2014 North Bridge Future of Open Source Study

1. + SOURCE the future of OPEN 2014

2. 2014 FUTURE OF OPEN SOURCE COLLABORATORS + 2 2

3. WHO TOOK THE SURVEY 3

4. RECORD-BREAKING RESPONSES THE FUTURE OF OPEN SOURCE 4 1240 2014 822 2013740 2012 453 2011 SURVEY RESPONDENTS

5. 42% vendor 58% non-vendor 5 SURVEY RESPONDENTS

6. ROLES Software engineer/ developer ANALYST CEO/founder CIO EDUCATOR LINE OF BUSINESS MANAGER MARKETING SYSTEM ARCHITECT/ENGINEER OTHER VP SALES/BUSINESS DEVELOPMENT IT MANAGEMENT & STAFF 6 LAWYER/ INVESTOR PRESIDENT SURVEY RESPONDENTS

7. OPEN SOURCE … continues to eat the software world. 7

8. FACTORS FOR INCREASED ADOPTION 8out of 10are choosing open source based on QUALITY (2014) Vaults from fifth in 2011 to first in 2013 – widens lead in 2014 8

9. “This year’s results signal an important shift in how enterprises view open source – a shift that will have tremendous impact on the future of development. Open source has proven its quality and security, and reached the point of democratization and proliferation. As such, organizations must – and, as our survey shows, some of the more sophisticated OSS users have already begun – changing the way they view their role. Understanding that it’s about more than just cost-cutting or any of the traditional reasons to simply use OSS; it’s about participating and managing the logistical challenges to gain competitive advantage, attract top talent, and influence project direction.” 9 LOU SHIPLEY, PRESIDENT & CEO, BLACK DUCK @LOUSHIPLEY @BLACK_DUCK_SW EATING THE SOFTWARE WORLD

10. FACTORS CONTRIBUTING TO INCREASED ADOPTION ABILITY TO ACCESS SOURCE CODE, ADD FEATURES AND FIX CODE YOURSELF ROSE SHARPLY #8 to #4since 2013 10

11. 80% COMPETITIVE FEATURES/TECHNICAL CAPABILITIES OSS DECISION FACTORS 11 DATA SNAPSHOT Wins on features year after year ATTRACTIVE MODEL FOR PRODUCT DEVELOPMENT TOTAL COST OF OWNERSHIP 67%

12. OSS DECISION FACTORS 12 72%MANY EYES MAKES IT MORE SECURE From 2009-2012 security viewed as liability

13. “Security means not having to believe, but knowing. Only products under open source licensing can shed the light when back doors exist, dishonest data collection and/or data exploitation happens or if the proper algorithms for creating security are chosen.” RAFAEL LAGUNA, CEO AND CO-FOUNDER, OPEN-XCHANGE @RAFBUFF@OPENEXCHANGE SERVICES 13

14. OSS DECISION FACTORS 14 EASE OF DEPLOYMENT RISES FROM #6 to #3Significant jump from 2013 to 2014

15. @RSFWRITER THE WALL STREETJOURNAL,RACHAELKING @MARCIASAVAGE NETWORK COMPUTING, MARCIA SAVAGE Cisco Embraces Open Source Network Operators Prefer Open Source SDN AN END TO THE GREAT OPEN SOURCE DEBATE? 15 @NPQRUTH NPQ, RUTH MCCAMBRIDGE Open Source or Proprietary? That is the (Website) Question

16. THE FUTURE OF OPEN SOURCE: VIRTUOUS CYCLE DEVELOPERS 16 VENDORS & ENTERPRISES APPLICATIONS & SERVICES REACH INTO INDUSTRIES IMPACT TO PEOPLE ParticipationProliferation SPECIALIZATION INTERNET OF THINGS Foundation Democratization 1 2 3 4 5 6 7

17. THE FUTURE OF OPEN SOURCE: VIRTUOUS CYCLE DEVELOPERS 17 VENDORS & ENTERPRISES APPLICATIONS & SERVICES REACH INTO INDUSTRIES IMPACT TO PEOPLE 1 2 3 4 5 ParticipationProliferation 6 SPECIALIZATION INTERNET OF THINGS7 Foundation Democratization

