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The Nomad Way
Our Culture Code
STARTUP FINANCE
70%
of startups
prematurely scale.
93%
of those never reach
$100k in monthly revenue.
Entrepreneurs have A LOT GOING ON and we believe they can do it
all but it’s important that they focus their time and energy on
GROWING THEIR BUSINESS.
That’s why we created
NOMAD.
Entrepreneurs focus on their BUSINESS.
We focus on their MATH.
MISSION
Helping entrepreneurs SUCCEED by removing the
financial friction of starting and running a company.
Our team is made up of people with STARTUPS IN THEIR DNA who
UNDERSTAND first-hand the struggles faced by entrepreneurs in
growing their business.
By providing bookkeeping and CFO services, we’re able to REMOVE
PAIN POINTS, REDUCE RISK, and CREATE OPPORTUNITIES for
entrepreneurs.
Where entrepreneurs REFLEXIVELY turn for
assistance.
Nomad Philosophies
For how we do it, and why we love it.
Our Philosophies
Entrepreneurs are the bedrock for economic growth.
Be the cornerstone of every community.
Only do it if we can do it great.
Do right by our clients, partners, and team.
Only work with people we like.
Hire with a purpose.
We live our passion daily.
We are dedicated to the team.
Customer service is our life blood.
We are invested in our clients’ success.
1
Entrepreneurs are the bedrock for economic growth.
We feed off their PASSION and help them stay FOCUSED.
“All humans are entrepreneurs not because they should start
companies, but because the will to create is encoded in human DNA.”
-Reid Hoffman, LinkedIn Co-Founder
“Startup" is in our DNA and CREATING for our clients is what we do.
2
Be the cornerstone of every community.
“Life’s most persistent and urgent question is:
‘what are we doing for others?'”
-Martin Luther King Jr., Activist and Humanitarian
We look to ENGAGE and form partnerships with communities.
We EDUCATE on how proper finances can help grow businesses
through presentations, open office hours, and continuing education.
3
Only do it if we can do it great.
“Build something 100 people love, not something 1 million people
kind of like.”
-Brian Chesky, Airbnb Founder
We avoid saying yes to clients unless we can deliver
an IMPECCABLE product and service.
And we’re always willing to
TEACH our clients how to do things the RIGHT WAY.
“Start with the end in mind.”
-Steven Covey, Author, Educator and Speaker
Achieving growth through client support:
With DIRECT and HONEST communication, that serves as a true
feedback loop.
“Growth is never by mere chance; it is the result of forces working
together.”
-James Penney, J.C. Penney Founder
4
Do right by our clients, partners, and team
Do RIGHT by our
Clients
They TRUST us and it’s our job to deliver.
“There is only one boss. The customer. And he can fire anybody in the
company from the chairman on down, simply by spending his money
somewhere else.”
-Sam Walton, Entrepreneur
We’re not scared of clients OUTGROWING us…
...that’s a WIN for everyone.
“We have no patents on anything we do and anything we do can be
copied by anyone else. But you can’t copy the head and the soul and
the consciences of the company.”
-Howard Shultz, Starbucks Founder
Do RIGHT by our
Partners
They SUPPORT us and we should do the same.
“Your reputation is more important than your paycheck, and your
integrity is worth more than your career.”
-Ryan Freitas, About.me Co-Founder
Do RIGHT by our
Team
They WORK HARD for us and make it all
possible.
“No matter how brilliant your mind or strategy, if you’re playing a solo
game, you’ll always lose out to a team.”
-Reid Hoffman, Linkedin Co-Founder
5
Only work with people we like
Whether Clients, Employees, Partners or Service Providers, it’s
CRITICAL
to us that we surround ourselves with the right people.
We are COMFORTABLE and WELCOMING.
We want to build a community that is
GENUINE and TRUSTWORTHY.
“We’re willing to give up short term profits or revenue growth to
make sure we can have the best culture.”
-Tony Hsieh, Zappos Founder
6
Hire with purpose.
We want people with the KNOWLEDGE and INTELLECTUAL
CURIOSITY to truly IMPACT our business.
“I want to be the worst person at everyone else’s job.”
