Case study: Implementation of ISO20121, 2012 World Triathlon Series Yokohama. Why/how did you get involved with ISO 20121? What results have you seen from using this standard? What is the future for the Japanese events industry and sustainability?

1. 2012 World Triathlon Series Yokohama
Implementation of the ISO 20121
Nobuaki Koshikawa
Consultant : Sustainable Events
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2. 1. Implementation of the ISO 20121 | Event information
Name 2012 World Triathlon Series Yokohama
Date 29-30, September, 2012
Venue In Yokohama City
The triathlon course will be specially set up for the event at Yamashita Park.
Programs Elite 29, September, 2012
Age Group / Relay/ ParaTriathlon
30, September, 2012
Category Elite Standard Distance
Age Group Standard Distance / Sprint Distance
Relay Standard Distance
ParaTriathlon Sprint Distance
Swim Bike Run Total
Standard Distance 1.5km 40.0km 10.0km 51.5km
Sprint Distance 0.75km 20.0km 5.0km 25.75km
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3. 1. Implementation of the ISO 20121 | The reason for address ISO 20121
1) Check
World Triathlon Series Yokohama is
- Event Management System is established
- Sincere and earnest address to the sustainability
- these effort are appropriate approach to international standard.
2) Communicate
- Boost Yokohama as sustainable community.
- Spread the sustainable action in to the event in Japan.
- Introduce the quality of event of Japan to the world.
3) Continue
- Make stride toward sustainable event.
- Host WTS in Yokohama.
- Organize international events in Yokohama.
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4. 1. Implementation of the ISO 20121 | Effort in the game
Efforts for environment:
Cleaning up the sea bottom at Port of Yokohama where the swim course of WTS
Yokohama was laid out, and implementation of activities including the “Green Triathlon”
that promotes environmental conservation through organizing environmentally-friendly
triathlon events.
Efforts for society:
Organization of the event by developing understanding of WTS amongst residents and
corporations alongside the course as well as soliciting support from many citizens,
institutions and volunteers in the area; Development of crisis-management systems to
secure safety of athletes and spectators as the top priority.
Efforts for economy:
Contribution to revitalization of the economy in the city due to the large number of
spectators and participating triathletes from home and abroad: Yielding support from a
great number of sponsors in addition to local companies.
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5. 1. Implementation of the ISO 20121 | Issue and approach (environment)
Issue Approach
Cleaning venue - Seabed cleaning (swim course)
- Park cleaning (main venue)
Separation of waste - Separation of display
- Separate collection, final disposal
Reducing Green house gas - Measuring the amount of CO2
- Review the use of equipment
Promotion of 3R - Implementation of “Green Triathlon”
- Use of minimum resources
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6. 1. Implementation of the ISO 20121 | Issue and approach (Society)
Issue Approach
Utilization of tourism resources - To design course around the tourist spots.
Cooperation with the local - Recruitment of volunteers.
community - Implementation of noise control.
Expansion of participation - Hold multiple races (relay, sprint).
category - Implementation of ParaTriathlon.
Safety and Health - Open a medical facility in the venue.
- Aidman place on the course with the AED.
- Arrange accident insurance specialized to
the triathlon.
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7. 1. Implementation of the ISO 20121 | Issue and approach (Economy)
Issue Approach
Increase in visitors - Hold pre-event.
- Open the corner triathlon experience in public
facilities.
- Prepare of accessible supports for age or HC
visitor.
Local economy - Preferential agreements with local companies.
- Raise Yokohama PR booth in the main venue.
- Distribution of coupons that can be used in the
shop around the venue.
Self-sustaining Game - Strengthen relationships with sponsors.
- small donation from local community.
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8. 2. What kind of result obtained? | Internal communication
Management level has been improved obviously.
Staffs work with confidence.
Mistakes and troubles were reduced.
Creativity and cooperation of work were increased.
Awareness of staff is now expanding outside
of their responsibilities.
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9. 2. What kind of result obtained? | Stakeholder
Sustainability oriented Person are gathering.
Partner & Sponsor Contestants Organizer
Sponsor Top athletes ITU
Supplier Para-triathlete JTU
Staff Amateur athlete Other event organizer
2013 World Triathlon Series Yokohama is
becoming more sustainable Game.
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10. 2. What kind of result obtained? | Venue (Yokohama)
Yokohama enforce the capability as a place for
international event
Ministry of the Environment of Japan has decided to hold IPCC (The
Intergovernmental Panel on Climate Change) 2014 in Yokohama.
Determination schedule
July, 2012 Decide to hold in Japan.
October, 2012 Yokohama have become candidate for venue.
January, 2013 Decide to hold in Yokohama.
Determinant
- Environmentally friendly city planning.
- Performance which held the international event .
- Understanding and practice of sustainability
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11. 3. What is the future for the Japanese events industry and sustainability?
Major events changed the consciousness and
raised the event management level of Japan.
2002 FIFA world Cup Korea / Japan
Internationalization of event
- Public awareness
- Improved Security
- Sports event management
The 2005 World Exposition, Aichi, Japan
Environmentally friendly event
- Penetration of the 3R (Reduce, Reuse, Recycle)
- Environmental assessment methods
- Utilization of information technology
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12. 3. What is the future for the Japanese events industry and sustainability?
Now, sustainability and legacy of the event are
gathering public attentions in Japan.
London 2012 was driven us sustainable conscious.
- Athletes, especially Japanese, gave us a energy.
- The Game made us reconfirm the significance of the
legacy of the event.
- The Game made ​clear sustainable efforts in the event.
- There are many possibilities in the event.
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13. 3. What is the future for the Japanese events industry and sustainability?
The attention has been working toward two goals.
2020 Olympic Paralympic Recovery from earthquake disaster
© General Incorporated Foundation mudef
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14. 3. What is the future for the Japanese events industry and sustainability?
These efforts will be surely handed over to the
next generation.
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15. Thank you
Contact information
Nobuaki Koshikawa
koshikawa@cerespo.co.jp
Consultant : Sustainable Events
CERESPO CO., LTD (Ceremony & Sports)
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