Crowdfunding is a great way to fundraise for your nonprofit. A successful fundraising campaign is one that has a marketing plan and prepared content that helps tell your story. This presentation is an outline of some of the best practices for crowdfunding. This fundraising blueprint will help you successfully raise money for your nonprofit.
You can learn more about crowdfunding, social media strategy and grant writing on my website at: http://nonprofitally.com/
If you would like to view the live presentation (video) just visit the Nonprofit Ally YouTube page at: http://www.youtube.com/watch?v=cmTJL3Mf5iU.
I hope this was helpful.
Steve
Crowdfunding: A Strategic Fundraising Plan for Nonprofits
1. Preparing to LAUNCH your CROWDFUNDING Campaign
A STRATEGIC PLAN FOR NONPROFITS
CROWDFUNDING
Presented by: Steve Vick
2. PEER TO PEER TO PEER TO PEER
Connect EVERYTHING to
EVERYTHING
3. Social
Causes, 30
Business
Entrepreneur,
16.9
Filming &
Arts, 11.9
Music &
Recording,
7.5
Energy &
Environment,
5.9
Other, 28
MOST ACTIVE CATEGORIES (% of whole)
Crowdfunding can be USED FOR ANY project: your dog’s
surgery, your start up business, your NONPROFIT fundraiser,
your latest album, RELIEF EFFORTS, product development, etc.
6. ELEMENTS OF A CAMPAIGN PAGE
Campaigns with
PERSONAL VIDEO
raise more than
105%
MORE
than those that don’t
Visitors are
22% MORE
LIKELY
to donate to
campaigns that have
RAISED 40%
of their goal
$
7. ELEMENTS OF A CAMPAIGN PAGE
Deadlines create
URGENCY
and help
increase
% FUNDED
0
10
20
30
40
50
60
SHARING TOOLS
(conversion rate %)
8. ELEMENTS OF A CAMPAIGN PAGE
TELL YOUR
STORY
Campaigns
with an average
word count between
300-500
WORDS
raise the most
money
Explain
WHO
WHAT
WHY
Use pictures of
people, children,
pets and projects
9. ELEMENTS OF A CAMPAIGN PAGE
REGULAR
UPDATES
Reward based funding
GREW 524%
43%
of crowdfunding
campaigns offer rewards
Campaigns
with regular
updates raise
126%
more than those
with
NO UPDATES
12. PICK A PLATFORM
Pick a
Platform
Fees
7-15%
Social
Media
Multi-
media
Type of
Funding
All or
Nothing
You Keep
it All
NOT all platforms
fund All projects.
!
13. IDENTIFY WHAT & WHY
People are more likely to donate WHEN THEY KNOW WHAT
you are going to SPEND THE MONEY on and WHY YOU NEED IT
MEALS
14. WHAT ARE YOUR GOALS
Average successful campaigns raise
$7,000 and last about 9 WEEKS
15. WHAT ARE YOUR GOALS
KICKSTARTER
BioLite
Camp Stove
Goal:
$45,000
Raised:
$514,862
GOFUNDME
Willadsen
Family Fire
Goal:
$5,000
Raised:
$102,384
FUNDLY
The
Wounded
Foundation
Goal:
$10,000
Raised:
$31,543
INDIEGOGO
VoCore:
Coin-sized
Computer
Goal:
$6,000
Raised:
$49.491
CROWDRISE
Catholic
Charities of
Boston
Goal:
$21,250
Raised:
$42,004
of those
that reach
their goal
RAISED MORE
than their target78%
16. WHAT ARE YOUR GOALS
$0
$0 $10,000
$28,000
weeks left. Who do
YOU DONATE to
?2
[amount raised $8,100]
[amount raised $8,100]
A
B
17. WHO IS ON YOUR TEAM
Campaigns with teams RAISE 38% MORE than solo campaigns!
+38%
24. PRESS RELEASES
Goal
Reached
Milestone
Reached
Milestone
Launch
Each release should TELL A STORY that builds on previous release.
The story is not the fundraiser, the STORY IS THE REASON for
the fundraiser.
Most news agency
WRITE ABOUT
SUCCESS
The more you raise the
more media coverage.
Your campaign is an
AWARENESS
tool as well as a
FUNDRAISER
25. MAKE A SCHEDULE
Day 10: Update Facebook
Day 11: Add new Reward
Day 12: Post a Thank You/Update
Campaigns with DAY–TO-DAY marketing plans
RAISE 180% MORE!
180%
26. MAKE A SCHEDULE
PRESS RELEASES
PERKS AND REWARDS
DETERMINE YOUR MILESTONES
PREPARE YOUR CONTENT
Make a PLAN
[REVIEW]
28. START AND FINISH WITH MOMENTUM
0
2
4
6
8
10
12
14
16
Week
1
Week
2
Week
3
Week
4
Week
5
Week
6
Week
7
Week
8
Week
9
of funds
raised
will come
65%
during the
FIRST & LAST
weeks of the campaign$
%
Raised
29. START WITH YOUR INNER CIRCLE
The Rest
Industry
Supporters
Acquaintances
Organizational
partners
Friends
Family
Coworkers
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Funds
Raise your FIRST 30% quick. People SUPPORT SUCCESS.
30. LAUNCH IN A DAY
EMAIL
EVERYBODY
1000’s of people
[inner circle first]
ANNOUNCE
kick off on all
SOCIAL MEDIA
PLATFORMS
CALL YOUR
mailing list
[use a script]
Throw a launch
party to
BUILD
MOMENTUM
and enthusiasm
34. CONTINUED THANKS
EASY
THANK YOU
Tips
Say THANKS 3X
more that you appeal for
donations
Make every thank
PERSONAL
Show donors how
THEY HELPED
Many crowdfunding
platforms have
AUTO
THANK YOU
emails and social
media post
35. UPDATE, UPDATE, UPDATE
Add NEW VIDEO AND PHOTS as the campaign
progresses. A “thank you, things are going
awesome” video halfway through the campaign can
help KEEP MOMENTUM.
Your CAMPAIGN PAGE blog with milestones,
new rewards, press coverage links, etc.
Use SOCIAL MEDIA as a STORYTELLING
application. Ask for donations only ONCE OUT
OF EVERY 10 POST – tops.
38. AND MOST IMPORTANTLY
AND MOST IMPORTANTLY
MAINTAIN
Be Everywhere Continued Thanks Update, Update
LAUNCH
Inner Circle Start with Momentum Launch in a Day
MAKE A PLAN
Content/Video Rewards Milestones
PREPARE TO LAUNCH
Pick Platform How Much $ What for?
40. AND MOST IMPORTANTLY
PLAN YOUR WORK – WORK YOUR PLAN
MAINTAIN
Be Everywhere Continued Thanks Update, Update
LAUNCH
Inner Circle Start with Momentum Launch in a Day
MAKE A PLAN
Video Rewards Milestones
PREPARE TO LAUNCH
Pick Platform How Much $ What for?
41. THANK YOU
For more information go to:
NonprofitAlly.com
Or email Steve at:
Steve@NonprofitAlly.com
42. RESOURCES
Crowdfunding Trends and Statistics
Statista.com/crowdfunding
Visual.ly/crowdfunding
Bethkanter.org/crowdfunding-info
Dr4ward/crowdfunding-platforms