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Video of the talk: https://youtu.be/xWpJMEsqHMM
UX must be one of the most confusing professions – the roles and job descriptions seem to follow the buzzword of the moment. We’re a discipline that bangs the drum for consistency, yet we can’t keep to the same acronyms and titles (CHI or HCI? UX or CX or HX...?). Amongst this has emerged the demand of the UX unicorn. That uber-human who can strategise, investigate, research, market, structure, architect, write copy, conceptualise, design, code...
This talk is a light-hearted introduction to UX teams and the existence of these - and other - mythical animals. Who they are, what they do, and some of my thoughts and experience with specialists vs. generalists, identifying them, who you need for your business at a point in time and hiring them.