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Paula Scher A Giant

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Presentation On Paula Scher a veritable Icon of Design

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Paula Scher A Giant

  1. 1. Paula Scher A Giant
  2. 2. Highlights <ul><li>American graphic designer and artist Born in 1948 Washington D.C. </li></ul><ul><li>For over four decades Scher has been at the forefront of graphic design. </li></ul><ul><li>Iconic, smart and unabashedly populist, her images have entered into the American vernacular. </li></ul><ul><li>Type </li></ul><ul><li>In the 1970’s and early 80’s her eclectic approach to typography became highly influential. </li></ul><ul><li>Identity </li></ul><ul><li>Her graphic identities for Citibank and Tiffany & Co. have become case studies for the contemporary regeneration of classic American brands. </li></ul><ul><li>In the mid-1990s her landmark identity for The Public Theater fused high and low into a wholly new symbology for cultural institutions </li></ul><ul><li>Environment </li></ul><ul><li>Her recent architectural collaborations have re-imagined the urban landscape as a dynamic environment of dimensional graphic design. </li></ul>
  3. 3. Bio <ul><li>Tyler School of Art in Philadelphia, Pennsylvania, earning a Bachelor of Fine Arts </li></ul><ul><li>Doctor of Fine Arts Honoris Causa by the Corcoran College of Art and Design in Washington D.C </li></ul><ul><li>In the 1970s she designed album covers for CBS Records and Atlantic Records </li></ul><ul><li>Art direction for magazines </li></ul><ul><li>She worked at Time Inc. And Her own design firm, Koppel & Scher. </li></ul><ul><li>Since 1991, she has been a principal at the New York office of the Pentagram design consultancy. </li></ul><ul><li>Teaches at the School of Visual Arts in New York, Cooper Union, Yale University and Tyler School of Art. </li></ul><ul><li>Scher married designer Seymour Chwast in 1973, divorced him 5 years later, then remarried him in 1989. </li></ul>
  4. 4. Awards <ul><li>Scher has been inducted into the Art Directors Club Hall of Fame (1998), </li></ul><ul><li>Chrysler Design Award for Innovation in Design (2000) </li></ul><ul><li>Gold Medal from the American Institute of Graphic Arts (2001) </li></ul><ul><li>Some of her work is in the permanent collection of the Museum of Modern Art </li></ul><ul><li>Some of her work is in the Cooper-Hewitt, National Design Museum </li></ul><ul><li>Some of her work is in The Library of Congress, and the Centre George Pompidou Paris </li></ul><ul><li>Her album designs have earned her four Grammy Award nominations. </li></ul>
  5. 5. Movie - Helvetica <ul><li>Helvetica is an independent feature-length documentary film about typography and graphic design, centered around the typeface of the same name. </li></ul><ul><li>Helvetica – Like the Vietnam War to Type - Protest </li></ul><ul><li>Large Corporations Standardised with Helvetica - Authority </li></ul><ul><li>Aiga Annual – Regan votes representing Helvetica use </li></ul>
  6. 6. Album Art – Serious Play <ul><li>Postmodernist </li></ul><ul><li>Paint type over acetate </li></ul><ul><li>Mechanicals before computer </li></ul><ul><li>4 Grammy Nominations </li></ul>
  7. 7. Type Is Image - Illustrate The Type <ul><li>Typeography has Personality – Communicate - Conveying Spirit And Mood </li></ul><ul><li>Toulouse Lautrec Noise Funk - Noisy type - Popularised style Dingbats Font </li></ul>
  8. 8. Public Theatre – Serious Play
  9. 9. Ballet Tech
  10. 10. Branding and Identity <ul><li>Instinctive - Big bold strokes citi bank logo </li></ul>
  11. 11. Other Brands
  12. 12. Pure Art <ul><li>She is known for her large-scale paintings of maps 8 foot by 5 </li></ul><ul><li>Covered with dense hand-painted labelling and information </li></ul><ul><li>Opposite of design 6 months – craft </li></ul><ul><li>Incredibly laborious and obsessive </li></ul>
  13. 13. Urban Design – Serious Play <ul><li>Public Spaces – Environmental Graphics </li></ul>
  14. 14. Book - Make it Bigger <ul><li>Autobiographical </li></ul><ul><li>Experiences of work </li></ul><ul><li>Inspirations and Craft </li></ul>
  15. 15. Famous Quote <ul><li>Be Culturally Liberate Because If You Don't Have Any Understanding Of The World You Live In And The Culture You Live In, You're Not Going To Express Anything To Anybody Else. </li></ul><ul><li>Paula Scher </li></ul>