18. NEW PEOPLE IMPACTING OPEN SOURCE 18 #1 FACTOR IN EXPLOSION OF SMALL PROJECTS IS FIRST TIME DEVELOPERS PARTICIPATING IN OPEN SOURCE More Important Than any Other Factor2X

19. "Developers are the growth and innovation engine for business. These survey findings show that open source and open technologies, accelerated by open APIs, nurtures an entirely unique community of developers. We built Chef and our products on open source so web-scale companies we work with, including Facebook and Etsy, can tap the amazing knowledge and resources in open source communities.” JAY WAMPOLD, VICE PRESIDENT OF MARKETING, CHEF DEVELOPERS @JWAMPOLD @CHEF 19

20. The GitHub Revolution: Why We’re All in Open Source Now @WIRED WIRED, MIKEAL ROGERS @INGRIDLUNDEN TECH CRUNCH, INGRID LUNDEN OPEN SOURCE CAREERS Twitter Buys Open Source Training Company Marakana to Power New “Twitter University” for Engineers @SHANGO31 THE GUARDIAN, SHANE HICKEY Rise of the Open-Source Coder Generation 20

21. 21 THE FUTURE OF OPEN SOURCE MOST INFLUENTIAL THOUGHT LEADERS LINUS TORVALDS RICHARD MOMJIAN @DRIES @LINUS_TORVALDS @PLANETPOSTGRES BRUCE SHUTTLEWORTH @SABDFL MARK @JWHITEHURST BUYTAERT DRIES STALLMAN WHITEHURST JIM

22. “Open source continues to pick up steam. It’s now helping to solve complex technology challenges facing most businesses; from big data and cloud applications to digital experiences. That is why investors are making big bets on open source companies. And while open source enterprise solutions may be found in every sector, they also remain a key driver in democratizing technical innovation, bringing world class technology to startups and blue chips companies alike. The results of this year’s survey attest to the tremendous momentum that open source is experiencing.” DRIES BUYTAERT, CTO & CO-FOUNDER, ACQUIA @DRIES @ACQUIA PEOPLE 22

23. “I'm proud of what the Postgres community has become - a dedicated and highly principled group of individuals who are creating and shepherding the world's most advanced open source database. Any recognition is a validation of the community and what we have built.” BRUCE MOMJIAN, CORE CONTRIBUTOR & CCO-FOUNDER OF POSTGRESQL GLOBAL DEVELOPMENT GROUP & SENIOR DATABASE ARCHITECT, ENTERPRISEDB @PLANETPOSTGRES @ENTERPRISEDB PEOPLE 23

25. CORPORATE PARTICIPATION IN OSS OVER 50%OF ALL ENTERPRISES ARE EXPECTED TO CONTRIBUTE TO AND ADOPT OPEN SOURCE 25

26. CORPORATE PARTICIPATION IN OSS 30%MAKE IT EASY FOR EMPLOYEES TO PARTICIPATE OR START THEIR OWN OPEN SOURCE PROJECTS 26

27. “Developers joining today’s workforce are looking for companies that not only use and contribute to open source, but also create a culture of open, community-style development. As a result, enterprises must understand and adopt an Inner Source approach of applying OSS methods, processes and culture to internal development. By leveraging the innovation, collaboration, and efficiencies associated with open source communities inside their corporate firewalls, these organizations will not only attract the best new talent, but also to stay competitive now and in the future.” GUY MARTIN, SENIOR OPEN SOURCE STRATEGIST, SAMSUNG OPEN SOURCE GROUP @GUYMA ENTERPRISES 27

28. CHARGE YOUR CAREER WITH OPEN SOURCE WHEN ASKED WHY COMPANIES ENGAGE WITH OPEN SOURCE COMMUNITIES, THE #2 ANSWER WAS “ATTRACT AND RETAIN TOP DEVELOPMENT TALENT” 28

