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Bigger Hippos & Happier Humans : Pete Trainor

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Bigger Hippos & Happier Humans

Video: https://youtu.be/xlMG-aDK1CY

Digital design has often focused on the metrics that make a product more efficient, a business more successful, a ‘user’ more engaged, an interaction more frictionless… all measurements of effectiveness… but the quantified self has now caught up with traditional analytics and we can treat people as more than stats and numbers.

The data we collect ubiquitously everyday now gives us the opportunity to measure something a lot more human centred within design - Happiness.


The hippocampus is a small organ located within the brain's medial temporal lobe and forms an important part of the limbic system, the region that regulates emotions & rewards. Associated with memory (in particular long-term memory) and an important role in spatial navigation. Designing with non-linear patterns that help to stimulate and grow the hippocampus creates more memorable experiences, which in turn make for happier campers.


In this interactive talk we will delve into why the ’tinderisation’ of design can lead to negative, unhappy people and introduce you to the concepts of designing non-linear human experiences that teach people more about who they are, how learning can help reverse the affects of Hippocampal atrophy & how human centred design needs to supersede user centred design for brands to win peoples happiness.

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Bigger Hippos & Happier Humans : Pete Trainor

  1. 1. TM @nexuscx Big HipposHappiness by design?
  2. 2. TM #bighippo #interactLDN ...an experiment.
  3. 3. TM #bighippo #interactLDN
  4. 4. TM #bighippo #interactLDN Blimey interaction got a bit nuts, didn’t it? June 2008 8000 Apps 2015 1.5 Million Apps 75 Billion Dowloads
  5. 5. TM #bighippo #interactLDN Opened Weekly 0.5% 7500 ‘habitual interactions’ * about.com - Sept. 10, 2015
  6. 6. TM #bighippo #interactLDN “ ” Apps amplify the F.O.M.O (Fear of Missing Out)
  7. 7. TM #bighippo #interactLDN Happiness is a direct link to mental wellbeing & mental wellbeing is important for our physical health. * nhs.uk - 5 Steps to Mental Wellbeing, January 1, 2015 “ ”
  8. 8. TM #bighippo #interactLDN Neo-Cortex Reptilian Limbic System
  9. 9. TM #bighippo #interactLDN Corpus Callosum Thalamus Cingulate Gyus Amygdala Hippocampus (Hippo!)
  10. 10. TM #bighippo #interactLDN The Happy Factory
  11. 11. TM #bighippo #interactLDN = S + C + P50% 10% 40% Biological Set Point Conditions of living Problem Solving
  12. 12. TM #bighippo #interactLDN LINEAR PROBLEM SOLVING NON-LINEAR PROBLEM SOLVING VS.
  13. 13. TM #bighippo #interactLDN
  14. 14. TM #bighippo #interactLDN * uxbooth.com - The Science of Happy Design, Pamela Pavliscak, July 1, 2014 262 of the 0.5% were assessed with 6,640 people A relationship between non-linear experiences, Happiness, Fulfilment & Behaviour Games Social Dating News Health Travel Finance
  15. 15. TM #bighippo #interactLDN Big Hippo A framework for growing the Hippocampus.
  16. 16. TM #bighippo #interactLDN CERTA INTY AUTONOM Y RETROSPECT FAIRNESS STATUS
  17. 17. TM #bighippo #interactLDN Hippo likes to have Fun Hippo likes to Connect Hippo likes to Learn S C A R F
  18. 18. TM #bighippo #interactLDN Hippo likes to have Fun Hippo likes to Connect Hippo likes to Learn Socratic Questions Challenges S C A R F
  19. 19. TM #bighippo #interactLDN Hippo likes to have Fun Hippo likes to Connect Hippo likes to Learn Socratic Questions Challenges Social Animals Sense of belonging S C A R F
  20. 20. TM #bighippo #interactLDN Hippo likes to have Fun Hippo likes to Connect Hippo likes to Learn Socratic Questions Challenges Social Animals Sense of belonging Variety Active Involvement S C A R F
  21. 21. TM #bighippo #interactLDN Active Involvement Social Animals Challenges Hippo likes to have Fun Hippo likes to Connect Hippo likes to Learn Socratic Questions Sense of belonging Variety Offline Offline Offline S C A R F
  22. 22. TM #bighippo #interactLDN Hippo likes to have Fun Hippo likes to Connect Hippo likes to Learn Socratic Questions Challenges Social Animals Sense of belonging Variety Active Involvement Readiness Reputation Reciprocity S C A R F
  23. 23. TM #bighippo #interactLDN Design things that are involving, that are fun, and things that exercise our social instincts. (In a non-linear way, please!)
  24. 24. TM @nexuscx Thank you Interact15 Don’t do things better. Do better things.

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