-Jonathan Gass, Nomad Financial Founder & CEO
QUESTIONS we ask when we hire
Does this person
FIT the team and
role?
Will you ADMIRE
this person?
How can we make
this person a STAR?
- make them SHINE?
“Success seems to be connected with action. Successful people keep
moving. They make mistakes, but they don’t quit.”
-Conrad Hilton, Hilton Hotels Founder
QUESTIONS we ask when we hire
Are they SELF
AWARE?
Does this person
want to GROW?
Are they
COACHABLE
and willing to
LEARN?
“Say what you're going to do and do what you're going to say.”
-Mark Peter Davis, Nomad Financial Co-Founder
7
We live our passion daily.
“Your time is limited, so don't waste it living someone else's life. Don't be
trapped by dogma - which is living with the results of other people's thinking.
Don't let the noise of others' opinions drown out your own inner voice. And most
important, have the courage to follow your heart and intuition.”
-Steve Jobs, Apple Co-Founder
We want our team to be PASSIONATE about their roles.
“If you are lucky enough to be someone’s employer, then you have a
moral obligation to make sure people do look forward to coming to
work in the morning.“
-John Mackey, Founder & CEO Whole Foods Market
Most importantly we want them to feel as though they are
working with their peers who share their PASSION.
8
We are dedicated to the team.
“Individual commitment to a group effort – that is what makes a team
work, a company work, a society work, a civilization work.”
-Vince Lombardi, Legendary NFL Coach
ENCOURAGE EMPOWERGROW
EVERYONE’S input is critical to OUR success.
“We must all hang together or most assuredly we shall hang
separately. “
-Benjamin Franklin, United State Founding Father
We are an EGOLESS organization.
“It is amazing how much can be accomplished if no one cares who
gets the credit.”
-John Wooden, Legendary NCAA Basketball Coach
We care more about having the BEST answer or solution-
not whether it was my solution.
“Never tell people how to do things. Tell them what to do and they will
surprise you with their ingenuity.”
-George S. Patton, U.S. Army General
We believe EMPOWERMENT leads to INGENUITY.
We empower our team to make INDIVIDUAL DECISIONS
that benefit both our clients and Nomad.
9
Customer Service is our lifeblood.
We deliver service, not just results.
EFFICIENCY COMMUNICATION EDUCATION
Our CUSTOMER SERVICE rating is our top KPI.
“The key is to set realistic customer expectations, and then not to
just meet them, but to exceed them — preferably in unexpected and
helpful ways.”
-Richard Branson, Founder of Virgin Group
Our goal is to maximize EFFICIENCY, by minimizing complexity.
EFFICIENCY means money saved for our clients.
“The secret of getting ahead is getting started. The secret of getting
started is breaking your complex overwhelming tasks into smaller
manageable tasks, and then starting on the first one.”
-Mark Twain, American Author
We promote intellectual curiosity
and believe it’s the start to finding new solutions.
10
We are invested in our clients’ success.
Solving our clients’ PAIN POINTS.
“My team lacks financial
expertise. Where can we
find affordable help?”
“How can we do this more
efficiently? What tools
should we be using now ”
“What is best practice for
a company our size? How
do we build to scale?”
We always give HONEST ADVICE.
We are always looking for new SOLUTIONS
info@NomadFinancial.com
Thanks to the Following
For INSPIRING us as we continue on our
journey.
Whose IMAGES moved us.
Photo 1 – PhotoSteve
Photo 2 – Bjorn Simon
Photo 3 - Adam Przewoski
Photo 4 – Craig Garner
Photo 5 – Leroy Community Chapel
Photo 6 – Sylwia Bartyzel
Photo 7 – Sylwia Bartyzel
Photo 8 – Gowrisankar S
Photo 9 - Alejandro Escamilla
Photo 10 – Alejandro Escamilla
Photo 11 – Keith Misner
Photo 12 - Sascha Kohlmann
Photo 13 – Tandito
Photo 14 – Jorg Dickman
Photo 15 – Thomas Leuthard
Photo 16 – Jonathan Velasquez

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The Nomad Financial Culture Code

  • 1. The Nomad Way Our Culture Code
  • 3. 70% of startups prematurely scale. 93% of those never reach $100k in monthly revenue.
