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Persuasive eco- system

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Nomensa's head of UX Mark Hicks presents 'Persuasive eco-system' at UX4NonProfit on 27th June 2012.

Publicado en: Tecnología, Empresariales
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Persuasive eco- system

  1. 1. Persuasive Eco-Systems Mark Hicks Head of UX
  2. 2. Third Sector Research Centre Working Paper 76Third sector leadership: the power of narrativeDr Rob Macmillan and Vic McLaren March 2012…at a time when the reputations of former scions of society(MPs, bankers, the media) are so badly dented, and withvarious recent scandals surrounding the capacity of theprivate sector to deliver public services (care homesmanagement; maltreatment of vulnerable adults), the thirdsector has come to embody a form of institutionalised trustand trustworthiness.If the foregoing analysis is correct then that suggests anelement of latent power and opportunity for the sector.
  3. 3. ec·o·sys·tem {ek-oh-sis-tuhm, ee-koh-}noun.a system formed by the interaction of a community oforganisms with their environment.
  4. 4. SymbioticOrganicEcosystem
  5. 5. Who are the specialists in your persuasive eco-systems ?
  6. 6. ThePersuaders(Specialists)
  7. 7. TheNEW TechPersuaders(Generalists)
  8. 8. Persuasion as a Service Eco-System
  9. 9. PersuasiveServiceEco-systems
  10. 10. Persuasive Location Technology services Digital content stores EcosystemsSocial NetworkingService Integration 3rd Sector Service Recommendations engines
  11. 11. How will your messages be Through the dominant channelsconsumed ? and services
  12. 12. With all these assets, what would a business do ? Create a service eco-system and track it’s effectiveness
  13. 13. So, lets create persuasive eco-systems and tracktheir effectiveness..