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Have You Been Sequestered?
Developing Diverse Sources of Revenue
David A. Mersky
October 16, 2013
Twitter Hashtag - #4Glearn

Part
Of:

Sponsored by:
INTEGRATED PLANNING
Advising nonprofits in:
• Strategy
• Planning
• Organizational Development

Part
Of:

www.synthesispartnership.com
(617) 969-1881
info@synthesispartnership.com

Sponsored by:
Coming Soon
Part
Of:

Sponsored by:
Today’s Speaker

David A. Mersky
Founder and Managing Director
Mersky, Jaffe & Associates

Assisting with chat questions:
Jamie Maloney, 4Good
Part
Of:

Founding Director of Nonprofit Webinars and Host:
Sam Frank, Synthesis Partnership

Sponsored by:
Have You Been Sequestered?

Or, Shut Down?
Developing Diverse Sources of Revenue
©2013 Mersky, Jaffe & Associates
©2013 Mersky, Jaffe & Associates
What is your agency’s area of endeavor?

•
•
•
•
•
•

Religion
Education
Human Services
Health
Arts and Culture
Other

©2013 Mersky, Jaffe & Associates
What is your agency’s operating budget?

•
•
•
•
•

Less than $500,000
$500,000-$999,000
$1,000,000 - $4,999,000
$5,000,000 - $9,999,999
$10,000,000 +

©2013 Mersky, Jaffe & Associates
What is your agency’s principal source of
revenue?

•
•
•
•
•

Government
Corporations
Foundations
Individuals
Earned income (e.g., tuitions, admissions,
etc.)

©2013 Mersky, Jaffe & Associates
Do you expect the Federal shutdown to
have an impact on your agency?

•
•
•
•

Yes
No
Maybe
Don’t Know

©2013 Mersky, Jaffe & Associates
Will the Federal shutdown impact your
agency’s fundraising?

• Yes
• No
• Don’t know

©2013 Mersky, Jaffe & Associates
Do you have a written plan to deal with the
Federal shutdown?

• Yes
• No
• Don’t know

©2013 Mersky, Jaffe & Associates
Do you have a written plan to deal with the
Federal shutdown?

• 60.6 % of those surveyed are concerned
• 20.69 % expect to raise less money
• 60.1% have no plans—written or otherwise

©2013 Mersky, Jaffe & Associates
The Federal Shutdown:
A View from the Field

©2013 Mersky, Jaffe & Associates
A Housing Program

• Staff members jobs—funded by Federal
grants—are in jeopardy
• Government more than a source of money
• Expertise and a knowledgeable partner
• Hurts the homeless and returning veterans
• Local communities are stalled
©2013 Mersky, Jaffe & Associates
Main Street and Not Wall Street

• SBA is not processing loans
• IRS cannot provide tax returns to banks to
make mortgages
• USDA cannot inspect nor approve new
product development
• Foreign investors are holding back
• Service companies dependent upon national
parks tourists are shuttering
©2013 Mersky, Jaffe & Associates
AND, WHAT ABOUT THE
THREAT OF DEFAULT?

©2013 Mersky, Jaffe & Associates
The State of Philanthropy in
America Today:
Context for Consideration

©2013 Mersky, Jaffe & Associates
2012 Contributions: $316.23 billion by source of contributions
(in billions of dollars – all figures are rounded)
2012 Contributions: $316.23 billion by type of recipient
organization
(in billions of dollars – all figures are rounded)
Q:
How do you get your
piece of the pie?
©2013 Mersky, Jaffe & Associates
A:
Develop
diverse
revenue
streams
©2013 Mersky, Jaffe & Associates
©2013 Mersky, Jaffe & Associates
Vision of the Effective
Development Shop
Diversifying Revenue Streams

©2013 Mersky, Jaffe & Associates
Where there is an effective development shop…

• relationships are nurtured
• number of donors, sources of contributed
income, and dollars raised continually
increase.
• the organization and its reputation are
enhanced.

©2013 Mersky, Jaffe & Associates
The Agency

• has a dynamic strategic vision and plan.
• is worthy of support.
• gets input from key constituents and stays
tuned into community perceptions.
• has an active volunteer pool.
• operates by the highest ethical standards.
©2013 Mersky, Jaffe & Associates
The Board

• is strong with a standing committee on
governance and leadership development to
keep it that way.
• embraces its role in fundraising and has the
necessary structures and skills to participate.

©2013 Mersky, Jaffe & Associates
©2013 Mersky, Jaffe & Associates
Development

• Fundraising goals are widely-understood,
rational, clear and defensible.
• The information system houses the right
information and in a way that is easily
retrievable.
• The information is regularly analyzed and
reported.
©2013 Mersky, Jaffe & Associates
Development

• There are adequate numbers of fundraising
staff with experience and competencies. They
have job descriptions and are effective in
their work.
• The development office has needed space,
equipment, technology, and budget.
• Processes are professional and efficient (e.g.,
record keeping, gift handling).
©2013 Mersky, Jaffe & Associates
Development

• The effectiveness of various fundraising
strategies are evaluated and priorities adjusted
accordingly.
• The calendar apportions work out over the
course of twenty four months
– 6 months for planning
– 12 months for execution
– 6 months for evaluations and clean-up
©2013 Mersky, Jaffe & Associates
©2013 Mersky, Jaffe & Associates
Mersky, Jaffe
& Associates
Financial and Human Resource
Development Solutions for Nonprofits
800.361.8689

413.556.1074 fax
www.merskyjaffe.com

OFFICES IN BOSTON AND NEW YORK
©2013 Mersky, Jaffe & Associates

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Have You Been Sequestered?—Developing Diverse Sources of Revenue

