1. User Experience (UX)
Why should you care?
Nirish Shakya Dan Sorvik

3. http://blogs.technet.com/blogfiles/ewan/WindowsLiveWriter/TheDesignofEverydayThings_F12A/IMAGE_006%5B2%5D.jpg

4. Extreme'
naviga-on'
anyone?'

5. What’s the
correct format?

21. Customers don’t pay for the product
They pay for the
atisfying
experience
s

22. UX matters
Because everyone has a customer!

23. What is UX?
Not just usability

24. http://media.smashingmagazine.com/

25. What
elements
matter to
us?
http://uxmag.com/uploads/halvorson4cs/IBMinfographic.gif:

26. My good ol’ pre-UX days

27. 2
Driver
http://nedmartin.org/uni/_img/INFS1200-ass1p1-ER-diagram.png

28. s
http://www.agilemodeling.com/images/models/useCaseReuse.gif

29. ?
?
User
User

30. How the How the How the business
How the customer How the analyst
project leader programmer consultant
explained it designed it
understood it wrote it described it
How the project What operations How the customer How it was What the customer
was documented installed was billed supported really wanted

31. http://wtfjournal.com/wp-content/uploads/2010/05/old-driver.gif

33. requirements = GetRequirements();!
for (int i = 0; i < requirements.Count; i++)!
{!
CodeRequirement(requirements[i]);!
TestRequirement(requirements[i]);!
DeployRequirement(requirements[i]);!
} !
if (budget > expectations && client == happy)!
Celebrate();!
else!
PassTheBuck(buck);!

35. The
user
manual

36. User%manual% Tech%support%
Ignorance%is%
bliss!%

39. RO(UX)I
The benefits

40. Costs
Revenues

41. Good UX
Increases sales

42. The $300 million button"
- Jared Spool, User Interface Engineering
http://www.uie.com/articles/three_hund_million_button

43. Register
before you buy

46. But'HOW'
do'I'pay??'

47. Good UX
Increases productivity

51. 19 seconds
X 1000 visitors per day
= 19000 seconds per day
= 13 hours per day
= 197 days per year!

52. Good UX
= happier (and loyal) customers

54. It’s not the customer’s job to tell you
what’s wrong with your product

55. http://universaldesignresource.com/blog_post_images/0000/0076/BadDesignGun.jpg

56. UX skills
enhance your resume

58. http://media.smashingmagazine.com/

59. 5 tips
from the UX toolkit

60. Tip 1
Know thy user

61. Who is your
user?

62. Know your
users and their
context

63. Tip 2
Ask why

64. Make sure you know:
 Business Goals
 User Goals
Are they the same?
Ask why it is being (re) designed

65. Tip 3
Test early, test quickly

66. http://www.smashingmagazine.com/2010/06/16/design-better-faster-with-rapid-prototyping/

68. “You want to watch the first season
of ‘Friends’. How would you
download it from this site?
http://www.smashingmagazine.com/2010/06/16/design-better-faster-with-rapid-prototyping/

69. UX testing in agile
Daily%scrum%mee8ng%
Hallway%
tes8ng%

70. Heuristics testing
Eg. Nielsen’s heuristics:
1. Visibility of system status
2. Match between system and the real world
3. User control and freedom
4. Consistency and standards
5. Error prevention
6. Recognition rather than recall
7. Flexibility and efficiency of use
8. Aesthetic and minimalist design
9. Help users recognize, diagnose, and recover from
errors
10. Help and documentation
bit.ly/H0yaff

71. Tip 4
Stick to conventions

72. Don’t reinvent the wheel
(unless you know what you’re doing):
http://tao221.files.wordpress.com/2010/11/wheel.jpg

74. UX Design Patterns
• Yahoo Design Pattern Library:
http://developer.yahoo.com/ypatterns/
• User Interface Design Patterns:
http://ui-patterns.com/
• Patterny: http://patternry.com/
• Quince UX Design Patterns:
http://quince.infragistics.com/UX-Design-
Patterns.aspx

76. Tip 5
Tools & Resources

77. Wire framing tools
To make your ideas come
to life – easily and
cheaply

78. Screen sharing tools
To get a second opinion &
conduct tasks with others
without leaving your desk

79. Getting involved in UX

80. Sydney UX Book Club"
bit.ly/GNNFsl

81. IxDA Sydney"
bit.ly/H4Vght

82. CHISIG mailing list"
bit.ly/H4Tv3L

83. UX Australia conferences"
bit.ly/H4DgW3
http://www.flickr.com/photos/mojohand/6104627517/

84. Key takeaways
• Customers don't pay for the product, they pay for the satisfying experience
• UX matters because everyone has a customer
• Benefits of UX:
– Good UX increases sales
– Good UX increases productivity
– Good UX = happier (and loyal customers)
– UX skills enhance your resume
• 5 tips:
1. Know thy user
2. Ask why
3. Test early, test quickly
4. Stick to conventions
5. Tools & resources
• Getting involved in UX
– Sydney UX Book Club
– IxDA Sydney
– CHISIG mailing list
– UX Australia conferences

85. Eyetracking demo

86. Say hello!
Nirish Shakya
Dan Sorvik
nshakya@objectivedigital.com
dsorvik@objectivedigital.com
0431 170 608
0401 595 884
@NirishShakya
@DanSorvik
301/15 Lime Street
King Street Wharf
www.ObjectiveDigital.com Sydney NSW 2000