29. FOR THE LAST 8 YEARS THE #1 BENEFIT FOR PARTICIPATING IN OPEN SOURCE PROJECTS HAS BEEN: HELP REDUCE COSTS 29

30. NEARLY 50%RETAIN THEIR COMPETITIVE ADVANTAGE THROUGH OPEN SOURCE 30 INFLUENCE A PROJECT’S DIRECTION FIND AND RECRUIT DEVELOPER TALENT 38% 37% DATA SNAPSHOT

31. OPEN SOURCE CRACKS IT CHALLENGES 31 62%IMPROVE IT INFRASTRUCTURE 68%LOWER COST & IMPROVE EFFICIENCY BUSINESS PROBLEMS YOU’RE TRYING TO SOLVE THROUGH OPEN SOURCE

32. "An increasing number of enterprises have decided that the infrastructure software necessary to support their mission-critical applications will be heavily based on open source software. We expect that trend to accelerate over the next few years." 32 BOB WIEDERHOLD, PRESIDENT & CEO, COUCHBASE VENDORS @BOBWIEDERHOLD @COUCHBASE

33. 50%OF COMPANIES ARE TRYING TO CREATE NEW PRODUCTS AND SERVICES FREES UP TIME & MONEY FOR INNOVATION OVER 33

34. 34 "Open source software and Linux, in particular, has sparked innovation and driven enhancements in mobile and computing capability while also dramatically lowering costs. Given this, the trend of increased corporate participation in open source software is not surprising and can be expected to continue. This is attributable to the evolution of a community of interest that has developed around open collaboration and patent non-aggression which facilitates higher levels of innovation." KEITH BERGELT, CEO, OPEN INVENTION NETWORK ENTERPRISES

36. 36 "Open source software has emerged as the driving force of technology innovation, from cloud and big data to social media and mobile. This year's Future of Open Source survey results reinforce what we hear from the community and our customers, namely, that participation in open source projects can serve as a fantastic means to lower development costs, gain competitive advantage, influence a project's strategic direction, and find new talent." TIM YEATON, SENIOR VP INFRASTRUCTURE GROUP, RED HAT @TBYEATON @REDHATNEWS APPLICATIONS & SERVICES

37. OPEN SOURCE EARLY LEADERS 63% CLOUD/ VIRTUALIZATION 57% CONTENT MANAGEMENT MOBILE 53% SECURITY 51% 37

38. OPEN SOURCE NEXT WAVE COLLABORATION NETWORK MGMT SOCIAL MEDIA 49% 48% 46% 38

39. OPEN SOURCE GAINING MOMENTUM SOCIAL MEDIA ANALYTICS & BUSINESS INTELLIGENCE 27% 26% 39

40. 40 “In just a few years, we’ve experienced the tipping point in open source enterprise adoption, particularly around big data and embedded analytics use cases — companies once ‘allergic’ to the concept are now demanding an open development environment. It’s no surprise that open source is driving analytics and business intelligence to the top 10 on this list. At Pentaho we believe that you can't prepare for tomorrow with yesterday's tools. Our open source heritage allows us to be nimble with the mindset of relentless innovation, so our customers can put their Big Data to work and derive insight to fuel business growth.” QUENTIN GALLIVAN, CHAIRMAN & CEO, PENTAHO @PENTAHO APPLICATIONS & SERVICES

41. OPEN SOURCE UP AND COMING DRONES GAMING ERP 13% 12% 10% 41

42. OPEN SOURCE CENTRAL ACROSS TECHNOLOGY MAIN AREAS WHERE OPEN SOURCE IS LEADING THE TECHNOLOGY INDUSTRY 63% CLOUD/ VIRTUALIZATION 57% CONTENT MGMT MOBILE SECURITY COLLABORATION NETWORK MGMT SOCIAL MEDIA 3D PRINTING ANALYTICS AND BUSINESS INTELLIGENCE DRONES GAMING ERP 53% 51% 49% 48% 46% 27% 26% 13% 12% 10% 42

