAM in Competitor Listings
● GMB Listing
● Location Page
Local Competitor Audit Process https://goo.gl/NYk2d3

10. Takeaways
● Spend time in the SERPS - both desktop and mobile
● Keep an eye on what the competitors are doing
● Keep testing
Bonus Resource -
https://searchengineland.com/what-do-the-symbols-mean-in-googles-map-
pack-and-local-finder-314295

11. Questions?
@nikers85 bit.ly/level_up_local_seo