Chilean online commerce is small, with less than 2% of sales contributing to the total retail sales. However, this scenario is changing fast and online commerce is growing quicker than ever before. Mobile commerce is the major contributor to the online retail sales which is because of high adoption to Smartphone's and high internet speeds coupled with high internet penetration across the country. Though the economy has slowed down in the last two years, online commerce is not affected due to these macro-economic changes but instead more Chileans are adopting online commerce every year. Key Findings Online retailing has high potential compared to conventional channels, and is expected to grow at a CAGR of 15.2% over the forecast period High internet penetration and very high Smartphone penetration will act as a catalyst for the emerging online shopping market Electrical and electronics was the largest product group in 2015, with total online sales of CLP281, 511.7 billion, or 47.6% of total online retail sales in 2015

2. Overview of Chile’s Online Retail Market
• Chile is the leading country in Latin America in
terms of electronic commerce transactions.
• The online retail market is small, accounting for
only 2% of the total retail sales value in Chile.
• Increasing and easy access to internet is the main
motivational factor for the online retail market.
• Increasing penetration of smartphones to gear up
m commerce segment.
• Falabella, Lan.com and Mercado Libre are the
most popular e commerce websites in Chile.

3. Key Factors Driving Growth in Chile’s Online
Retail Market
Increased
broadband
penetration
Rising use of
smartphones
Favorable
government
initiatives
Advanced telecom
infrastructure and
regulatory system
Development of
M commerce
applications

4. Some other facts about the Chile Online Retail
Market
Lan.com, Falabella and Mercado Libre are the most popular E commerce sites in Chile.
Electronics, Tickets to concerts and Plane tickets are the favorite products of E commerce shoppers.
84% of Chilean Internet users are engaged in online retailing.
Only 3% of Chileans are engaged in M commerce, while 70% use a laptop or personal computer to shop
online.

5. To know more on coverage, click on the link below:
https://www.kenresearch.com/consumer-products-and-retail/wholesale-and-retail/consumer-attitudes-
online-retail-dynamics-chile/37630-95.html
Related Reports:
Consumer Attitudes and Online Retail Dynamics in Spain, 2014-2019
Contact
Information
Ankur Gupta, Head Marketing & Communications
Email Id: query@kenresearch.com
Phone No: +91-124-4230204

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