43. 43 "It's not surprising to see more than 25% of respondents citing analytics and business intelligence as leading technology through open source. Our own survey of our community has shown a doubling of funded big data initiatives from a year ago. Open source is leading a revolution around data analytics with what has been proven to be an enterprise-grade, cost-effective solution to allow every organization to build intelligence into their applications and business processes." MATTHEW GEISE SENIOR DIRECTOR, COMMUNITY DEVELOPMENT, JASPERSOFT CORPORATION @MGEISE @JASPERSOFT APPLICATIONS & SERVICES

44. @MRHINKLE WIRED, MARK HINKLE OPEN SOURCE POWERS INNOVATION Open Source: A Platform for Innovation Why Android Wear is the Beginning of the Wearable Devices Era @MOLLYWOOD NEW YORK TIMES, MOLLY WOOD @JLWALLEN TECHREPUBLIC, JACK WALLEN 10 Open Source Projects That Are Leading Innovation 44

45. “By opening up APIs enterprises and partners can easily integrate their existing enterprise infrastructure as well as to offer new and extended capabilities on top of a technology company's platform. Broad, secure and stable APIs are key to meeting enterprise requirements and give partners more freedom to innovate and build services in new ways — which is especially important in industries that are filled with proprietary approaches.” CARLOS MONTERO-LUQUE, CTO,, APPERIAN @APPERIAN APPLICATIONS 45

47. OVER THE NEXT 2-3 YEARS GOVERNMENT EDUCATION HEALTH MEDICAL 76%67% 45% INDUSTRIES MOST IMPACTED BY OPEN SOURCE 47

48. "Many colleges and Universities are already using open- source solutions (OSS) and will continue do so in the future because of how quickly and cost-effectively OSS can help to deploy projects. Due to budget constraints in recent years, faculty and staff have been asked to do more with less, so it makes sense to seriously consider open-source alternatives when faced with making strategic decisions...In addition, many incoming students…expect it to be part of the curriculum, whether in the classroom or as part of their campus job." KERRIN PERNICIARO, DIRECTOR OF WEB & IT STRATEGY, SUNY STONY BROOK @SBUDOIT @STONYBROOKU ENTERPRISES 48

49. OPEN SOURCE POWERING EDUCATION 49

50. “We are seeing the government and education sectors increasingly adopt open source platforms as the foundation for key initiatives. Open source technologies enable organizations to achieve high levels of agility in a cost effective manner. Eucalyptus began as a student research project at UC Santa Barbara in 2007 and we continue to receive significant contributions to the community from the education sector. Cornell University, Oxford University, USDA, FDA, and NASA JPL and Goddard, have deployed our open source private and hybrid cloud solutions to drive innovation across their organizations and accelerate business objectives.” GREG DEKOENIGSBERG, VP OF COMMUNITY AND PRODUCT, EUCALYPTUS @GREGDEK @EUCALYPTUS INDUSTRIES 50

51. @NWWJONGOLD NETWORKWORLD, JON GOLD @CORRINAMBER FEDERAL COMPUTER WEEK, AMBER CORRIN TOP SECTORS FOR OPEN SOURCE @FTRAIN BLOOMBERG BUSINESSWEEK, PAUL FORD Google Joins Open-source Online Education Project Open edX The Obamacare Website Didn’t Have to Fail. How to Do Better Next time. Has Open Source Officially Taken off at DOD? 51

53. 0 200,000 400,000 600,000 800,000 1,000,000 1,200,000 1,400,000 1,600,000 1,800,000 2,000,000 2007 2009 2011 2013 2015 OPEN SOURCE PROJECTS 53 BLACK DUCK KNOWLEDGEBASE 100B lines of code 10M people

54. TECHNOLOGIES AS CATALYST FOR COMMUNITIES IMPORTANT OPEN SOURCE TRENDS IN THE NEXT 2-3 YEARS Growth of technology- focused communities Rate of innovation by open source communities Increased awareness of open source by consumers 67% 70% 69% 54