  • 1. Have You Been Sequestered? Developing Diverse Sources of Revenue David A. Mersky October 16, 2013 Twitter Hashtag - #4Glearn Part Of: Sponsored by:
  • 2. INTEGRATED PLANNING Advising nonprofits in: • Strategy • Planning • Organizational Development Part Of: www.synthesispartnership.com (617) 969-1881 info@synthesispartnership.com Sponsored by:
  • 4. Today’s Speaker David A. Mersky Founder and Managing Director Mersky, Jaffe & Associates Assisting with chat questions: Jamie Maloney, 4Good Part Of: Founding Director of Nonprofit Webinars and Host: Sam Frank, Synthesis Partnership Sponsored by:
  • 5. Have You Been Sequestered? Or, Shut Down? Developing Diverse Sources of Revenue ©2013 Mersky, Jaffe & Associates
  • 6. ©2013 Mersky, Jaffe & Associates
  • 7. What is your agency’s area of endeavor? • • • • • • Religion Education Human Services Health Arts and Culture Other ©2013 Mersky, Jaffe & Associates
  • 8. What is your agency’s operating budget? • • • • • Less than $500,000 $500,000-$999,000 $1,000,000 - $4,999,000 $5,000,000 - $9,999,999 $10,000,000 + ©2013 Mersky, Jaffe & Associates
  • 9. What is your agency’s principal source of revenue? • • • • • Government Corporations Foundations Individuals Earned income (e.g., tuitions, admissions, etc.) ©2013 Mersky, Jaffe & Associates
  • 10. Do you expect the Federal shutdown to have an impact on your agency? • • • • Yes No Maybe Don’t Know ©2013 Mersky, Jaffe & Associates
  • 11. Will the Federal shutdown impact your agency’s fundraising? • Yes • No • Don’t know ©2013 Mersky, Jaffe & Associates
  • 12. Do you have a written plan to deal with the Federal shutdown? • Yes • No • Don’t know ©2013 Mersky, Jaffe & Associates
  • 13. Do you have a written plan to deal with the Federal shutdown? • 60.6 % of those surveyed are concerned • 20.69 % expect to raise less money • 60.1% have no plans—written or otherwise ©2013 Mersky, Jaffe & Associates
  • 14. The Federal Shutdown: A View from the Field ©2013 Mersky, Jaffe & Associates
  • 15. A Housing Program • Staff members jobs—funded by Federal grants—are in jeopardy • Government more than a source of money • Expertise and a knowledgeable partner • Hurts the homeless and returning veterans • Local communities are stalled ©2013 Mersky, Jaffe & Associates
  • 16. Main Street and Not Wall Street • SBA is not processing loans • IRS cannot provide tax returns to banks to make mortgages • USDA cannot inspect nor approve new product development • Foreign investors are holding back • Service companies dependent upon national parks tourists are shuttering ©2013 Mersky, Jaffe & Associates
  • 17. AND, WHAT ABOUT THE THREAT OF DEFAULT? ©2013 Mersky, Jaffe & Associates
  • 18. The State of Philanthropy in America Today: Context for Consideration ©2013 Mersky, Jaffe & Associates
  • 19. 2012 Contributions: $316.23 billion by source of contributions (in billions of dollars – all figures are rounded)
  • 20. 2012 Contributions: $316.23 billion by type of recipient organization (in billions of dollars – all figures are rounded)
  • 21. Q: How do you get your piece of the pie? ©2013 Mersky, Jaffe & Associates
  • 23. ©2013 Mersky, Jaffe & Associates
  • 24. Vision of the Effective Development Shop Diversifying Revenue Streams ©2013 Mersky, Jaffe & Associates
  • 25. Where there is an effective development shop… • relationships are nurtured • number of donors, sources of contributed income, and dollars raised continually increase. • the organization and its reputation are enhanced. ©2013 Mersky, Jaffe & Associates
  • 26. The Agency • has a dynamic strategic vision and plan. • is worthy of support. • gets input from key constituents and stays tuned into community perceptions. • has an active volunteer pool. • operates by the highest ethical standards. ©2013 Mersky, Jaffe & Associates
  • 27. The Board • is strong with a standing committee on governance and leadership development to keep it that way. • embraces its role in fundraising and has the necessary structures and skills to participate. ©2013 Mersky, Jaffe & Associates
  • 28. ©2013 Mersky, Jaffe & Associates
  • 29. Development • Fundraising goals are widely-understood, rational, clear and defensible. • The information system houses the right information and in a way that is easily retrievable. • The information is regularly analyzed and reported. ©2013 Mersky, Jaffe & Associates
  • 30. Development • There are adequate numbers of fundraising staff with experience and competencies. They have job descriptions and are effective in their work. • The development office has needed space, equipment, technology, and budget. • Processes are professional and efficient (e.g., record keeping, gift handling). ©2013 Mersky, Jaffe & Associates
  • 31. Development • The effectiveness of various fundraising strategies are evaluated and priorities adjusted accordingly. • The calendar apportions work out over the course of twenty four months – 6 months for planning – 12 months for execution – 6 months for evaluations and clean-up ©2013 Mersky, Jaffe & Associates
  • 32. ©2013 Mersky, Jaffe & Associates
  • 33. Mersky, Jaffe & Associates Financial and Human Resource Development Solutions for Nonprofits 800.361.8689 413.556.1074 fax www.merskyjaffe.com OFFICES IN BOSTON AND NEW YORK ©2013 Mersky, Jaffe & Associates