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Keyword Research
Keyword Research

• What phrase permutations are
Keyword Research

• What phrase permutations are
• Why they are important
Keyword Research

• What phrase permutations are
• Why they are important
• How to investigate permutations
  using Market Samurai
Keyword Research
Keyword Research
Permutation = rearrangement of the
words that make up the phrase
Keyword Research
Permutation = rearrangement of the
words that make up the phrase

      eg. ʻdog training collarʼ
Keyword Research
           Permutation = rearrangement of the
           words that make up the phrase

                   eg. ʻdog training collarʼ

1. dog training collar
Keyword Research
           Permutation = rearrangement of the
           words that make up the phrase

                   eg. ʻdog training collarʼ

1. dog training collar
2. dog collar training
Keyword Research
           Permutation = rearrangement of the
           words that make up the phrase

                   eg. ʻdog training collarʼ

1. dog training collar
2. dog collar training
3. training dog collar
Keyword Research
           Permutation = rearrangement of the
           words that make up the phrase

                   eg. ʻdog training collarʼ

1. dog training collar            4. training collar dog
2. dog collar training
3. training dog collar
Keyword Research
           Permutation = rearrangement of the
           words that make up the phrase

                   eg. ʻdog training collarʼ

1. dog training collar            4. training collar dog
2. dog collar training            5. collar dog training
3. training dog collar
Keyword Research
           Permutation = rearrangement of the
           words that make up the phrase

                   eg. ʻdog training collarʼ

1. dog training collar            4. training collar dog
2. dog collar training            5. collar dog training
3. training dog collar            6. collar training dogs
Keyword Research




                   Misleading Word Order
                         = Low PBR
Keyword Research
Keyword Research

• Dig a little deeper...
Keyword Research

• Dig a little deeper...
• Examine keyword phrases that have
Keyword Research

• Dig a little deeper...
• Examine keyword phrasesand ahave
  a high level of SEO traffic
                             that
                                  low
  PBR.
Keyword Research
Keyword Research

Strategy Recap
Keyword Research

Strategy Recap

1. Start with seed keyword and generate related phrases
Keyword Research

Strategy Recap

1. Start with seed keyword and generate related phrases

2. Identified phrase with high SEOT and low PBR
Keyword Research

Strategy Recap

1. Start with seed keyword and generate related phrases

2. Identified phrase with high SEOT and low PBR

3. Generate permutations
Keyword Research

Strategy Recap

1. Start with seed keyword and generate related phrases

2. Identified phrase with high SEOT and low PBR

3. Generate permutations

4. Look for a permutation that has a high PBR
Keyword Research
Keyword Research

Sometimes...
Keyword Research

Sometimes...

 •   All permutations have a low PBR
Keyword Research

Sometimes...

 •   All permutations have a low PBR

Possible Reason
Keyword Research

Sometimes...

 •   All permutations have a low PBR

Possible Reason

 •   A word is missing in the phrase
Keyword Research




        ?
Keyword Research

High SEO Traffic




                  ?
Keyword Research

High SEO Traffic + Low PBR




                       ?
Keyword Research

High SEO Traffic + Low PBR on ALL permutations




                        ?
Keyword Research

  High SEO Traffic + Low PBR on ALL permutations

Check whether there is a word missing from your phrase




                            ?
Keyword Research

Indicator   Strategy
Keyword Research

        Indicator             Strategy


High SEO Traffic and low PBR
Keyword Research

        Indicator                     Strategy

                              Generate permutations and
High SEO Traffic and low PBR   analyze them to check for a
                              high PBR permutation.
Keyword Research

         Indicator                    Strategy

                              Generate permutations and
High SEO Traffic and low PBR   analyze them to check for a
                              high PBR permutation.




ALL permutations have a low
PBR
Keyword Research

         Indicator                     Strategy

                               Generate permutations and
High SEO Traffic and low PBR    analyze them to check for a
                               high PBR permutation.




ALL permutations have a low   Check for missing words using
PBR                           the Google Search Keyword
                              option.

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How to Avoid Targeting the Wrong Keywords