56. Illustrating proliferation of Open Source consumer awareness rose from #5 to #3 CONSUMER AWARENESS GROWS 56

57. FOR COMPANIES OVER 1,000 EMPLOYEES, 57 INFLUENCING A PROJECT’S DIRECTIONVAULTS INTO THE TOP THREE

58. 1 EDUCATION 62% 2 MOBILITY 55% 4 HOME APPLIANCES 45% 5 WEARABLE DEVICES 43% 6 ROBOTICS 31% 7 ENTERTAINMENT 31% 8 AUTOMOTIVE 29% 9 GAMING 26% 10 MONETARY EXCHANGE/PAYMENTS 21% OPEN SOURCE PROLIFERATES THRU EVERYDAY LIFE 3 WEB PRIVACY/ SECURITY 55% 58

59. @CASEYJOHNSON ARS TECHNICA, CASEY JOHNSONOpen Source Smart Thermostats Rise To Compete With Nest After Google Acquisition OPEN SOURCE IN EVERYDAY LIFE @ANHTBNGUYEN COMPUTERWORLD UK, AHN NGUYEN @SUITPOSSUM ROARMAG.ORG, BRETT SCOTT Are We Witnessing An Open Source Finance Revolution? Hackney Council Uses Crowdsourcing Saas For Youth Support @DCGOV COMPUTERWORLD, PATRICK THIBODEAU Open Source Challenges A Proprietary Internet Of Things @INNOVOCRACY INNOVOCRACY The Democratization Of The Innovation Funding Model 59

61. PACE OF CHANGE 0 10 20 30 40 50 60 1900 1990 2000 2010 2020 Source: Ericsson 2013 BILLIONS 1 BILLION CONNECTED PLACES PLACES 61

62. PACE OF CHANGE 0 10 20 30 40 50 60 1900 1990 2000 2010 2020 BILLIONS 1 BILLION CONNECTED PLACES 5 BILLION CONNECTED PEOPLE PEOPLE PLACES 62Source: Ericsson 2013

63. PACE OF CHANGE 0 10 20 30 40 50 60 1900 1990 2000 2010 2020 BILLIONS 1 BILLION CONNECTED PLACES 5 BILLION CONNECTED PEOPLE 50 BILLION CONNECTED THINGS THINGS PEOPLE PLACES 63Source: Ericsson 2013

64. “Open source is the foundation of several key operating systems and software components, and many key data center customers are running open source. Whatever you do on the Web, you are connecting to open source code. Intel believes it only makes sense that open source will power the future of computing, mobile connectivity, and the coming Internet of Things.” 64 IMAD SOUSOU, VICE PRESIDENT AT INTEL AND GM OF THE OPEN SOURCE TECHNOLOGY CENTER INTERNET OF THINGS

65. OPEN SOURCING THE INTERNET OF THINGS Open Source Challenges a Proprietary Internet of Things Which Operating System will Colonise the Internet of Things? @DCGOV CIO, PATRICK THIBODEAU @ABRIDGWATER OPEN SOURCE INSIDER,ADRIAN BRIDGWATER Could Open Source be an Engine for the Internet of Things? @MNETNEWS MANUFACTURINGNET, JEFF EVANS 65

66. OPEN API FUELS OPEN SOURCE 14% Don’t Know/Not Sure 9% Will Substitute for or Inhibit Growth 7% Will Have No Impact 68% Will Reinforce Growth/Adoption 66

67. @ROSSMASON MULESOFT, ROSS MASON, FOUNDER AND CTO @QUINTONWALL RE/CODE, QUINTON WALL THE API REVOLUTION APIs Are Bridging the Mobile App Gap The API Explosion and What it Means to You @GDHILLON SAND HILL, GUARAV DHILLON How to Eradicate Data Silos and Keep Up with the API Explosion 67

