Norfolk Chamber held an Economic Business Breakfast in Norwich with guest speakers from the UK’s largest insurer, Aviva and a Lecturer in Financial Economics from the UEA.
Lindsey Rix, from Aviva, the UK's largest insurer, spoke on areas of business growth including innovation, digitalisation, failure demand removal and productivity which all impact on business.
Antony Jackson, Lecturer at UEA School of Economics gave an insightful presentation on how to minimise the amount of financial risk in your business by spreading the risk equally across asset classes
32. 2018
96% of companies willbe
using Internet of Things in someway
2020
50 Billion
connected devices
33. The digital revolution has been the graveyard of
many brands that ignored impending disruption &
invested in the status quo
34. The world’s
largest taxi
company
owns no VEHICLES
The world’s
largest
accommodation
provider
owns no PROPERTIES
The world’s
most popular
media owner
produces no CONTENT
The interface is where the profit is
35. The world is changing
FAST
New agile competitors
are responding faster
to customers’ new
needs, disrupting our
core business.
New patterns for
innovation emerging, new
entrants see
opportunities to disrupt
across industries.
“Freemium” challenges
businesses to define a
sustainable position in
the value chain.
Customer needschange
as core demographics
shift (ageing population,
wealth accumulation
etc.).
Interpreting data
quickly and intuitively
to inform the
development of
products and services
is a key competitive
advantage.
Smart devices link to
sensors everywhere
(people, places and
things).
Systems can understand
context, predict change
and optimise for future
events.
Data consolidators will
wield increasingpower.
People will be protective
of their data, but
prepared to share it in
return for value.
Customers are more
in control, expecting
to self-serve & self-
solve. They want
access to data & to
use it to guide their
own decisions.
Increasing expectation for
bespoke products and
services delivered
wherever and whenever
the customerchooses.
Customers expect
businesses to know them,
to communicate
seamlessly across
channels and to predict
their specific, changing
needs.
The economic power
of governments will
decline further & the
power of virtual &
local 'communities‘
will grow.
Virtual & real world
boundaries blur as we
spend more time anddo
more online.
Social networking is
ubiquitous & creates new
forms of community.
Peer review & user
generated web
transforms online
content.
Real-time user
experience is accessible
& potentially viral, holding
organisations
accountable.
THE AGE OF
DISRUPTION
WINNING
THROUGH DATA
MY LIFE,
MY WAY
POWER OF
COMMUNITIES
36. Opportunities Threats
Economic impacts for Norwich?
• Capitalise on the pace of
change & welcome the digital
revolution
• Being an incumbent no longer
ensures you win
• Big business vs small business
- piranhas!
• Harness the regions’ strengths,
ideas and creativity
• Power of partnerships
• Location no longer has the
challenges it used to
• First mover advantage
• Profile and brand elevation
• Not being bold enough
• Retention and Growth
• Skills
• Infrastructure