  • 4. Entrepreneurs have A LOT GOING ON and we believe they can do it all but it’s important that they focus their time and energy on GROWING THEIR BUSINESS.
  • 5. That’s why we created NOMAD.
  • 6. Entrepreneurs focus on their BUSINESS. We focus on their MATH.
  • 8. Helping entrepreneurs SUCCEED by removing the financial friction of starting and running a company.
  • 9. Our team is made up of people with STARTUPS IN THEIR DNA who UNDERSTAND first-hand the struggles faced by entrepreneurs in growing their business.
  • 10. By providing bookkeeping and CFO services, we’re able to REMOVE PAIN POINTS, REDUCE RISK, and CREATE OPPORTUNITIES for entrepreneurs.
  • 11. Where entrepreneurs REFLEXIVELY turn for assistance.
  • 12. Nomad Philosophies For how we do it, and why we love it.
  • 13. Our Philosophies Entrepreneurs are the bedrock for economic growth. Be the cornerstone of every community. Only do it if we can do it great. Do right by our clients, partners, and team. Only work with people we like. Hire with a purpose. We live our passion daily. We are dedicated to the team. Customer service is our life blood. We are invested in our clients’ success.
  • 14. 1 Entrepreneurs are the bedrock for economic growth.
  • 15. We feed off their PASSION and help them stay FOCUSED.
  • 16. “All humans are entrepreneurs not because they should start companies, but because the will to create is encoded in human DNA.” -Reid Hoffman, LinkedIn Co-Founder
  • 17. “Startup" is in our DNA and CREATING for our clients is what we do.
  • 18. 2 Be the cornerstone of every community.
  • 19. “Life’s most persistent and urgent question is: ‘what are we doing for others?'” -Martin Luther King Jr., Activist and Humanitarian
  • 20. We look to ENGAGE and form partnerships with communities. We EDUCATE on how proper finances can help grow businesses through presentations, open office hours, and continuing education.
  • 21. 3 Only do it if we can do it great.
  • 22. “Build something 100 people love, not something 1 million people kind of like.” -Brian Chesky, Airbnb Founder
  • 23. We avoid saying yes to clients unless we can deliver an IMPECCABLE product and service. And we’re always willing to TEACH our clients how to do things the RIGHT WAY.
  • 24. “Start with the end in mind.” -Steven Covey, Author, Educator and Speaker
  • 25. Achieving growth through client support: With DIRECT and HONEST communication, that serves as a true feedback loop.
  • 26. “Growth is never by mere chance; it is the result of forces working together.” -James Penney, J.C. Penney Founder
  • 27. 4 Do right by our clients, partners, and team
  • 28. Do RIGHT by our Clients They TRUST us and it’s our job to deliver.
  • 29. “There is only one boss. The customer. And he can fire anybody in the company from the chairman on down, simply by spending his money somewhere else.” -Sam Walton, Entrepreneur
  • 30. We’re not scared of clients OUTGROWING us… ...that’s a WIN for everyone.
  • 31. “We have no patents on anything we do and anything we do can be copied by anyone else. But you can’t copy the head and the soul and the consciences of the company.” -Howard Shultz, Starbucks Founder
  • 32. Do RIGHT by our Partners They SUPPORT us and we should do the same.
  • 33. “Your reputation is more important than your paycheck, and your integrity is worth more than your career.” -Ryan Freitas, About.me Co-Founder
  • 34. Do RIGHT by our Team They WORK HARD for us and make it all possible.
  • 35. “No matter how brilliant your mind or strategy, if you’re playing a solo game, you’ll always lose out to a team.” -Reid Hoffman, Linkedin Co-Founder
  • 36. 5 Only work with people we like
  • 37. Whether Clients, Employees, Partners or Service Providers, it’s CRITICAL to us that we surround ourselves with the right people.
  • 38. We are COMFORTABLE and WELCOMING.
  • 39. We want to build a community that is GENUINE and TRUSTWORTHY.
  • 40. “We’re willing to give up short term profits or revenue growth to make sure we can have the best culture.” -Tony Hsieh, Zappos Founder
  • 42. We want people with the KNOWLEDGE and INTELLECTUAL CURIOSITY to truly IMPACT our business.