68. NEW ECONOMICS: OPENOMICS 68

69. THE RISE OF SaaS 2014 SOFTWARE AS A SERVICE (SaaS) 60%SaaS MOVED TO #1 FROM 2013 2013 47% 2012 40% 69

70. VENTURE INVESTMENTS IN OPEN SOURCE $ $ $2011 2012 2013 INVESTMENTS $398M AVERAGE DEAL SIZE $8M INVESTMENTS $669M AVERAGE DEAL SIZE $14M INVESTMENTS $920M AVERAGE DEAL SIZE $18M DEALS 49 DEALS 49 DEALS 51 Source: Dow Jones/VentureSource 70

71. OUR INVESTMENTS IN OPEN SOURCE $850M UP 52% YOY 2 new investments in the last three months @ACQUIA @CONFERINC @COUCHBASE @REVOLUTIONR @WPENGINE 71 @LIVERAMP @EMBRANE

72. "The rise of open source in the enterprise has driven enormous investment by established companies and by the venture capital community. That, in turn, lets open source vendors build better systems faster, driving innovation and value into their products. Customers win, but so does the broad community." MIKE OLSON, CHIEF STRATEGY OFFICER, CLOUDERA @MIKEOLSON @CLOUDERA OPENOMICS 72

73. CONCLUSIONS 73

74. DEMOCRATIZATION 74

75. "Online learning is the ultimate democratizer and can help to close the skills gap around the world. The powerful combination of open source technology and populations hungry for learning paves the way for explosive growth in education. At the same time, academia is contributing significantly to the growing popularity of open source applications, culture, and impact on everyday life." ANANT AGARWAL, CEO, EDX @AGARWALEDU @EDXONLINE DEMOCRATIZATION 75

76. PARTICIPATION 76

77. FOUNDATION 77

78. PROLIFERATION 78

79. "The survey highlights the main reasons enterprises are moving to the open cloud; efficiency, innovation and interoperability. We are witnessing a sea change in the way enterprises organise their infrastructure, throwing out proprietary brands in favour of highly efficient and cost-effective open platforms." 79 MARK SHUTTLEWORTH, FOUNDER, CANONICAL AND UBUNTU @SABDFL @CANONICAL @UBUNTU PROLIFERATION

81. ADDITIONAL THOUGHTS FROM COLLABORATORS 81

82. “Companies are looking for ways to cut costs and fund more strategic, data-driven objectives to meet the demands of changing times. Postgres enables them to achieve that." ED BOYAJIAN, PRESIDENT & CEO, ENTERPRISE DB @ENTERPRISEDB VENDORS 82

83. “It's not surprising to see the increase in enterprise open source adoption. The benefits of open source are well known and our ability to manage its usage continues to improve. Enterprises are smart to let developers choose the best available solution to accelerate complex development. With the right oversight and support in place, mission-critical applications can safely benefit from open source. It's something we expect to see become ubiquitous.” ROD COPE, CTO, OPENLOGIC - A ROGUE WAVE COMPANY @RODCOPE @OPENLOGIC VENDORS 83

84. “Open source is playing a critical role in fueling the development of next generation, real-time Big Data solutions. For one, open source software developers are focused today on supporting devices and sensors which are vital elements in the ecosystem that will power the ‘smart’ revolution. We believe strongly in the open source movement and the positive impact its having on software development, particularly in the Big Data arena. The 2014 Future of Open Source Survey reflects the pulse of the market, providing valuable insight that will support our collective drive to accelerate the pace of innovation.” BRUCE READING, PRESIDENT & CEO, VOLTDB, INC. @BRUCEMREADING @VOLTDB APPLICATIONS & SERVICES 84

85. THANK YOU COLLABORATORS + 85 85

86. FIND OUT MORE #FUTUREOSS I @FUTUREOFOSS HTTP://NORTHBRIDGE.COM/OPEN-SOURCE I @NORTH_BRIDGE HTTP://WWW.MJSKOK.COM/RESOURCES/OPEN-SOURCE I @MJSKOK HTTP://WWW.BLACKDUCKSOFTWARE.COM/ I @BLACK_DUCK_SW HTTP://OPENSOURCEDELIVERS.COM/ I @OSDELIVERS 86

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