  • 43. “I want to be the worst person at everyone else’s job.” -Jonathan Gass, Nomad Financial Founder & CEO
  • 44. QUESTIONS we ask when we hire Does this person FIT the team and role? Will you ADMIRE this person? How can we make this person a STAR? - make them SHINE?
  • 45. “Success seems to be connected with action. Successful people keep moving. They make mistakes, but they don’t quit.” -Conrad Hilton, Hilton Hotels Founder
  • 46. QUESTIONS we ask when we hire Are they SELF AWARE? Does this person want to GROW? Are they COACHABLE and willing to LEARN?
  • 47. “Say what you're going to do and do what you're going to say.” -Mark Peter Davis, Nomad Financial Co-Founder
  • 48. 7 We live our passion daily.
  • 49. “Your time is limited, so don't waste it living someone else's life. Don't be trapped by dogma - which is living with the results of other people's thinking. Don't let the noise of others' opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition.” -Steve Jobs, Apple Co-Founder
  • 50. We want our team to be PASSIONATE about their roles.
  • 51. “If you are lucky enough to be someone’s employer, then you have a moral obligation to make sure people do look forward to coming to work in the morning.“ -John Mackey, Founder & CEO Whole Foods Market
  • 52. Most importantly we want them to feel as though they are working with their peers who share their PASSION.
  • 53. 8 We are dedicated to the team.
  • 54. “Individual commitment to a group effort – that is what makes a team work, a company work, a society work, a civilization work.” -Vince Lombardi, Legendary NFL Coach
  • 56. EVERYONE’S input is critical to OUR success.
  • 57. “We must all hang together or most assuredly we shall hang separately. “ -Benjamin Franklin, United State Founding Father
  • 58. We are an EGOLESS organization.
  • 59. “It is amazing how much can be accomplished if no one cares who gets the credit.” -John Wooden, Legendary NCAA Basketball Coach
  • 60. We care more about having the BEST answer or solution- not whether it was my solution.
  • 61. “Never tell people how to do things. Tell them what to do and they will surprise you with their ingenuity.” -George S. Patton, U.S. Army General
  • 62. We believe EMPOWERMENT leads to INGENUITY. We empower our team to make INDIVIDUAL DECISIONS that benefit both our clients and Nomad.
  • 63. 9 Customer Service is our lifeblood.
  • 64. We deliver service, not just results. EFFICIENCY COMMUNICATION EDUCATION
  • 65. Our CUSTOMER SERVICE rating is our top KPI.
  • 66. “The key is to set realistic customer expectations, and then not to just meet them, but to exceed them — preferably in unexpected and helpful ways.” -Richard Branson, Founder of Virgin Group
  • 67. Our goal is to maximize EFFICIENCY, by minimizing complexity. EFFICIENCY means money saved for our clients.
  • 68. “The secret of getting ahead is getting started. The secret of getting started is breaking your complex overwhelming tasks into smaller manageable tasks, and then starting on the first one.” -Mark Twain, American Author
  • 69. We promote intellectual curiosity and believe it’s the start to finding new solutions.
  • 70. 10 We are invested in our clients’ success.
  • 71. Solving our clients’ PAIN POINTS. “My team lacks financial expertise. Where can we find affordable help?” “How can we do this more efficiently? What tools should we be using now ” “What is best practice for a company our size? How do we build to scale?”
  • 72. We always give HONEST ADVICE.
  • 73. We are always looking for new SOLUTIONS
  • 75. Thanks to the Following For INSPIRING us as we continue on our journey. Whose IMAGES moved us. Photo 1 – PhotoSteve Photo 2 – Bjorn Simon Photo 3 - Adam Przewoski Photo 4 – Craig Garner Photo 5 – Leroy Community Chapel Photo 6 – Sylwia Bartyzel Photo 7 – Sylwia Bartyzel Photo 8 – Gowrisankar S Photo 9 - Alejandro Escamilla Photo 10 – Alejandro Escamilla Photo 11 – Keith Misner Photo 12 - Sascha Kohlmann Photo 13 – Tandito Photo 14 – Jorg Dickman Photo 15 – Thomas Leuthard Photo 16 – Jonathan Velasquez